Elena Martín, partner at PwC and co-author of the 2025 Global Padel Report, joins the Joy of Padel podcast to discuss the sport's explosive growth. She shares insights on padel's global expansion, including the projected 81,000 courts worldwide by 2027 and the USA's potential to become the largest market. Elena delves into the factors driving padel's popularity, such as its accessibility and social nature, and explores emerging markets in Asia and the Middle East. The conversation also touches on the sport's Olympic aspirations and the challenges it faces in achieving that goal. This episode offers padel aficionados a comprehensive look at the sport's current state and future prospects.

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