Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

How do you use the various social media scheduling tools like Buffer and PostPlanner? Would you consider having someone do your social media for you?

Judith has enjoyed one of her favourite Januarys ever, and reports a couple of other little wins too. Nicola has shifted her energy and talks about a new video ad strategy on Facebook and attracting two new leads via word of mouth.

Judith’s received two nice pieces of feedback about her book, and a third from a client who changed her working week after a First One Free coaching session. Nicola raves about the value she’s enjoyed over the last year from paying £170 to Masterclass.com. This week she’s been studying Aaron Sorkin. M&J make the distinction between original screenplays and adapted ones, two separate Oscars, two separate and quite distinct writing skills.

How do you use the various social media scheduling tools like Buffer and PostPlanner? And would you consider having someone do your social media for you?  Judith thinks it shows and that they are about efficiency not engagement. She recommends a book by Danny Iny called Engagement from Scratch and Nicola advises efficient batching of content and matching the content to the platform. What are you trying to achieve by your social media content and is that a good fit for your ideal client? The “new one” Nicola mentions is DashHudson.com.

LISTEN HERE TO OWN IT #260 | Social Media Broadcasting v Engagement

Nicola chooses Right and Judith picks Driving.

Nicola shares her “hard dates” of the BBC writing competition she’s entered, and tells the listeners about JumpStart, a local production company who encourage screenwriting on spec.

Nicola shares Facebook.com/Boost which offers free courses, tools and events to help you grow your career, business or community on Facebook. Judith shares an inspirational piece of writing by author Heidi Priebe who has written a lot about the INFJ Myers Briggs personality type which Judith shares with just 1% of the population. Nicola goes off to take the test again and report back next week.

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How do you stay passionate in your business and what do you do when you temporarily lose the love?

Nicola’s VA is safe, having been evacuated by a volcano erupting! On a happier and safer note, Nicola and Sarah surprising sister Heather in Cambridge at her jazz gig on her own birthday was a big success.

Judith reports in on various breaches, hacks and outages – to the farm security gate, to her passwords via a certain third party site and to her own website, all easily fixed but perhaps remarkable. Her new FB friend count is up to 125 and their unsubtle blunders continue to amaze and amuse.

Judith’s client has called her Smarty Pants which she loved, and Nicola has had a writing breakthrough for the “soggy middle” of her novel.

How do you stay passionate in your business and what do you do when you temporarily lose the love? Judith and Nicola both re-kindle their respective passions by realising they are helpers and being with the clients always encourages.

LISTEN HERE TO OWN IT #259 | Staying Passionate

Nicola chooses Consistency (why’s it so hard?) and Judith picks Safety (often an illusion).

Own It download averages are up, and Judith has a short report on pain freedom.

Judith is impressed by novelist Dana Stabenow, and naturalist Chris Packham. Nicola loves Romanian Deep House DJ Cosmjn for encouraging her musician son Nelson.

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How many things and at what cost do you insure – your car, your health, your pets, your home, your possessions? Is there another better way?

Nicola’s moved all the family’s scraps of pensions to SIPPs with Hargreaves Lansdowne, she tells about a young friend who is joining the crew on Virgin’s first ever cruise, and she and sister Sarah are planning a surprise trip to Cambridge to hear their other sister Heather sing on her birthday.

Judith’s little cat, Mitsy, has died although they were both parted a few years ago now due to her nomad living. She’s found her “difficult book” for 2020 and is trying something new too, following up on last week’s show. She’s re-opened coaching group Club 100, experimented with nootropics and felt very brave about living on a farm in the dark, alone, without a mobile signal, with the access road closed and a big Kate Bush wind blowing!

It’s screenwriting courses for Nicola and project pain freedom for Judith.

How many things and at what cost do you insure – your car, your health, your pets, your home, your possessions? Is there another better way? Could you assess your own risks individually and make changes to the way you cover them by becoming your own insurer?

LISTEN HERE TO OWN IT #258 | What Price Insurance?

Nicola chooses Duty and Judith picks Fear.

Stoupa Life has enjoyed it’s first “stranger” sale.

Judith has found a new Facebook Page with lots of lovely inspiring shareable content, called Heart of the Art and seen a nifty little marketing incentive from EatVive.com. Nicola’s found a little gem on Channel 4 called Young Black Farmers.

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Judith and Nicola discuss what bad habits they might consider giving up, what new ones they would create and what good and supportive ones they already have.

