Hey everybody, Tim Davis over here, the originator's guide, fastest coaching in the mortgage industry. Listen, I got your coaching tip today and it is a good one. They're all good. What am I talking about? All the coach tips are really good. You got to apply them. Let me tell you about today's coaching tip is I see too many loan officers and mortgage companies for that matter, and they share way too much on social media. Like they give away everything, right? They put a post up and it tells the realtor or the consumer everything that they would need to know.

And therefore they, the consumer may or may not call you. And today I just want to talk to you about the art of giving enough information to generate a phone call or a lead inquiry, because what you want is to get on the phone with somebody because conversations equal contracts. And if you need to know more about conversations equal contract, go over to Amazon. wrote a book on it called conversations equal to contracts, the art of turning small talk into big opportunities. And I see too many people and they give away the entire farm.

Right? I read their social media posts. I'm like, okay, got everything I need to know. No need to talk to you. And there's, there's an art between giving away enough information so that people need to request the rest of it and giving away so much that they don't even need to talk to you. Last week in our coaching, uh, we put together, this is a great example of what I'm talking about. We put together a social media post and, uh, this coming week, I'm gonna learn exactly how many leads I've been hearing from the coaching clients over the week.

that they've been generating leads. It's well past 200. 200 leads. It could be in the 300s now. I'll learn this week when we have our call. Of leads that came through social media, because we shared enough to get the audience to say, yeah, give me the rest. I need that information. And from doing that, the audience raises their hand. We provide the information. And then we call them, call them and get involved in a conversation. I started doing my calls Friday.

By the time Friday came around, had 37 leads, 37. And so I started doing my calls on Friday. My second call resulted in a client. Okay. My first one, totally good, man. Just checking in and we re-engaged and I bet you'll be a referral in the next 30 to 60 days off that because we just bought more top of mind awareness. But the second call, it ended in a referral right on the spot, right on the spot. And here's the thing. She has two favorite lenders.

that's been she's been doing business with forever. And I know both of them. I know both personally. But here's the thing. We put out the offer, she called, she's like, Hey, we're gonna give you guys a shot. So make sure you're not sharing too much on social media. Just enough to get the phone to ring. Alright, guys, you know what I know, somebody in your city is gonna get a mortgage today. They're gonna apply. Just like I happened to me on Friday. What I don't know if they're gonna apply with you. That's your call. Get up, get the phone ring and talk to people.

Find like that loan, have a successful day. And if you need coaching, go to theoriginatorsguide.com, click group coaching. You can get four coaching calls for only $1 and access to all of our marketing, including social media posts I just talked about. All right, guys, hope you have an awesome day. Keep listening. Talk to you real soon. See you. Bye.