Packaging Today Show

Pack of the Week: One Trick Pony Peanut Butter


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It’s Friday, and that means it’s time for Pack of the Week—where we break down the smartest, sharpest, and most surprising packaging on shelves right now.Today, we’re diving into the women-owned brand One Trick Pony and their brilliantly inverted peanut butter jars. This isn’t just cute packaging — it’s a functional redesign that solves a major consumer frustration: oil separation in natural nut butters.We break down:The design thinking behind the upside-down jar and leak-proof lidHow it improves consumer experience by eliminating stirring, mess, and resistance to buying natural peanut butterWhy this format helps grow the brand and positions it to compete with legacy players like Skippy and JifThe sustainability story: fewer unused jars, more brand loyalty, and smart material useIts exclusive launch at Whole Foods — and what that signals for challenger brandsHow the bold color blocking and cheeky tone (“One Trick Pony”) create instant shelf pop and memorabilitySpoiler: This is more than a gimmick. It’s a design-led revolution in a tired category.Drop your take in the comments: Is this the future of food packaging, or just a clever pony trick?

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