Owners Collective

Let’s agree on one thing straight off the bat – ‘finding your purpose’ is not a final destination. It’s not a one-off act or the final stop on the train trip to enlightenment where we retire to a perfect state of inner peace.

Our purpose is continually evolving and just like us, it’s fluid, dynamic, ever-changing, adaptable and agile.

As our world changes and our drivers are shifting from surface level existence to a deep yearning for more meaning and fulfilment in the lives we lead and work we do. In today’s episode, I take a super practical approach to finding your purpose to find that elusive sweet spot of impact, joy and ultimate service.

---

Loving the poddy and hungry for more? Awesome. Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Ever wanted to peek behind the scenes of a super successful startup? Anita Siek is an ex-lawyer turned Brand Strategist and Word Chef at Wordfetti, who joins me to talk us through how she started a business knowing no-one in the industry. 

Fast forward to today, and Anita has established Wordfetti, a wildly successful brand strategy and copywriting studio, as well as Brandfetti the podcast and online learning arm of Wordfetti.

But it didn’t always look this way...

Anita launched while taking leave from her corporate job to have a crack and bringing her dreams to life, having no idea what she was in for. 

In this episode we get real on the highs and lows of launching your own gig, standing out from the crowd, and the deeply personal challenges that come along with the wild ride of entrepreneurship. 

If you’re up for some straight-shooting on startup life, this is the episode for you. 

...

Loving the poddy and hungry for more? Awesome, us too.

Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Curious about collaborations but don’t know where to start? Collaboration marketing can be insanely powerful for building your audience, but you’ve got to get it right. In this episode I interview Jess Ruhfus, founder of Collabosaurus to step us through How to Use Collaboration Marketing to Grow.

With a background in fashion publicity and marketing education, Jess was frustrated sourcing cool brand partnerships in events, products & social media. So, she launched Collabosaurus, a match-maker for brands in 2015, which has now attracted over 6500+ brands including Porsche, ASOS, Olay, Topshop & one of the largest global retailers in the U.S.

Jess won the 2019 B&T 30 Under 30 award in Entrepreneurship, & has spoken for Apple, Vogue, General Assembly, ADMA & Microsoft.

Loving the poddy and hungry for more? Awesome, us too. Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

In the last episode, I talked all about the power of email marketing, and WHY you need to be paying attention to it right now, and in this episode, I’m getting a bit deeper into the how, and specifically how to increase your email open rate.  Did you know that segmented and targeted emails generate 58% of all revenue AND 86% of consumers would like to receive promotional emails from companies they follow? With these whopping stats, we want to make sure people are signed up AND opening your emails. There are 11 hot tips in here to help.

Loving the poddy and hungry for more? Awesome, us too. Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart? 

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Want to know the ONE biggest thing that leveraged me out of one-to-one coaching and into online programs? Email marketing. While I watched people around me tirelessly building their social media following, pitching to investors, and 'getting their name out there', I was doing one thing. Building my email list. Every day I focused on building and nurturing my email list. Slowly but surely, tapping away in the backend I grew the breadth and depth of my email list to 25,000 people, which fuelled our community, our programs, and our rock-solid business offering. Today I’m talking about WHY email marketing is still solid gold in building your business.

Loving the poddy and hungry for more? Awesome, us too. Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart? 

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Stevie Dillon is the Founder of Stevie Says Social where she helps women leverage the internet to build online businesses. She’s also the host of the Stevie Says Social Podcast, which debuted at no. 2 on Apple Podcasts and has been downloaded 300,000 times. With now being a hotter time than ever to launch a podcast, I wanted to know How to Make Sure That Your New Podcast Hits the Charts.  So Stevie shared her top tips to make this happen!

Loving the poddy and hungry for more? Awesome, us too. Be sure to follow us on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

Need a kickstart? 

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Oh hey there friend!  I'm so glad you're here.

Whether you’re just starting out, or you’re looking to grow your global empire, this is the place for you.  Each week we deliver a series of short and sharp throw downs covering everything from entrepreneurial mindset and marketing right through to finances, growing your team, making sales, and automating your systems.

One thing you should know is that this is a podcast for business owners that don’t do boring. We’re not interested in same-old cookie-cutter approaches.  This is real-time, real-world strategies that we’ve learnt from mentoring over 15,000 businesses.

Most importantly, we’ll help you build the business that's right for you.

Hit subscribe now to be notified when new episodes go live.

To download my free guide to starting and scaling your business, head to https://theownerscollective.com/startandscale

Odette Barry is a storyteller with a passion for helping businesses share their stories. Her PR career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine.

She’s a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners. Odette also hosts a podcast by the same name, Hack Your Own PR, where she interviews some of Australia’s best journalists, producers and editors about the commonly misunderstood publicity gig.

Keen for more?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

There's a lot of talk about membership sites, with all their allure of recurring revenue.  Having run my own membership site for just over two years I want to share the highs annnnd the lows so that you can have a complete picture of what you're walking into.

If you're thinking about launching a Membership Site this is a MUST listen. I'm holding nothing back in this one!

Keen for more?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Steph is an ex corporate square peg, launch strategist and host of the Socialette podcast which has a whopping 500,000 downloads. She helps entrepreneurs launch and relaunch to reach more people, grow their audience and become the go-to in their industry through her signature Firecracker Framework that makes launching simple and fun.

In this episode, Steph walks us through How To Create a Digital Product, and exactly how powerful it can be to building a leveraged and profitable empire.

Keen for more?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale