Over A Pint

This week, Andrew is hanging out with Jas Takhar at the REC Experience headquarters. They go in depth about the importance of creating and delivering content, how you can find your content in day-to-day life, how creating content can become a great way to network, and more.

Andrew Fogliato is in New York with Jeff Lobb, CEO of Sparktank Media, for this week's Over A Pint. They discuss how Jeff got into the real estate industry, learning and evolving in the business, using the experience he has to coach others into becoming great speakers, and much more!

This week Andrew shares a pint with Billy Ekofo at the Banff Western Connections Conference as they discuss beer, effective recruiting strategies, and MORE!

Want more? Check out our Over A Pint playlist and be sure to subscribe and click on that little bell so you know when a new episode goes live. (Psst.. it's every Monday!)

Join us today as we discuss how the Banff Western Connection Conference comes together and the upcoming conference in 2021 with the CEO of the Association of Saskatchewan Realtors, Bill Madder.

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In this week's episode of Over A Pint, the Stone Sisters talk about how their business began and how they have grown into a successful team by providing detailed training and mentoring, and more!

Grab a pint and sit with us and special guest Teri Conrad as we discuss Teri's journey from being an agent to working with Zillow Group.

Andrew Fogliato sat down with Kiran Gandhi…and it went both terribly and great at the same time. 

Join these two good friends as they talk about things from joining a team, similarities of top producers, lead conversion, and so much more.

Let us know what you think!

This week, we clink glasses of kale and mango with the godfather of real estate marketing, Dean Jackson. He’s the founder of GoGoAgent.com and host of the Listing Agent Lifestyle Podcast.

Dean’s marketing career spawned from the real estate industry back in 1988. He started out like every other agent — making 100 dead-end cold calls a day. Then he discovered the world of direct response marketing and knew he’d never have to make a phone call again.

If that sounds like a reality worth pursuing, watch/listen to the episode from start to finish because Dean reveals real estate marketing secrets only 30+ years of experience can deliver. Until then, chew on these actionable tips and episode highlights to tie you over.

Take a listing-centric approach to the business where everything would revolve around getting and marketing listingsrather than focusing on a buyers centric approach.

In most cases, agents are chasing people away by calling them. If you avoid that route, you still have the opportunity to continue the relationship with a long-term payoff.

Emails enable you to engage in conversation with prospects without picking up the phone. Start by sending an initial welcome email to every lead that opts in. Next, take initiative by sending a short, personal email with a simple, open-ended question (i.e. are you an investor or looking for a house to live in?).

Common lead gen killers and Dean’s tried and tested tips to boost conversions.

When it comes to acquiring personal information from leads, less is more. People are more likely to hand over their email address than a phone number so require the bare minimum and follow up with nurture emails. “Realtors are obsessed with getting phone numbers more than anything but it’s not helping at all.”

Following your name, list 3 bullet points explaining different ways you can help your target audience. Include hyperlinks that make it easy for them to reach their next desired step (and get them closer to being a client).

Don’t dismiss leads who don’t bite within the first 90 days. Focus on the probability of the outcomes rather than their current ‘quality.’ “Treat people like they’re 5-star prospects until they prove they aren’t.” You’ll absolutely close more deals in the long run.

For a referral to occur, someone has to:

1. Notice they’re conversing about real estate.
2. Think about you.
3. Introduce you to whoever they had the conversation with.

So how do you keep top of mind so people think of you come crunch time? “Plant a chip” by using trigger phrases and words in your marketing messaging that condition them to think of you when they hear it.

ListingAgentLifestyle.com ← Download the free Listing Agent Lifestyle book

GoGoAgent.com ← Free (seriously) 30-day trial

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This week Andrew Fogliato sat down with the CEO of Royal LePage, the all-Canadian brand with 18,000 agents under their umbrella.

We discuss what traits top producers share, agent count vs agent quality, recent re-brands of other popular brands, and so much more.

It’s a long one but great insight from the one of the brightest in the industry.

This week we sat down with Ara Mamourian, a great agent from the east end of Toronto who is doing really well online.