Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?

I recently sat down with Ivana Todorovic, founder of AuthoredUp, to discuss the latest strategies, data, and roadmap for positioning yourself on LinkedIn and beyond in 2025.

Here’s a sneak peek at what we covered:

• What’s working now: The most effective strategies for growing your LinkedIn presence.
• What doesn't work anymore: Outdated tactics that no longer deliver results.
• Content formats gaining traction: Discover the content types currently getting the most engagement.
• The roadmap to personal branding: How to confidently jump-start your personal brand in the new year.

Tune in for the full conversation and get actionable tips to kickstart your LinkedIn strategy for 2025.

LINKS
Own Your Lane Newsletter Article on This Interview with All the Tips Your Need to Know
Michelle B Grifin on LinkedIn
Ivana Todorovic on LinkedIn
AuthoredUp Website

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

How do you balance posting on social media without feeling cringy and spammy?

And if you work in buttoned-up industries?
Yes, it can be done!

It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority.

This week's guest on the Standout Women LIVE show is trust and estates attorney Jennifer Belmont Jennings, who has mastered the art of storytelling on LinkedIn and Instagram.

She has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance. Jennifer has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance.
She's here to share her story of putting herself out there, how to post content with the story, and her best tips to share your authority as a creator, author, and media expert source.

ABOUT JENNIFER BELMONT JENNINGS
Jennifer is an Estate Planning Attorney at MGD Law. Her practice includes estate and wealth planning for those looking to build and protect their legacies.

She has made several media appearances discussing estate planning and finances. She has been quoted in US News, Money, USA Today, ThinkAdvisor, AARP’s Senior Planet, and Town & Style Magazine. Jennifer is also the co-author of Women in Law: Discovering the True Meaning of Success.

As a committed community volunteer, she serves on the Board of Directors for several local nonprofits and was named a 40 Under 40 by the St. Louis Business Journal for 2020.

LINKS
Connect with Jennifer on LinkedIn
Jennifer's Firm Website

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be.

You have the power and choice to step out of the rut and find the work that lights you up. This week's show on The Standout Women Show LIVE with Michelle B. Griffin and guest Lisa McGuire will share how with personal brand reinvention.

Lisa McGuire is a speaker, personal brand strategist, award-winning business storyteller, and reinvention guide who mentors those ready to embrace their next act in life.

We'll discuss how to align your personal brand with your purpose and paycheck sharing: how

1. Reinvention doesn't mean you must burn everything down and start over again.

2. People feel the pull to reinvent themselves for many reasons. Based on what is happening worldwide, we are at an all-time high for this.

3. Reinvention is a process that requires reflection, patience, and "doing the work."

LINKS
Connect With Lisa McGuire on LinkedIn
Lisa's ReImagine the New You Quiz

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.

Join host Michelle B Griffin and guest Humaira Akhter for a real-talk discussion where we debunk the myths that hold many of us back.

We'll share stories of leaders who grew from their focused beginnings into broad, influential figures. We’ll also address the challenges of "expert syndrome" and how you can harness your diverse skills and passions to build a unique and powerful personal brand.

Whether you're just starting or looking to expand your reach, this conversation will give you the insights and inspiration you need to claim your expertise confidently. Embrace the power of your multifaceted talents without being boxed in or held back by the cliche advice.

ABOUT MICHELLE B. GRIFFIN

Michelle is a personal branding speaker, author, and podcaster who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.

ABOUT HUMAIRA AKHTER

With over two decades of experience in corporate branding and marketing, Humaira Akhter is a seasoned Growth Strategist. From small startups to multi-million-dollar proposals, Humaira has honed her expertise in design, branding, and streamlining digital/print assets.

Humaira's Website
Connect With Humaira on LinkedIn

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well.

And they're much likelier to listen to you and buy into your ideas when you're confident and compelling.

That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking on stage, on a virtual keynote, serving on a virtual panel, or recording an educational or promotional video for your website or social media feeds.

This week's guest, former TV anchor, reporter, and social media strategist Susan Siravo, will share her best industry secrets so you can go from feeling like a "deer in the headlights" to "dazzling on screen."

As Susan says, being confident on camera is "a skill that everyone should work to develop."

Susan has a free course for us, " Don't be a Deer in the Headlights" - Learn to Dazzle on Camera Instead! (In just over an hour, link below)

🎥  WATCH THE VIDEO INTERVIEW

LINKS
Connect with Susan Sivaro on LinkedIn
SusanSivaro.com
Susan's FREE Confident on Camera Course

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.

Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co.

Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how do you know what lights you up, what's most needed, and how to attract clients? 

Tanya faced these questions, and this episode details her journey and our work together. From our 'scientific' approach to uncovering your "golden thread" to Tanya's personal evolution framework to her brilliant "creative sandbox system," we share her story and how she attracted clients in her testing mode. 

Finding clarity and fulfillment is beautiful, but action is your best strategy and system. This is an empowering and actionable episode, especially for my emerging entrepreneurs.

LINKS
Tanya Windman @ WindyandCo.com
Connect with Tanya Windman On LinkedIn
Connect with Tanya Windman On Instagram

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities.

The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.

Join host Michelle B Griffin as Brenda shares her story of "owning her lane" and how she successfully markets and grows her LinkedIn coaching and training business as a self-described "introvert."

We'll share actionable tips for getting out there and leveraging your unique strengths to become visible while marketing yourself and your business.

LINKS
Connect With Brenda Meller on LinkedIn
Meller Marketing

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?

Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field.

Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same.

Two brand strategists walk you through the foundational steps to being noticed, known, and remembered. 

We'll chat about her story and how to:

🔍 Narrow Lane for More Visibility
🏆 Brand Yourself for Better Engagement
📈 Tell Your Stories for Optimal Conversions

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.

Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field.

Shari was ready to bet on herself with her It's Your Turn, published in October 2024; she knew her brand and professional story needed to better align with her new role as an author and keynote speaker.

Today, we'll chat about her journey of building her business, personal brand, and thought leadership, and she'll share her invaluable tips and insights I know you'll find empowering and actionable.

LINKS
ShariBiery.com
It's Your Turn Book - publishing September 2024

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.

It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-track you to landing your first guest spot.
 
Join host Michelle B Griffin and Gillian Whitney, 4x author, LinkedIn Live strategist, and Business Book Coach, on pitching yourself as a guest on LinkedIn Live shows.

Gillan’s new book, "LinkedIn® Live Guest Mastery," shares her best secrets for leveraging the power of LinkedIn Live to grow your business so you can confidently make a lasting impact on your audience.

You'll learn how to:

• Choose the right shows to showcase your expertise
• Prepare for your interviews like a pro
• Engage with the host and audience in real-time
• Repurpose your appearances into valuable content
• Build lasting relationships with hosts and fellow guests
• And so much more

LINKS
Connect with Gillian Whitney on LinkedIn
Gillian's LinkedIn Live Stream Guest Mastery Book
Find LinkedIn Livestream Shows

Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® presence expert. As the creator of the Own Your Lane® positioning system and personal branding platform, she teaches experts how to position themselves to become standouts in their industry.

FREE MASTERCLASS: MichelleBGriffin.com
How to Put Yourself Out There and Grow Your Professional Presence

SPEAKING: Personal Branding & LinkedIn Visibility
PERSONAL BRANDING PLATFORM: Own Your Lane
READ MY BOOK: The LinkedIn Branding Book
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram