Mark talks with Paul Baluch about how to launch, grow, and scale a holiday lights business to maximize profit and even out work during the winter months.

Paul has extensive experience with different franchises, renowned brands like 1-800-GOT-JUNK, and a proven track record with Holiday Lights Academy.

In this episode …

-Lights as another revenue stream, especially for the winter months

-Using this as a new lead generation source

-Operations, marketing and sales strategies

Find out more about Paul here

https://www.holidaylightsacademy.com/

Find out more about the podcast and our masterminds / training modules

https://www.paint4americamastermind.com/

In this episode, Mark walks us through some common pitfalls we run into when we go to hire people.

In this episode …

-Why hiring is actually the most critical function in the business

-Who you’re really competing with

-Common mistakes to avoid

Find out more about the podcast and our masterminds / training modules

https://www.paint4americamastermind.com/

In this episode, Mark walks us through an important exercise for visualizing your goals.

In this episode …

-It’s about seeing your desired outcome and becoming grateful for that future as if it's already happened

-Don’t get hung up on the how. Do this as a meditation once a day and then continue working in the reality of your current day to day

-Over time you'll start to notice opportunities you wouldn't have noticed before, and things will begin to change

Find out more about the podcast and our masterminds / training modules

https://www.paint4americamastermind.com/

In this episode, Mark interviews Brandon Lewis! They talk about Brandon’s amazing journey from successful political campaigner to founding The Academy of Professional Painting Contractors.

In this episode …

Brandon’s story - from humble beginnings

Understanding the entrepreneurial work ethic

The “four hour” rule (each week working ON your business)

14 campaigns + 14 wins - from politics to painting

Experience from all over the world … it’s not the market - you are the problem!

Find out more about the podcast and our masterminds / training modules

https://www.paint4americamastermind.com/

Find out more about Brandon

https://www.paintersacademy.com/

You can do everything right, then at the very end of the job you’re missing a tiny wall plate screw. Your crew leader figures no one will notice, but one of these days … eventually … the customer realizes, and it becomes a tarnish on the memory of your company. In this excerpt, Mark talks about his process for making sure this never happens.

This is a sample from a training module that you may be able to use in your own business, to train your own crew leaders. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

It’s hard to pick just one, but in Mark’s words “If you could only ask one question during a sales call, this would be the one!” Of course, it’s not just about asking the question. The magic is in following up and digging deeper in response to whatever they say. In this clip Mark demonstrates what that might sound like.

This is a sample from a sales training module that you may be able to use in your own business, to train your own salespeople. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode Mark interviews Jeremy Barton from Colorado about his experience going from paint store manager of 17 years to becoming a painting business owner going on 10 years! 

Some of the topics they cover …

-Right-sizing your business

-Advice he would give his younger self

-Finding a mentor / getting help / getting connected

-Struggling with managing crews and staying organized 

Make sure to stay until the end where Mark talks about the few key metrics he uses to make sure he’s always staying profitable (and how to keep score every day!)

Find out more about the podcast and our masterminds / training modules

www.PaintForAmericaMastermind.com⁠

Find out more about Jeremy

https://barcospainting.com/

In this excerpt, Mark shares a few simple tips for recruiting crew leaders - things like signage on your trucks and poly bag signs in high traffic areas, especially around the big box stores! To find out more about the mastermind and for other resources visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this excerpt, Mark talks about some of the crew’s responsibilities on the job site - things like moving furniture and covering floors. This is a sample from a crew leader training module that you may be able to use to train your own crews. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

In this episode, Mark talks with Will Reyes of Battle Born Painting in Reno, NV

They talk about everything from finding clarity, branding / creating multiple separate companies, the journey from doing it all to trusting and delegating (and now Will doesn’t even own a computer!).

They also get into the mindset of giving back, finding mentors and the ability to take multiple vacations every year.

Plus they get into an unique perspective on making friends with your competition.

Find out more about Will here

https://www.battlebornpainting.com/

For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