Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak

By Dot Cannon: Public Speaker & New-Media ReporterSociety & Culture Education Arts

Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak episodes

September 08, 2017 Podcast Monetization: Fact Vs. Fantasy

Today, there's a lot of hype about podcast monetization.

Podcasting is exploding. And the Internet is full of stories of people who launched podcasts, built communities--and ultimately, wound up with six-figure incomes.

But, just how realistic is all of this, for the average person?

Not very, says podcast business strategist, talent agent and podcaster Jessica Kupferman. Jessica launched J/K Media Agency, the first advertising agency for podcasters, in 2016. Since then, she's been acting as a liason between podcasters and sponsors. However, she warns, your podcast needs to have a major reach. (Think thousands, not hundreds, of downloads per episode.) And even then, "podcast monetization" would translate much more closely to buying an extra latte, than to vacationing in the south of France.

With all that said, though, earning an income from your podcast can be doable. Jessica (who is the co-founder of She Podcasts, a podcasting network for and about women) talked about the myths about podcast monetization, the areas on which to focus if you'd like to monetize, and where to go from here.
On this edition of Over Coffee®, you'll hear:

*
Jessica's perspective on the mistakes podcasters make, when they think about monetization;

*
Some of the best ways to monetize a new podcast;

*
Why individual podcasters can't realistically expect the same response as some of the "big-money" names in podcasting today;

*
How to market your podcast when you're a one-person shop;

*
The reality of podcast download figures, as they relate to monetization value;

*
Some of the mistakes podcasters make, when doing "reads" for new sponsors;

*
Where to find Jessica's free resources, that will tell you whether your podcast is ready for sponsorship--and what to do, if the answer is "no" at the present time.

And, don't forget to check out the "She Podcasts" podcast, which Jessica co-hosts with Elsie Escobar! In addition, here's the story of how Jessica herself got started in podcasting, from our 2016 Over Coffee® interview.
20 min
September 08, 2017 Podcast Monetization: Fact Vs. Fantasy

Today, there's a lot of hype about podcast monetization.

Podcasting is exploding. And the Internet is full of stories of people who launched podcasts, built communities--and ultimately, wound up with six-figure incomes.

But, just how realistic is all of this, for the average person?

Not very, says podcast business strategist, talent agent and podcaster Jessica Kupferman. Jessica launched J/K Media Agency, the first advertising agency for podcasters, in 2016. Since then, she's been acting as a liason between podcasters and sponsors. However, she warns, your podcast needs to have a major reach. (Think thousands, not hundreds, of downloads per episode.) And even then, "podcast monetization" would translate much more closely to buying an extra latte, than to vacationing in the south of France.

With all that said, though, earning an income from your podcast can be doable. Jessica (who is the co-founder of She Podcasts, a podcasting network for and about women) talked about the myths about podcast monetization, the areas on which to focus if you'd like to monetize, and where to go from here.
On this edition of Over Coffee®, you'll hear:

*
Jessica's perspective on the mistakes podcasters make, when they think about monetization;

*
Some of the best ways to monetize a new podcast;

*
Why individual podcasters can't realistically expect the same response as some of the "big-money" names in podcasting today;

*
How to market your podcast when you're a one-person shop;

*
The reality of podcast download figures, as they relate to monetization value;

*
Some of the mistakes podcasters make, when doing "reads" for new sponsors;

*
Where to find Jessica's free resources, that will tell you whether your podcast is ready for sponsorship--and what to do, if the answer is "no" at the present time.

And, don't forget to check out the "She Podcasts" podcast, which Jessica co-hosts with Elsie Escobar! In addition, here's the story of how Jessica herself got started in podcasting, from our 2016 Over Coffee® interview.
20 min
September 03, 2017 Mastering the Art of Podcasting

"Podcasting isn't easy," says international broadcast consultant and author Valerie Geller.

But, she says, if you love doing it, that won't stop you. And if you're producing a podcast, she can tell you exactly how to make it a magical experience for your listeners.

During the recent Podcast Movement 2017 conference, in Anaheim, we discussed the elements behind that magic.

Valerie, who is the president of Geller Media International, is the recipient of the Conclave's Rockwell Lifetime Achievement Award for her work in radio. Her radio background includes serving as program director at New York's WABC, training talent for broadcast stations in thirty-five countries, and publishing four books. Excerpts from her most recent one, "Beyond Powerful Radio: A Communicator's Guide to the Internet Age" appear in Kerry Lutz's new book, "Viral Podcasting: A Proven Process to Earn a 6-Figure Income From Your Show".

