I don’t know if you’ve heard about this new racquet sport that’s growing like crazy. Let’s see if you can guess what it is. It’s easy to learn, super fun to play, and begins with a “P”.

Yup, you guessed it. It’s padel.

Now, if you live outside North America, you probably guessed right and were unsurprised at the answer. Padel after all has been exploding all over Europe, Latin America, South America and elsewhere. But if you live in North America, you’ll be forgiven for thinking of pickleball. Perhaps you’ve even never heard of padel.

Well, that is about to change. And Pablo Carro, the co-founder of Playtomic and a padel evangelist, is the one behind it.

A competitive tennis player, Carro fell in love with padel the first time he played it and has been on a mission to grow the sport around the world. In our conversation, we talk about the explosive growth of padel worldwide, and why the US is primed to follow. We go into the role of Playtomic in the sport’s upward trajectory, the support of tennis legend Rafael Nadal, the findings of the latest Global Padel Report and much more.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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