We talk a lot on this show about the power of story. But what we haven’t yet covered is storytelling in the context of how we talk about our businesses.

If you are an entrepreneur running a startup, or trying to raise money in the venture capital community ... If you are a solo-preneur or coach building your business ... If you are someone trying to create momentum and generate more revenue in your business, this is the episode for you. My guest today has some words of wisdom that could just change the trajectory of your business.