In this episode of The Jess Larsen Show on Innovation & Leadership, Jess sits down with Jessica Markowski from SERHANT. (and Netflix’s Owning Manhattan) to talk about using media as a real business advantage—not a vanity play.Jessica shares how she treats Instagram like a curated portfolio and TikTok like a playground, why she focuses on the work (not follower counts), and how visibility turns into inbound clients—from Starbucks conversations to serious listings. They dig into the mindset shift from “private” to “public,” controlling your narrative without oversharing, and why hiring help (video/editing) can be the fastest way for founders to scale content without losing focus.They also touch on her immigrant family grit, what she learned from her parents, and what to expect in Owning Manhattan Season 2.