OWN YOUR BRAND SHOW with Victoria Odekomaya

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What if someone said something that completely changed the trajectory of your life without even knowing it? Boss Ladies Magazine started with a conversation I never expected. One that changed my life and sparked a movement that has now documented the stories of over a hundred incredible women and is now reaching over a million readers.

It was a Tuesday morning in 2021. A woman was sitting in my garage studio getting ready for a branding photoshoot. As she shared the real story behind building her business, I felt like she was speaking directly to a part of me I had not yet been brave enough to acknowledge. She had no idea that her words were about to spark the beginning of Boss Ladies Magazine.

In this episode of The Own Your Brand Show, I take you behind the scenes of how Boss Ladies Magazine was born, what it has become, the exciting next chapter I honestly cannot stop thinking about and why documenting your story can become a powerful visibility and business asset. I also share how the women we feature have used their stories to build credibility, attract clients, form partnerships, gain media exposure, and create new opportunities.

If you have been building something real and quietly wondering when it will be your turn to be seen, this episode was made for you.

Boss Ladies Magazine Volume 4.2, The Legacy Issue, is live now. Eight women. Eight powerful legacies. Visit www.thelimstudios.com/blm4v2 to read it and book a call to be featured in our next issue.

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ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

Eunice Trotter started as a teenager interning at the Indianapolis Recorder. She ended up owning it. Then she became the Director of the Black Heritage Preservation Program at Indiana Landmarks, where she works to document, protect, and preserve the Black history of Indiana before it disappears.
 
In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Eunicenfor a conversation about history, legacy, journalism, preservation, and the work that most people do not even know is happening right here in Indianapolis.
 
In this episode you will hear:

• How Eunice went from teenager intern to owning the Indianapolis Recorder
• The discovery of 90 Black settlements in Indiana before the Civil War
• Why so much Black history has been erased and what it takes to recover it
• The book she wrote about her great great grandparents navigating enslavement, told in their own voices
• The Cultural Collective and the hub for Black heritage and culture she is building
• What the three Cs and the big T framework reveals about why preservation is so hard
• The oral history database being built to serve communities a hundred years from now

Eunice's full feature is in the Legacy Issue of Boss Ladies Magazine.
Read and Watch at www.thelimstudios.com/blm4v2
 
Subscribe to the LiMStudios YouTube channel for more content from the Legacy Issue.
 
To learn more about Indiana Landmarks visit https://www.indianalandmarks.org/
Follow Eunice on Instagram: @trottereunice
Follow Eunice on LinkedIn: linkedin.com/in/eunice-trotter-1376a711
 
The Legacy Issue of Boss Ladies Magazine is proudly sponsored by @FringeAndForm

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

You have a closet full of clothes. You bought them because you loved them.

 And now you stand in front of them every morning and feel like you have nothing to wear. Personal stylist Marti Justice says this is not a shopping problem. It is not a time problem. It is an identity problem.

In this episode Marti joins Victoria Odekomaya to break down the Main Character Style framework a three-part system built around your style identity, your body type, and your lifestyle. She also breaks down why your measurements are not a judgment but a key that unlocks how to dress your body, why your body type never changes no matter how much your weight fluctuates, and why your wardrobe needs to grow as fast as your career does.

This is not a fashion episode. It is a visibility and confidence episode. Because when you know who you are, how your body works, and where you are showing up  getting dressed becomes a power move not a problem.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built is actually protected. In this episode Victoria Odekomaya sits down with attorney Aimee Peele, founder of Peele Law Group and Turnaround Dynamic, to break down exactly what every small business owner needs to know about protecting their brand, their content, and their future.
 
This conversation covers trademark research and why skipping it can lead to cease and desist letters and lawsuits, why your AI search history can be subpoenaed and used as evidence against you in court, what you actually own when you pay someone to create content for you, and how to build a legal foundation that fits your current budget without trying to do everything at once.
 
What you will learn:

• Why your business name is your identity and how to protect it before someone else does
• The difference between owning a copyright and being able to enforce it in court
• Why oral agreements are nearly impossible to prove and what written contracts protect
• The legal risks of using AI for business documents and why your prompts can be used against you
• Why content generated solely by AI is not copyrightable and what you must disclose when filingHow to build a legal punch list that fits your budget and protects what matters most

Connect with Aimee Peele: PeeleLawGroup.com 

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

You already know you need to be more visible. So why haven't you done it yet?

In this episode of The Own Your Brand Show Victoria Odekomaya breaks down the six barriers keeping accomplished executives and service business owners stuck in the visibility gap — the knowledge gap, the time story, the trust barrier, the identity barrier, the uncertainty barrier, and the control gap. Sometimes it is one. Sometimes it is all six stacked on top of each other causing full paralysis.

Until you name the specific barrier stopping you nothing changes. And once you name it you stop trying random things and start making the right moves.

If you are a service business owner or executive who has been doing extraordinary work quietly and wondering why the right opportunities keep going to someone else — this episode is for you.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She is the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She is also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.