Nicola reveals that Own It’s #1 fan Robin is a woman not a man, there’s a discussion about going to Worthing on a bus, and she’s happy she got her screenplay in well ahead of deadline. Judith’s moved house again, enjoyed a family lunch, coffee with a friend, a haircut and a manicure before leaving town and her new FB Friends are now up to 75 with still no explanation for the accelerating surge.

Nicola has manifested an attractive podcasting opportunity which comes with a fee, and Judith has fallen on a meme which not only gives rise to this week’s Focus but provides her with a fun-sounding framework on which to hang her 2020.

Judith and Nicola discuss what bad habits they might consider giving up, what new ones they would create and what good and supportive ones they already have, a proper New Year theme for this week’s show.

LISTEN HERE TO OWN IT #257 | Break a Bad Habit, Create a Good One

Nicola chooses Blog and Judith picks New.

Nicola’s LinkedIn activity has maintained 10x the number of profile views and her podcasting opportunity came from that source too.

Judith has been impressed by the Revd Richard Coles and Nicola by Irene Conlin, The Messiah on Netflix and Phoebe Waller-Bridge at the Golden Globes.

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Sally talks about her love for astrology, explains “as above so below” and gives us some clues about 2020 and The Age of Aquarius and what it means for us.

Judith and Nicola catch up on what happened on their respective holidays, no hangovers for Nicola, “just working and being productive”, and lots of fun with friends and a luxury house move for Judith.

Judith was very inspired by two quotes from Lorna Bevan of Hare in the Moon Astrology, and Nicola has decided to do more of her own books “properly” now that she knows how to do Amazon Ads for books. She’s got a couple of new ebooks up on Kindle during the holidays and has plans to improve others.

Sally talks about her love for astrology, explains “as above so below” and gives us some clues about 2020 and The Age of Aquarius and what it means for us. SallyKirkman.com

LISTEN HERE TO OWN IT #256 | Sally Kirkman: Astrology for Brian Cox Fans

Nicola chooses Sleek and Judith picks Piano.

Nicola updates Judith with the results of her sharing ten-minute clips of the podcast on her LinkedIn profile. Measured over a three-week period, views of her profile have increased by between 4x and 10x.

Judith likes podcast Around the Piano with Tom Odell on BBC Sounds, and Nicola recommends Hugh Grant on BBC and The Witcher and Messiah, both on Netflix.

***
Join our free Facebook Group for Own It! the Podcast and talk back to us about what you hear in the show.

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Judith and Nicola talks about 2020 Hopes & Dreams. One of Nicola’s dream is to be happy every day while Judith wants to have debt freedom.

Judith and Nicola discuss their respective Christmas plans, Judith laughs at what Lumosity has to say about her Writer Profile and Nicola tells a tale of time-wasting email politics at her latest new client.

Nicola is very excited by learning to promote her books using Amazon Ads and Judith is thrilled to discover two very cheering comments from Aussie Robin B on the Own It website.

Judith

1. Debt freedom
2. Settling down into a home of her own
3. Opportunities and adventures which cannot be imagined today

Nicola

1. To be happy every day
2. To return to Stoupa as a visitor, and more travel
3. To keep moving forward in her C & L Academy and other businesses such as Stoupa Life

LISTEN HERE TO OWN IT #255 | 2020 Hopes & Dreams

Nicola chooses New and Judith picks Intention.

Nicola is experimenting with sharing ten-minute clips of the podcast on her LinkedIn profile.

Nicola is impressed by PublisherRocket.com and Judith by a long-term client.

***
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Nicola’s appreciations include her successful trip to Australia, StoupaLife.com, coming home to be with her children and getting over herself when it comes to clients.

Nicola is experimenting with One Day One Client as a way of ordering her working week, and she’s enjoyed Sunday lunch at the Crown & Anchor in Shoreham (with Yorkshire pudding) and a night out with her daughter resulting in a kebab with Omar and extra meat for being chatty.

Judith’s moved back to South London, after nearly two years, for three weeks’ cat sitting over Christmas. She’s excited about the full moon and the numerology of 12/12, recording the Own It! Christmas show today, recording Sally Kirkman the Astrologer this afternoon on what is also the UK’s General Election day.

Judith’s enjoyed helping another artist client have a breakthrough, and Nicola’s all fired up about screenwriting again. She teaches Judith about a one sentence log line.

Nicola’s appreciations include her successful trip to Australia, StoupaLife.com, coming home to be with her children and getting over herself when it comes to clients. Her learnings include her new website design which she won as a prize, and the difficulties she experienced with the Facebook algorithm shutting her down multiple times.

