Overdose & Chill: Live

This week on Chill, we speak to Trixie Khong, Founder & CEO @ By Invite Only Jewellery! ✨

Founded in 2009, By Invite Only is an omnichannel jewellery brand with the vision of being the leading jewellery brand and company in Singapore and around the region. Their mission is to create clean, non-toxic 'Jewellery for every invite' that does not cost the earth. The brand is also accountable and ethical in our supply chain and only uses BSCI-certified suppliers.

Filled with passionate, down-to-earth, hardworking individuals who take pride in their work, the company is working towards the goal of being a highly effective and performing team but at the same time not forgetting to have fun and build meaningful relationships.

With the vision of being the leading jewellery brand in Singapore and the region, Trixie has built her brand from the ground up, handling all aspects from designing, sourcing, marketing and promotion, sales and retail. She is passionate about new technologies, changing consumer behaviour, especially during these uncertain times, while prioritizing and devoting herself to people and nurturing her team.

Overdose. Southeast Asia's Managing Director, Iestyn Keyes and Trixie will discuss leadership, resilience and entrepreneurship

This week on Chill, Overdose. Performance Marketing and succeeding in peak season.

2022 peak season will start earlier than ever, advertising will be more expensive than last year, and consumers will be more savvy and careful with their dollars. So how should we prepare?

Sam Sherson (Chief Marketing Officer) and Vincent Corneille (Digital Marketing Director, APAC) will run through the latest online shopper insights and share our four key themes for merchants to succeed this peak season and beyond.

This week we chat with Karen Baker, the Founder & CEO of ShipperHQ!

Karen is the founder of 2 great products - WebShopApps and ShipperHQ. They specialise in Shipping Rate calculation and manipulation, specifically around the eCommerce space pre-order.

Infamous for doing things differently, questioning red tape and heavy processes, Karen tries to instil in her staff the belief that they can achieve great things with a little ambition and a lot of hard smart work. Quality, service and content is what is important to Karen. She believes you need all 3 to make a great product and a great company. Plus a tiny bit of hard work and passion ;)

Overdose. America's Commercial Director, Victoria Clark and Karen will discuss the Texas Tech scene, being a female founder in the industry, and what you could find Karen doing on an actual day off (if those ever exist😉).

This week on Chill, we chat to Shiran Faast @ Aqua Gardening! 🍃

Shiran, the co-owner and CEO of Aqua Gardening, is focused on driving the company to become Australia’s largest online retail store for successful gardening.

Shiran is quickly establishing herself as a leader in the eCommerce space, bringing a traditional concept of gardening online to achieve Aqua Gardening’s mission of empowering people to master their health by making gardening accessible, sustainable, prosperous and easy.

Aqua Gardening’s core mission aligns well with Shiran’s own values of being passionate about self-growth, learning, balance, self-honesty, and health, which she has applied as she has grown the company from its original bricks-and-mortar store to a showroom, with a large eCommerce presence. Aqua Gardening now supports growers across the techniques of aquaponic, hydroponic, pond and soil gardening, with a wide variety of products and learning support available in-store and online.

Shiran believes Aqua Gardening has been successful through its elevation of the term, ‘service eCommerce’ describing the complete offering the company provides to customers. Customers can access a great range of products while being supported by a Customer Success Team through consultations and advice. This transformation of creating a holistic retail presence and experience led Aqua Gardening to win the best ‘Brand Transformation’ at the 2020 National Retail Awards.

Overdose. Brisbane’s Managing Director, Elliot Schoemaker and Shiran will discuss the Aqua story, combining passion with business, the realities of running a family business and how everyone can grow their own food, regardless of where you live and your experience.

This week on Chill, we chat with David Klassen @ Animates Vetcare NZ! 🐶

The team at Animates are passionate about providing the best pet supplies, pet products, pet care, advice and services for pets at their stores across New Zealand.

At Animates, they understand the joy when your dog greets you at the door or the comfort of your cat curled up on your lap. They understand the unconditional love that pets bring to our lives, each and every day.

They’ve dedicated themselves to creating an awesome experience for people and their pets; to provide their customers with everything they need to become great pet parents, whether it is products; services and advice that they need. It’s what has made Animates, New Zealand’s leading pet retailer.