And with the explosion of podcasting, now she also applies her expertise to training podcasters. Her focus: creating an excellent product that will keep listeners captivated.

Valerie talked about the elements that make a podcast compelling, some common mistakes podcasters make, and some of the qualities podcasters need to make their shows successful.
On this edition of Over Coffee®, you'll hear:

*
How to engage a podcast audience from the start;

*
The story behind "Viral Podcasting";

*
The three-step essence of a compelling podcast;

*
Some "do's" and "don't" of doing a podcast;

*
The layers of storytelling, for a show;

*
How to slip in "personality" on an interview podcast;

*
An important risk which serious podcasters need to take;

*
How to know when your podcast ventures into "boring" territory;

*
What matters more than "the right podcast length".

14 min
September 03, 2017 Mastering the Art of Podcasting

"Podcasting isn't easy," says international broadcast consultant and author Valerie Geller.

But, she says, if you love doing it, that won't stop you. And if you're producing a podcast, she can tell you exactly how to make it a magical experience for your listeners.

During the recent Podcast Movement 2017 conference, in Anaheim, we discussed the elements behind that magic.

Valerie, who is the president of Geller Media International, is the recipient of the Conclave's Rockwell Lifetime Achievement Award for her work in radio. Her radio background includes serving as program director at New York's WABC, training talent for broadcast stations in thirty-five countries, and publishing four books. Excerpts from her most recent one, "Beyond Powerful Radio: A Communicator's Guide to the Internet Age" appear in Kerry Lutz's new book, "Viral Podcasting: A Proven Process to Earn a 6-Figure Income From Your Show".

And with the explosion of podcasting, now she also applies her expertise to training podcasters. Her focus: creating an excellent product that will keep listeners captivated.

Valerie talked about the elements that make a podcast compelling, some common mistakes podcasters make, and some of the qualities podcasters need to make their shows successful.
On this edition of Over Coffee®, you'll hear:

*
How to engage a podcast audience from the start;

*
The story behind "Viral Podcasting";

*
The three-step essence of a compelling podcast;

*
Some "do's" and "don't" of doing a podcast;

*
The layers of storytelling, for a show;

*
How to slip in "personality" on an interview podcast;

*
An important risk which serious podcasters need to take;

*
How to know when your podcast ventures into "boring" territory;

*
What matters more than "the right podcast length".

14 min
August 27, 2017 From PM 17: Podcasts and Other Dreams

Author, speaker and award-winning producer Jenna Edwards knows how to chart her course to a dream.

What she has to say is pertinent to aspiring podcasters--and to anyone who'd like to turn an exciting idea into a reality.

We talked onsite at Podcast Movement 2017, in Anaheim, on Day One of the conference. Podcasters from all over the world had congregated to learn more about their craft, and to enjoy being part of the growing podcast community.

And one of the exciting features during the fourth edition of Podcast Movement, which is the world's first international conference exclusively for and by podcasters, was the opportunity to record live at the "Podcast Pavilion".

Jenna is currently fulfilling two major life dreams. She wants to write (the book she's co-authored, Women Who Inspire, comes out September 26th!). And, she has a much larger dream: she and her husband are currently planning a year traveling cross-country. And, their method of travel is--well, we'll let Jenna tell you. Let's just say it's unique!

We talked about making dreams a reality, in the context of podcasting. However, the steps Jenna outlined would apply to going after any aspiration.

In the course of our live recording from the Podcast Pavilion, we also had the opportunity to talk briefly with surprise guest Illya Friedman, co-host of The Cinematography Podcast!

Jenna talked about the first steps to making a dream a reality, her own steps towards her biggest life's dream and how aspiring podcasters can get started and keep going on their "dream projects".

And Illya stepped in, like the great sport he is, with a favorite podcast story of his own!
On this edition of Over Coffee®, you'll hear:

*
How to take the first steps to making your dream a reality;

*
How and why Jenna and her husband are approaching their major dream;

*
Some of the ways she's preparing for the practicalities;

*
How to overcome others' negativity as your pursue your dream;

*
Ways to overcome the fear of doing something new;

*
How to tell the difference between a valid concern and a fear;

*
The myth of "selfishness" in pursuing your dream;

*
How to keep going, as a podcaster;

*
How Jenna made the landmark decision which she calls, "the hardest thing I've ever done";

*
How to deal with less-than-ideal times as you do the thing you've really wanted to do;

*
The story behind surprise guest Illya's small business and The Cinematography Podcast;

*
Illya's story about his less-than-stuff-of-dreams experience as a podcaster;

*
How Jenna's new itinerary for the upcoming road trip involves a change from the ways she normally approaches a problem;

*
The modern technology that's allowing her dream to happen;
AND--information about Jenna's exciting new book, blog and podcast! Women Who Inspire, which Jenna co-authored, is set for release on September 26th. (And so is her new podcast, Intentional Inspiration!) But you can connect with Jenna before that, by checking out her blog.
40 min
August 27, 2017 From PM 17: Podcasts and Other Dreams

Author, speaker and award-winning producer Jenna Edwards knows how to chart her course to a dream.

What she has to say is pertinent to aspiring podcasters--and to anyone who'd like to turn an exciting idea into a reality.

We talked onsite at Podcast Movement 2017, in Anaheim, on Day One of the conference. Podcasters from all over the world had congregated to learn more about their craft, and to enjoy being part of the growing podcast community.

And one of the exciting features during the fourth edition of Podcast Movement, which is the world's first international conference exclusively for and by podcasters, was the opportunity to record live at the "Podcast Pavilion".

Jenna is currently fulfilling two major life dreams. She wants to write (the book she's co-authored, Women Who Inspire, comes out September 26th!). And, she has a much larger dream: she and her husband are currently planning a year traveling cross-country. And, their method of travel is--well, we'll let Jenna tell you. Let's just say it's unique!

We talked about making dreams a reality, in the context of podcasting. However, the steps Jenna outlined would apply to going after any aspiration.

In the course of our live recording from the Podcast Pavilion, we also had the opportunity to talk briefly with surprise guest Illya Friedman, co-host of The Cinematography Podcast!

Jenna talked about the first steps to making a dream a reality, her own steps towards her biggest life's dream and how aspiring podcasters can get started and keep going on their "dream projects".

And Illya stepped in, like the great sport he is, with a favorite podcast story of his own!
On this edition of Over Coffee®, you'll hear:

*
How to take the first steps to making your dream a reality;

*
How and why Jenna and her husband are approaching their major dream;

*
Some of the ways she's preparing for the practicalities;

*
How to overcome others' negativity as your pursue your dream;

*
Ways to overcome the fear of doing something new;

*
How to tell the difference between a valid concern and a fear;

*
The myth of "selfishness" in pursuing your dream;

*
How to keep going, as a podcaster;

*
How Jenna made the landmark decision which she calls, "the hardest thing I've ever done";

*
How to deal with less-than-ideal times as you do the thing you've really wanted to do;

*
The story behind surprise guest Illya's small business and The Cinematography Podcast;

*
Illya's story about his less-than-stuff-of-dreams experience as a podcaster;

*
How Jenna's new itinerary for the upcoming road trip involves a change from the ways she normally approaches a problem;

*
The modern technology that's allowing her dream to happen;
AND--information about Jenna's exciting new book, blog and podcast! Women Who Inspire, which Jenna co-authored, is set for release on September 26th. (And so is her new podcast, Intentional Inspiration!) But you can connect with Jenna before that, by checking out her blog.
40 min
August 19, 2017 Immersed in STEAM
(Photo courtesy of Marine Advanced Technology Education Center, and used with permission.)

Jill Zande uses underwater robots to fire students' imagination.

As Associate Director of the Marine Advanced Technology Education (MATE) Center, in Monterey, Jill is the founder of MATE's annual student ROV (remote-operated vehicle) competition. Since its creation in 2002, the MATE Center's underwater robotics competition has grown to an international event, in which 710 teams participated in 2017.

And the goal: to get students involved in problem-solving, using science, technology, engineering, and math skills. Art comes into the mix, as well: students must give presentations on their robot, produce marketing materials and raise funds, in addition to building the robot itself. And, of course, robots have to be able to perform a specific series of tasks, as set out by that year's contest guidelines.

The Hong Kong University of Science team, top winners in MATE Center's Advanced (Explorer) class of the 2017 International ROV Competition (Photo courtesy of Connor Gallagher and Patrick Webster, and used with permission.)

Teams from around the country, and around the world, start building their robots at the start of the school year. The competition includes divisions for students from kindergarten, right up to through college age. Regional underwater ROV competions start in the spring, with the winners advancing to the International ROV Competition in June.

In addition, MATE has thirty regional robotic workshops, across the world, for parents, students and teachers.

Jill talked about her background, getting to develop the MATE Center from just after it received start-up funding from the National Science Foundation, and how the underwater robotics competition began and has grown since its inception in 2002. (And, she gave a preview of the MATE Center's new nonprofit: MATE Inspiration for Innovation!

