Javier Vidana joins Matt Lionetti and The Broke Agent to discuss how he grew his YouTube channel to 144K subscribers, where he gets his leads and ideas, how to take advantage of a viral video, and what it’s going to take in 2023 to grow a successful YouTube channel.   

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Javier Vidana: https://www.instagram.com/thejaviervidana/  

YouTube: https://www.youtube.com/@JavyVidana

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:22 Intro 

01:43 How did he get 144K subscribers on YouTube? 

03:41 The intention was never to create leads 

06:04 How long did it take for one of his videos to hit? 

08:06 Javier’s biggest mistake and regret 

11:32 How he gets subscribers to check out his other content 

17:29 The best way to promote your videos on other social media platforms 

20:58 Any Arizona-specific content? 

21:45 Why Javier’s leads come from his local channel—not the larger one 

26:36 What he’s doing on YT Live 

27:38 Advice for agents who want to get into streaming 

36:37 How Javier comes up with his video topics  

#youtubegrowth #youtubechannelgrow #realestatepodcast

Chelsea Peitz joins Matt Lionetti and The Broke Agent to discuss how to set up the perfect Instagram profile, how to optimize the only two searchable fields, how to crush Instagram Stories, how to find your niche, and what agents should be doing on Instagram Live.  

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Chelsea Peitz: https://www.instagram.com/chelsea.peitz/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:23 Intro 

01:56 Why your bio is critical and what to put in there 

06:19 The only two searchable fields 

13:44 Why to add cover photos to Reels 

16:29 What to put in the highlights section 

17:32 Why you need a call to action in your bio 

20:25 Personality is the number one thing 

22:01 How do you find people’s niche? 

27:50 Leaning into your imperfections 

39:38 Subscriptions on Instagram: yes/no and how? 

48:41 The collab feature, is it useful? 

51:59 The secret sauce is Stories 

54:25 What should agents be doing on live?  

#instagrambio #instagramprofile #realestatepodcast

Taya DiCarlo joins Matt Lionetti and The Broke Agent to discuss next-level creativity after hardship, the importance of showing up even when you’re not feeling it, content trends for 2023, the Blanco Bungalow, and the top skill to cultivate for the coming year.   

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Taya DiCarlo: https://www.instagram.com/tayadicarlo/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:19 Intro 

03:14 Showing up when you’re not feeling it 

06:45 It’s okay to share, but…  

09:09 Negative comments after airing her divorce  

12:32 Next-level creativity after a hardship 

15:34 Taya spills on who she got sick of 

17:06 Breakthroughs on the other side of burnout 

19:40 Behind the mantra, “This is the first time I’ve ever said this.” 

24:13 Green screen videos & the Blanco Bungalow 

28:39 Separate IG handles & hashtags for houses 

31:41 What Taya thinks is going to happen in 2023 

35:54 Agents need to sharpen their negotiating skills 

46:15 Taya’s December video content   

#blancobungalow #realestatecontent #realestatevideomarketing

Victoria Velazquez joins Matt Lionetti and The Broke Agent to discuss how she went from zero to $71 million in sales in her first five years, the anxiety she felt and how she dealt with it, and why she hosts neighbors-only open houses.   

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Victoria Velazquez: https://www.instagram.com/victoriavelazquez/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:24 Intro 

04:05 What did you do in those first two months? 

05:38 How did you choose your brokerage starting out? 

11:19 What were your nerves like during that? 

18:40 Moving to The Agency 

19:37 How are you generating leads right now?  

23:29 How do you make connections with vendors, clients, etc? 

26:55 What are you spending money on in your RE business? 

28:27 Neighbors-only open houses 

31:55 What do you hate in this business? 

38:50 Dealing with unwanted feelings  

42:48 Working with friends—risks and advantages  

52:05 The time it takes to give an accurate CMA & Ricky Caruth’s IG comments  

#newrealestateagent #leadgeneration #realestatepodcast

The king of agent-to-agent referrals, Andrew Perrie, joins Matt Lionetti and The Broke Agent to discuss the importance of being accessible, how his team has done $150 million in sales over the past 24 months, and the type of content he creates to attract this business.   

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Andrew Perrie:  https://www.instagram.com/theandrewperrie/   

Listen and Subscribe:  Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:24 Intro 

02:05 Your team’s done about $150 mil in sales, mostly from referrals 

03:02 Was this a conscious decision on your part, or did you kind of fall into it? 

09:17 How can someone today start working towards being that agent? 

10:16 Andrew’s personal Instagram and how he uses it 

11:50 Accessibility: I always answer my phone after one ring, no matter who it is 

16:00 Is it you who does your Facebook and Instagram? 

17:41 Do you have your read receipts on for text messages? 

19:08 Are your clients ever upset with you when you don’t post their specific listing? 

