Paideia In The Know

Influencer Marketing 101

Ever wondered how much Influencers are really getting paid? How brands come up with those amounts? What metrics dictate the perceived value of an Influencer? Influencer Marketing Specialist, Abby Varnisky, spills the tea on the evolving world of Influencer | Brand relations.

How To Land Better Brand Partnerships

Emmy Nominated Producer and Creator of Nat’s Next Adventure, Natalie Thomas, shares with us how she’s built a successful career as an Influencer after life as an Editor and Producer. She shares how she’s built an engaged and diverse social community on her Instagram. Natalie also shares her tips and tricks for successfully pitching and landing branded partnerships.

How To Get The Best Edit For Your Video

Paideia’s Editor and Head Editor at World Surf League, Matt Hogan, talks about how to use editing to really get people to engage with your video content. He shares some of his know-how around better communicating with your editor to get a video that’s not just beautiful but really engages with your viewer and can help push your brand forward.

Secrets To Maximizing The Coverage Of Your Event

THE LA Event Producer, Gina Wade, has been a part of some of the most unforgettable events from the Vanity Fair Oscar Party to events with Amazon, Netflix and Hello Bello just to name a few. Gina shares with us how to organize your event the right way, how to get more organic coverage of your event by staging “Instagramable Moments” throughout the space and she even has some great, inexpensive tips for your parties at home to make them feel like you rolled out the Red Carpet for your guests without breaking the bank.

Paideia’s Photo Editor, Jacqui Lee, breaks down how to build a beautiful and impactful social feed.  The best ways to visually brand your photos and some easy tricks for making any photo look more professional.

Award winning television host and Co-Anchor of E! News Co-Anchor, Zuri Hall, and Producer Brandon Francis share with us how to take a pop culture moment and work it into your content on-line the right way. They share their process for taking an idea and fleshing it out into engaging and fun content and share tips that you can use for your own content creation.