Watsonville Firefighters SEAL Team 1272 won first place in their Ranger (intermediate) class at MATE Center's 2017 International ROV Competition. (Photo courtesy of Connor Gallagher and Patrick Webster, and used with permission.)
On this edition of Over Coffee® you'll hear:

*
How Jill first became interested in marine biology and underwater robotics;

*
How she came on board with the MATE Center shortly after its start in the late 1990s, and grew with the organization;

*
The story of MATE Center's international ROV Competition;

*
The skills students learn, in the arts and communication areas, while working on their robots;

*
How the competition can lead students to connections for their future careers;

*
Some of the engineering challenges around which students need to work, in creating and piloting their robots for the competition;

*
When MATE Center is releasing its briefing for its 2018 International ROV Competition (hint: it's happening really soon from this publication date!)

*
How the rounds of regional competitions work, around the world, leading to the Grand Championship in June;

*
The opportunities MATE Center offers to education professionals (year-round!);

*
How teams can work with their robots beyond the competition;

*
How MATE Center's International ROV Competition has grown and evolved, since its inception in 2002;

*
An innovation which MATE Center developed, to help students, parents and schools get around a roadblock to competing;

*
47 min
August 19, 2017 Immersed in STEAM
(Photo courtesy of Marine Advanced Technology Education Center, and used with permission.)

Jill Zande uses underwater robots to fire students' imagination.

As Associate Director of the Marine Advanced Technology Education (MATE) Center, in Monterey, Jill is the founder of MATE's annual student ROV (remote-operated vehicle) competition. Since its creation in 2002, the MATE Center's underwater robotics competition has grown to an international event, in which 710 teams participated in 2017.

And the goal: to get students involved in problem-solving, using science, technology, engineering, and math skills. Art comes into the mix, as well: students must give presentations on their robot, produce marketing materials and raise funds, in addition to building the robot itself. And, of course, robots have to be able to perform a specific series of tasks, as set out by that year's contest guidelines.

The Hong Kong University of Science team, top winners in MATE Center's Advanced (Explorer) class of the 2017 International ROV Competition (Photo courtesy of Connor Gallagher and Patrick Webster, and used with permission.)

Teams from around the country, and around the world, start building their robots at the start of the school year. The competition includes divisions for students from kindergarten, right up to through college age. Regional underwater ROV competions start in the spring, with the winners advancing to the International ROV Competition in June.

In addition, MATE has thirty regional robotic workshops, across the world, for parents, students and teachers.

Jill talked about her background, getting to develop the MATE Center from just after it received start-up funding from the National Science Foundation, and how the underwater robotics competition began and has grown since its inception in 2002. (And, she gave a preview of the MATE Center's new nonprofit: MATE Inspiration for Innovation!

Watsonville Firefighters SEAL Team 1272 won first place in their Ranger (intermediate) class at MATE Center's 2017 International ROV Competition. (Photo courtesy of Connor Gallagher and Patrick Webster, and used with permission.)
On this edition of Over Coffee® you'll hear:

*
How Jill first became interested in marine biology and underwater robotics;

*
How she came on board with the MATE Center shortly after its start in the late 1990s, and grew with the organization;

*
The story of MATE Center's international ROV Competition;

*
The skills students learn, in the arts and communication areas, while working on their robots;

*
How the competition can lead students to connections for their future careers;

*
Some of the engineering challenges around which students need to work, in creating and piloting their robots for the competition;

*
When MATE Center is releasing its briefing for its 2018 International ROV Competition (hint: it's happening really soon from this publication date!)

*
How the rounds of regional competitions work, around the world, leading to the Grand Championship in June;

*
The opportunities MATE Center offers to education professionals (year-round!);

*
How teams can work with their robots beyond the competition;

*
How MATE Center's International ROV Competition has grown and evolved, since its inception in 2002;

*
An innovation which MATE Center developed, to help students, parents and schools get around a roadblock to competing;

*
47 min
August 12, 2017 Charting a Course to the Future

Autonomous vehicles will soon become an everyday reality.

And Michigan Applied Robotics Group co-founder Rourke Pattullo is--quite literally--involved in the mechanics of getting them there.

Rourke is an undergraduate in Electrical Engineering and Electronics at the University of Michigan--one of the nation's top schools, in the field of robotics. He's also the vice-president of UM:: Autonomy, the university's autonomous boat team.

Every year, UM: Autonomy constructs an autonomous boat, and competes in the Association for Unmanned Vehicle Systems International Foundation Roboboat competition.

At Sensors 2017's June "Automotive and Autonomous Vehicles Sensors Workshop", in San Jose, Rourke explained that the technology involved in autonomous boats is also highly effective for self-driving cars.

Presently, the University of Michigan has on-campus autonomous shuttles, and a 32-acre research facility, "Mcity", dedicated to the testing of self-driving cars.

And they're taking the development of "smart" vehicles much further.

University of Michigan is currently planning a four-story, 140,000-square-foot robotics facility on its north campus. According to their website, the new building is slated for completion in 2019. The Ford Motor company, which has given the College of Engineering a $15 million gift, plans to establish an on-campus research laboratory on the fourth floor of the new facility. And in a July post on their website, UM announced plans for "M-Air", a new outdoor drone complex to be completed by the end of the year.

Rourke talked about his background, shared the story of the Michigan Applied Robotics Group and talked about some of the considerations involved, in developing autonomous vehicles.
On this edition of Over Coffee®, you'll hear:

*
How Rourke's background led to his interest in autonomous vehicles;

*
The test conditions self-driving cars face, in "Mcity";

*
Some of the technologies that may enable future self-driving cars;

*
How the Michigan Applied Robotics Group came into being;

*
How UM Autonomy used their problem-solving skills to implement a critical technology for autonomous boats;

*
The first areas in which UM students learn, while constructing autonomous vehicles;

*
Some of the obstacles researchers have found, to making self-driving vehicles a daily reality;

*
The two reactions Rourke hears from the general public, about the idea of autonomous vehicles;

*
Myths, versus the realities, of autonomous vehicles;

*
Rourke's favorite funny experience, which illustrates one of the "human-nature" obstacles to implementing self-driving cars;

*
Some of the considerations involved in implementing autonomous vehicles in urban areas;

*
Rourke's projections of the role of autonomous vehicles in two different areas, ten years in the future;

*
How engineers are designing self-driving cars to deal with weather challenges;

*
AND--how some overseas technologies may affect the "smart" vehicles of the future.

39 min
August 12, 2017 Charting a Course to the Future

Autonomous vehicles will soon become an everyday reality.

And Michigan Applied Robotics Group co-founder Rourke Pattullo is--quite literally--involved in the mechanics of getting them there.

Rourke is an undergraduate in Electrical Engineering and Electronics at the University of Michigan--one of the nation's top schools, in the field of robotics. He's also the vice-president of UM:: Autonomy, the university's autonomous boat team.

Every year, UM: Autonomy constructs an autonomous boat, and competes in the Association for Unmanned Vehicle Systems International Foundation Roboboat competition.

At Sensors 2017's June "Automotive and Autonomous Vehicles Sensors Workshop", in San Jose, Rourke explained that the technology involved in autonomous boats is also highly effective for self-driving cars.

Presently, the University of Michigan has on-campus autonomous shuttles, and a 32-acre research facility, "Mcity", dedicated to the testing of self-driving cars.

And they're taking the development of "smart" vehicles much further.

University of Michigan is currently planning a four-story, 140,000-square-foot robotics facility on its north campus. According to their website, the new building is slated for completion in 2019. The Ford Motor company, which has given the College of Engineering a $15 million gift, plans to establish an on-campus research laboratory on the fourth floor of the new facility. And in a July post on their website, UM announced plans for "M-Air", a new outdoor drone complex to be completed by the end of the year.

Rourke talked about his background, shared the story of the Michigan Applied Robotics Group and talked about some of the considerations involved, in developing autonomous vehicles.
On this edition of Over Coffee®, you'll hear:

*
How Rourke's background led to his interest in autonomous vehicles;

*
The test conditions self-driving cars face, in "Mcity";

*
Some of the technologies that may enable future self-driving cars;

*
How the Michigan Applied Robotics Group came into being;

*
How UM Autonomy used their problem-solving skills to implement a critical technology for autonomous boats;

*
The first areas in which UM students learn, while constructing autonomous vehicles;

*
Some of the obstacles researchers have found, to making self-driving vehicles a daily reality;

*
The two reactions Rourke hears from the general public, about the idea of autonomous vehicles;

*
Myths, versus the realities, of autonomous vehicles;

*
Rourke's favorite funny experience, which illustrates one of the "human-nature" obstacles to implementing self-driving cars;

*
Some of the considerations involved in implementing autonomous vehicles in urban areas;

*
Rourke's projections of the role of autonomous vehicles in two different areas, ten years in the future;

*
How engineers are designing self-driving cars to deal with weather challenges;

*
AND--how some overseas technologies may affect the "smart" vehicles of the future.

39 min

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Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak episodes

About Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Mak