23:23 Are you looking to duplicate yourself? 

29:09 The content you're creating for agents, what does that look like? 

37:24 How are you shifting your brand and your content strategy right now?  

#referrals #referralmarketing #realestatepodcast

Jas Takhar has sold over $2.1 billion in real estate. He joins Matt Lionetti and The Broke Agent to discuss his journey in sales (starting at the age of 12), how to build rapport with clients, why investing content is so important, and three things agents should be doing over the holidays.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.

Try BoomTown now: https://bit.ly/BoomTownROI

Matt Lionetti: https://www.instagram.com/matt.lionetti/ 

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jas Takhar:  https://www.instagram.com/jastakhar13/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 

Timestamps:

00:00-00:20 Intro

02:29 $2.1 billion in real estate transactions

06:59 What did you start doing to get business in real estate?

15:00 Jas’s whole content model

20:22 Can a realtor be a good agent if they’re not good at sales?

27:55 How do you develop rapport?

32:11 How did you figure out your lane for content creation?

42:23 It’s the experience that breeds the confidence

48:33 One video every single day, 2 podcasts every month

53:13 The best thing about working with investors

59:17 Three things agents should be doing right now

One of the pioneers of social media marketing, Jessie Yerxa, joins Matt Lionetti and The Broke Agent to discuss how she built a huge following on Facebook, where she gets most of her leads, and how she went from being in the red to building a seven-figure business.  

 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. 

Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Jessie Yerxa:  https://www.instagram.com/jessieyerxa_yourrealtor/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:42 Intro 

02:39 Jessie’s elevator pitch 

05:47 What did that pushback on FB look like? 

07:08 Was it harder for you to get something going? 

10:05 What did you do to establish trust at a young age? 

12:44 What were the first videos like? 

17:59 Do you think agents need to get back to more traditional marketing? 

25:10 Where do you get most of your business? 

35:34 Walk us through your process of getting leads from social media 

45:58 What did your first year look like? 

49:42 What are you coaching your agents & peers to do during the market shift? 

 #realestatemarketing #socialmediamarketing #socialmediatips

After 10 years of active duty in the U.S. Navy’s Submarine Force, Shane Burgman shifted gears and quickly became a top 0.1% Florida Realtor. On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.   

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Shane Burgman: https://www.instagram.com/shaneburgman/ 

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00-1:02 Intro  

03:50 From the Navy to real estate  

09:26 Scoring his first sale from an open house  

12:22 Shane’s first year: training, door knocking, and open houses  

16:30 Building an email list with a 40-50% open rate  

18:30 Why Shane shares personal milestones in newsletters  

24:25 You have to be clickbaity  26:03 #1 lead gen source  

34:20 On joining Carpenter Castle  

41:55 Looking the part in luxury real estate  

49:31 Coaching sessions with Jason Pantana  

51:13 Quick tours vs. listing videos  

57:15 Monday Plan of Action and filming blocks  

#realestatenewsletters #militaryrealtor #realestatepodcast

Canadian REALTOR® Miranda Caldwell joins Matt Lionetti and The Broke Agent to discuss how she built an audience of almost a quarter million followers on TikTok, how it brings her more business, and how she crushes voice-overs on all platforms.    

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI 

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Miranda Caldwell: https://www.instagram.com/meetmiranda/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:34 Intro  

01:02 Who is Miranda Caldwell?  

05:42 We don’t see many agents doing voice-over content  

09:46 Once you get a yes, what’s the process like?   

13:23 Are you giving any calls to action at the end?  

14:55 How quickly are you uploading these to Reels, Shorts, etc.?   

18:45 How ahead are you in terms of filming these videos?  

24:08 With this market shift, have you shifted your content?  

33:40 Gary Vee’s five most important platforms (Instagram was not one of them)  

39:45 Matt’s challenge to all agents  40:38 How is this helping you secure listings and clients?  

#tiktokrealtor #tiktokgrowth #realestatepodcast

Ken Pozek joins Matt Lionetti and The Broke Agent to discuss how he leverages YouTube to get clients, why he switched to Real, and how he grew his email list to 18,000 in one year.  

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI  

Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Ken Pozek:  https://www.instagram.com/kenpozek/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–01:05 Intro  

01:05 Who is Ken Pozek?  

02:39 Why move to Orlando?  

09:31 How do you use video to get clients?  

10:30 39% of Ken’s business comes from YouTube  

19:02 What are you doing tactically with titles and thumbnails?  

20:19 What does the process of making a video look like?  

21:42 Hooks and getting viewers to stay to the end  

24:52 Building a team and what he’s teaching new agents   

35:48 How he got 18,000 email subscribers in a year  

42:28 Why switch to Real Brokerage?  

#realestateleads #youtubevideos #realestateyoutubechannel