Overdose. New Zealand's General Manager, Alexandria Charslund and David will discuss how they entered into the world of eCommerce and the various projects they've worked on together for the Animates brand.

This week on Chill, Overdose.’s Chief Data Officer, Kaustubh Joshi and Samantha Cheah, Overdose.’s Data & Analytics Project Lead, unpack the multiple layers of a great first-party data strategy! 📊

KJ and Samantha will discuss key trends in consumer privacy, how they've been impacting the ecosystem and the various actionable levers that a business should be controlling to get the most out of their customer data.

This week on Chill, we chat to Jeremy Meltzer, CEO and Founder iEqualChange (i=Change)! 💚

Jeremy is a social entrepreneur and inspiring voice for women’s rights globally. He created i=Change to help accelerate the impact of extraordinary development projects, focused. A thought-provoking leader, who designed a sustainable solution that’s having a positive impact on the lives of over half a million people in communities within Australia and 14 countries around the world.

i=Change is a technology platform that makes it simple for online retailers to give back with every sale to charity projects and receive a measurable return. They have created a user experience that is added to a retailer’s site, such as Cherrichella, so they can build purpose into their brand experience and into the customer journey to communicate their commitment to being a force for good as a business.

Overdose.'s Partnerships & Brand Lead, Raven Addei and Jeremy discuss how the not-for-profit and private sectors can help us address the global challenges we face and how investing in women and girls will be one of the greatest drivers of growth.

This week we chat to Rad Mitic, Head Of Partnerships @ Yotpo!

Rad is a well-recognised communicator, relationship builder and influencer in both B2B and B2C sectors, who thrives in environments where his skill set brings out the best results in the performance teams he works with. Drawing from extensive experience building and leading high-performance teams who operate in competitive markets, Rad is authentic in his approach and strives to over-deliver on expectations.

Rad is the Head of Partnerships at Yotpo, an eCommerce marketing platform offering solutions for Reviews, SMS, Loyalty & Referrals, Subscriptions and Visual UGC. Yotpo empowers brands to grow their DTC business through captivating experiences that spark and sustain lasting customer loyalty.

Overdose. Melbourne's Managing Director, Laura Jackson and Rad will discuss, the current economic struggles and preventative and preparatory strategies merchants can adopt to safeguard themselves.

This week we on Chill, we chat to Jo Mackie, Founder & Operations Director @ Asset Factory! 📸

Historically, retailers would take days or even weeks to produce content. In order to compete in the local and global marketplace, New Zealand needed a solution. Asset Factory was established in 2016 by Jo and Andy Mackie and since, Asset Factory has become New Zealand’s #1 eCommerce and content creation studio.

Their in-depth knowledge of digital commerce and creativity, paired with the benefits of the world’s most advanced fully automated photography machines, enables their clients to produce more content, faster, more consistently and at a lower cost.

Asset Factory work with brands from small startups to iconic kiwi brands. Spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage and more.

Jo has the deep technical experience and an intimate knowledge of the operating aspects of their automated technology, which combined with her leadership make her the ideal person to lead the overall management of the Asset Factory ship.

Overdose. Chief Marketing Officer, Sam Sherson speaks with Jo to discuss how automation in content and marketing is rapidly converging and the opportunities this brings for the data-driven retailer.

This week we chat to Michael Tomchin, Co-Founder Cycology Clothing! 🚲

Established on Sydney's Northern Beaches in 2011, Cycology Clothing is a creative brand inspired by our passion (some say obsession) with cycling.

The creative force behind Cycology is an artist & designer who would rather be a full-time athlete - but due to lack of talent, balance & the inability to keeping the rubber side down….. stuck to their day job. Many 1000’s of kms of running, riding bikes, paddling, ocean swimming and any other sport that provided the endorphins and adrenaline led to 1000’s of scribbling’s about Cycling and "Cycology".

Training and racing with other mad & gifted athletes with great senses of humour often leads to inspiration for unique graphics. Some of these have eventually make it onto our clothing which we hope will also inspire our customers to buy and wear their passion for sport on their sleeves… or chests. While still based in Australia, Cycology is now selling to over 80 countries worldwide.

Overdose. Sydney's Managing Director, Sam Elliott speaks with Michael to discuss staying relevant in changing times.