To learn more follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For guest, sponsorship or inquiries: mtr.bio/limstudios | [email protected] | Text 260-777-7211

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

Most business owners think their marketing problem is consistency. But consistency is just a symptom. In this episode Victoria Odekomaya introduces a four-layer framework for reading your marketing like a system  Awareness, Nurture, Conversion, and Retention  so you can stop guessing and start fixing the right thing.

If you have been posting without results, following advice without traction, or spending money without return, this episode will show you exactly where your system is breaking down and what to do about it.

The Own Your Brand Show is a strategic podcast for service business owners, executives, and nonprofit leaders who want to turn their expertise into visibility, authority, and revenue. Hosted by Victoria Odekomaya, founder of LiMStudios and publisher of Boss Ladies Magazine.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

Monica White spent 14 years building expertise in human capital, compliance, and operations before stepping into a Boone County Clerk race that no Black woman had ever entered. As the founder of COIL Solutions LLC and the first Black woman on the ballot for Boone County Clerk, Monica has built her entire life around one conviction — foundation over fame. In this episode Victoria Odekomaya sits down with Monica to talk about what that actually looks like in business, in politics, and in a community that was not always designed with her in mind.
 
This conversation covers the real work of human capital and compliance, what it means to modernize a county clerk's office using an HR mindset, how Monica responded when racism showed up in her campaign with complete dignity, and what her story means for every woman who has been building something real while staying invisible.
 
What you will learn:

• What COIL stands for and why building from the inside out is the only foundation that lasts
• Why HR is a resource for humans — not just a tool for managing exits
• What Monica's platform means for Boone County residents, rural farmers, and small businesses
• How she became the first Black woman on the ballot for Boone County Clerk and what that decision created
• What “not fame, foundation” means when you live it every single day

This episode is a reminder that leadership is not always loud — sometimes it looks like consistency, resilience, and doing the work long before anyone notices.

🎧 Watch the full episode, share it with someone who needs this encouragement, and follow Monica’s journey below.

Instagram: @strategicallyloyal
Website: www.coilsolutionshr.com
LinkedIn: https://www.linkedin.com/company/coil-solutions/
Facebook: https://www.facebook.com/Monica4CountyClerk

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

Most people think branding starts with visuals.

Logos, colors, websites.

But that’s not where strong brands are built.

In this episode, I sit down with Danielle Marsh, founder of Brand Vision Consulting, and we break down what branding actually looks like when it’s done right.

We talk through the Brand Equation:
 Identity + Tools + Presence + Experience

And more importantly, what that actually means for you as a business owner.

Because if your brand feels inconsistent, unclear, or disconnected from the level you operate at, it’s usually not a marketing problem.

It’s an identity problem.

Inside this conversation, we break down:

•  How your history shapes your beliefs and your values 
•  Why your messaging feels scattered even when you’re good at what you do 
•  How to align your brand across your content, team, and customer experience 
•  And how to start creating content that actually reflects who you are 

This is the kind of work that changes everything, because once your identity is clear, your message becomes stronger, your content becomes easier, and your brand starts attracting the right people.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

Burnout isn’t just about doing too much—it’s often a sign that something deeper is missing. In this episode of the Own Your Brand Show, Victoria Odekomaya sits down with wellness consultant and therapist Kat Nick to unpack what burnout really means for entrepreneurs, business owners, and growing teams. Together, they explore why self-care alone isn’t enough, how workplace culture directly impacts mental health, and what leaders can do to create an environment where people actually thrive—not just survive.

If you’re building a business, leading a team, or simply trying to balance work and life without feeling overwhelmed, this conversation will give you practical insights you can apply right away. Kat also shares her framework for preventing burnout through three types of coping skills—distraction, processing, and self-care—and explains why businesses must invest in workplace wellness to improve retention, productivity, and overall team wellbeing.

To learn more about Kat Nick and her wellness consulting services, visit:
👉 https://knwellnesspartnership.com/

If you enjoyed this episode, like, comment, and subscribe for more conversations about branding, marketing, entrepreneurship, and building a business that supports both your success and your wellbeing.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211

Send us Fan Mail

What does it really take to help someone rebuild their life after incarceration?

In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Tianna Johnson of RecycleForce and Jannett Keesling of Keys2Work to explore how employment can become a powerful pathway to purpose, stability, and long-term success.

Through an innovative employment social enterprise model, they are combining business and mission to create real opportunities for returning citizens. From immediate job placement to wraparound support like housing, transportation, and career development, their work is helping individuals not just reenter society but truly move forward.

This conversation highlights the importance of second chances, sustainable impact, and building systems that support both people and communities.

If you are passionate about workforce development, community impact, or creating meaningful change through business, this episode will leave you thinking differently.

📺 WATCH ON YOUTUBE

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. 

To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

Work with Victoria: https://f.mtr.cool/qmicsevjhv

📩 For Guest, sponsorship or inquiries:
 mtr.bio/limstudios | [email protected] | Text 260-777-7211