Back in the 1950s, a Santa Claus look-alike named Louis Marx visited Manhattan's 21 Club so often that he was awarded his own table, reserved just for him. Marx had deep pockets - but he stuffed them with toys, not so much money. Loaded with presents aimed to delight, Marx handed out penguins that walked, tiny cars and presidential statuettes to his friends, a group of people "who seem[ed] to include the entire world," Time magazine wrote in 1955.