Judith’s year has involved another year of nomading, podcasting, loving the British countryside, and working increasingly with artist clients, all underwritten by Esther Hicks and Abraham.

LISTEN HERE TO OWN IT #254 | 2019 Review

Nicola chooses Hospitality and Judith picks Appreciation.

Nicola reports download numbers holding steady at 3,400 per month.

Judith is re-watching The West Wing via Amazon Prime on the Apple TV at her current home and Nicola enjoys Joe Rogan’s interview with Josh Homme which turns out to be about Esther Hicks and the Law of Attraction.

***
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One of Judith’s favourite astrologers, Lorna Bevan, says that 1999-2019 were the decades of seeking and that 2020-2030 will be the decade of creating. To what extent have Nicola and Judith found this to be true?

Judith has moved house twice this week and learned something from both landlords. Her current home is in a lovely village full of gallant men, gastropubs and even a beautician for a mani-pedi. Nicola enjoyed a visit from friend and client Irene, they dined at The Ivy restaurant with Phoebe and there was much talk of Brighton, buses and even a successful new haircut.

Stoupa Life is back on track, and Nicola has found a new plug-in called Gravitate Event Tracking which tracks what actions visitors take at your website. One of Judith’s artist clients has experienced what she calls “an almighty whack of confidence”.

One of Judith’s favourite astrologers, Lorna Bevan, says that 1999-2019 were the decades of seeking and that 2020-2030 will be the decade of creating. To what extent have Nicola and Judith found this to be true?

LISTEN HERE TO OWN IT #253 | Seeking and Creating

Nicola chooses Space and Judith picks Gallant.

Nicola updates Judith on the two opt-ins so far which have come about via the transcription of the Focus of the Week on the podcast, offered via PDF download.

Judith raves about the Car Spa in Tunbridge Wells and Nicola about the £100 Christmas Advert for Hafod Hardware.

***
Join our free Facebook Group for Own It! the Podcast and talk back to us about what you hear in the show.

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Thanks for listening!

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What is resilience and how useful is it in your business and your life? Do Judith and Nicola think they are resilient? How can you become more resilient and do you think it would be useful?

Nicola’s week involves mince pies, curries, Chelsea boots and a visit from a client, as well as Nelson (her son) booking a venue in Brighton for a big music event in December. And Judith’s experienced her first bad haircut on the move and a repeat of what she’s calling The Beckenham Experience.

Judith’s experienced a revelation about her life which makes her very grateful, and Nicola reports on Own It’s HUGE (inexplicable) download spike after the previous show.

What is resilience and how useful is it in your business and your life? Do Judith and Nicola think they are resilient? How can you become more resilient and do you think it would be useful?

LISTEN HERE TO OWN IT #252 | Resilience

Nicola chooses Cleaning and Judith picks Sleepless.

Nicola describes initiatives for making more of the marketing of Own It! the Podcast by offering transcriptions of the important middle bits for opt-in PDF downloads.

Judith likes the simple effective system for the bins in her part of Hampshire and Nicola appreciates Mindhunter season 2 on Netflix.

***
Join our free Facebook Group for Own It! the Podcast and talk back to us about what you hear in the show.

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Thanks for listening!

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Judith’s novelist client has taught her about the publishing industry concept of revenue, readers and respect; do you need to choose?

Nicola’s family have enjoyed a surprise fish & chip birthday party, and Judith’s had a busy week including a good experience with SSEN (Scottish and Southern Electricity Networks) during two power cuts.

Nicola’s manifested a new client via the podcast, and was up early interviewing the founder of Bean Ninjas. Judith shares two testimonials, one from a first session with a new client and the other from a final session with an “old” one.

Judith’s novelist client has taught her about the publishing industry concept of revenue, readers and respect; do you need to choose? Judith’s client wants respect but says “the idea is that if you focus strongly enough on one, you get all three.” J&N put this idea under scrutiny and ask if the same principles apply to business, asking the listener to consider what they want from their own creative endeavour.

LISTEN HERE TO OWN IT #251 | Revenue, Readers, Respect

Nicola chooses Tik Tok and Judith picks Discipline.

Nicola describes the pushback she is receiving from her clients, colleagues and children about Tik Tok. She says she’s thoroughly enjoying it and encourages us to join the party for reasons she explains.

Both Nicola and Judith choose the same thing! The Crown series 3.

***
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