In the 6th episode, we take a look at the keyword denver tire storage.

This is an interesting industry that looks to make some room in your apartment or garage by allowing you to store your tires offsite.

Several companies offer pickup and delivery for your tires – even from the tire shop – which makes using these services really easy and convenient.

Here’s the search and the top 3 ads:

Extensions seen:

\* Callouts

\* Structured snippets

\* Location

\* Sitelinks

\* Seller ratings (gold star rating)

\* Consumer ratings (out of 10)

Here are the landing pages:

[SquirrelBox Tire Storage Landing Page](https://www.squirrelboxstorage.com/tire-storage)

[A Storage Place Denver Landing Page](http://denverstorageasp.com/)

[Tire Rack Tire Storage Landing Page](http://www.tirerack.com/accessories/category.jsp?&category=Tire+Storage)

Please [leave a rating & review on iTunes](https://www.paidinsights.com/itunes). Thanks for listening!

In the 5th episode, we analyze the keyword phrase renters insurance.

This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15.

Here’s the search and the top 4 ads:

Extensions Seen:

\* Callouts

\* Reviews

\* Sitelinks

\* Seller Ratings (star rating)

Here are the landing pages:

[Geico Renters Insurance Landing Page](https://www.geico.com/landingpage/go409/)

[Acuity Renters Insurance Landing Page](https://www.acuity.com/quote/renters-insurance)

[Progressive Renters Insurance Landing Page](https://www.progressive.com/lp/renters/)

[Affordable Home Insurance Landing Page](http://www.affordable-home-insurance.org/?as=c1j1f3100trdeyqdhhmtyamn&kno=2&ver=desktop&wsc=86)

If you enjoyed the episode, please [leave a rating & review on iTunes](https://www.paidinsights.com/itunes).

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.

Here’s a highlight of the things we covered:

How Johnathan Dane got his start in PPC (it starts with craigslist)

Common mistakes with AdWords / Landing Pages

Not focusing on the important metrics: close rate, conversion rate, revenue

Not tracking revenue & sales

[Iceberg Effect](https://klientboost.com/ppc/adwords-strategy/) (and why SKAGs are crucial)

Why you need to balance lead volume vs lead cost for the highest amount of revenue

Should beginners use Single Keyword Ad Groups (SKAGs)?

Why higher consideration searches do better using the homepage as a landing page

Why certifications are crap (see DMI article below)

How to get started with AdWords

Learn by doing if possible, if not, learn by reading

Why you should focus on the macro things first

Why you should use multi-step landing pages

Why you need to match your offer to the traffic temperature

Tips for dealing with slow clients

Why KlientBoost doesn’t use bidding platforms

Switzerland having a minimum income for humans (don’t ask)

Robots taking over our jobs?

Missing features in AdWords or Facebook Ads?

Target individually (1 person)

[Snapchat Ads](https://www.snapchat.com/ads)

Estonia

Notable Quotes:

Be a problem solver first.

What can I do to bring value in a progressive manner?

Connect with Johnathan & KlientBoost:

\* [KlientBoost.com](https://klientboost.com/) (that’s with a K)

\* [@johnathandane](https://twitter.com/JohnathanDane)

\* [@klientboost](https://twitter.com/KlientBoost)

Links mentioned:

[11 Things Everyone Gets Wrong In Their Digital Marketing Career](https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career) – Digital Marketing Institute

[Unbounce Conference Presentation By Johnathan](http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/)

[Keyword Search Intent](https://agencyanalytics.com/blog/keyword-search-intent)

Tools Mentioned:

\* [AdWords Editor](https://www.google.com/intl/en-US/adwordseditor/)

\* [Unbounce](http://unbounce.com/)

\* [Hotjar](https://www.paidinsights.com/hotjar)

\* [VWO](https://vwo.com/)

In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid:

\* Ad Creation

\* Be sure to create at least 2 ads per ad group.

\* Broad Match Keywords

\* Avoid these for the most part. I recommend you learn more about the [different keyword match types](https://www.paidinsights.com/keyword-match-types-explained/).

\* Modified Broad Match Keywords

\* Much more useful than regular broad match. They’re more like a combination of broad and exact match.

\* Negative Keywords

\* I mention the [negative keyword list](https://www.paidinsights.com/400-negative-keywords/). Grab a copy so you can exclude unrelated searches right away.

Download The 16 Default Settings You Need To Avoid

Grab the full guide to help you avoid these costly mistakes

so you can use AdWords profitably as fast as possible..

Send Me The Guide

Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG)

Leave a rating and review on iTunes for a chance to win a copy!

Thanks for listening.

In the 2nd episode, we continue with the AdWords default settings to avoid.

We cover #8 through #12 of the guide:

\* Ad Rotation

\* Networks

\* Automatic Bidding

\* Mobile Bid Adjustments

\* Delivery Method

Download The 16 Default Settings You Need To Avoid

Grab the full guide to help you avoid these costly mistakes

so you can use AdWords profitably as fast as possible..

Send Me The Guide

Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG)

Leave a rating and review on iTunes for a chance to win a copy!

Thanks for listening.

Welcome to the Paid Insights Podcast.

I’m glad you’re here.

In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns:

\* Campaign Type

\* Avoid the default setting here

\* Campaign Sub-type

\* Avoid the default here too – you miss out on:

\* Location Settings

\* Target people in the geographic area that best fits your business.

\* Are they nearby? Looking to visit? Searching from work?

\* Ad Scheduling

\* Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works.

\* Ad Extensions

\* These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click.

\* Callouts

\* Reviews

\* Structured Snippets

Download The 16 Default Settings You Need To Avoid

Grab the full guide to help you avoid these costly mistakes

so you can use AdWords to get you new customers as fast as possible..

Send Me The Guide

You can also watch the YouTube video that covers the first 7 as well: