Do you link to Pay-per-lead sites (like Home Advisor, Yelp, ect) from your home page? A lot of painting contractors do... Listen to this training on pay-per-lead sites to find out why it so hurtful to your website's SEO!

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Find out what other owners have been able to discover at The Academy for Professional Painting Contractors' Painting Profits Summit!

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In this episode, Brandon talks with Rick Garlin (PPG Corporate National Accounts) about the causes of recent paint shortages, the prices of raw materials, and how painting contractors can adapt to meet the needs of their clients and their company. They also discuss when we might start seeing some sort of "return to normal" in the paint market.

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"Right now, painters are facing the toughest hiring market in memory. A combination of pent-up demand springing from loosened government restrictions and the government's lavish unemployment benefits for able-bodied people have led to an artificial labor shortage of epic proportions. Essentially, painting contractors are expected to complete 50% more work with 33-50% fewer painters. As a result, schedules are running behind and labor costs are rising." - Brandon Lewis

If you enjoy this content make sure to follow the Painters Acadmey podcast on your streaming platform of choice!

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"Hey, guys. Brandon Lewis here, about a mile high in the Smoky Mountains at a place called, coincidentally, the Mile High Campground. And I had a blast up here with my family for Father's Day weekend. We had three or four other families that came up, and just a lot of good fellowship, a lot of jokes told, a lot of food eaten, a lot of wine drank. And one of our members came up here, Trent Husky, and had a blast with him. The thing about Trent was when he started his painting business initially, he did something kind of unusual. He immediately sought out a business coach. And three and a half years later, the guy was just remarkably successful in a rural market where a lot of people fail. He's making lots of cash, lots of net profit to owner. And his business is growing. It's organized. He's really dug in and aggressively built business systems. And so one of the biggest reasons I came up here to camp this weekend really for the last four days is to get a different perspective. I mean, look out there. That is a remarkable perspective. To get to see that all weekend long while you're camping is wonderful. And sometimes in your business, all you need is a little bit of a different perspective. Take a break, have somebody else look at it from a different angle, and it can make a big difference. So, Trent, it was great seeing you up here, buddy. And if any of you just need a different perspective on your business, somebody else to take a look at it that's maybe looking at it from a different vantage point, I'd be happy to help. Hope you all have a great or had a great Father's Day weekend, depending on when you see this and when I send it out. Take care, guys. Bye-bye." - Brandon Lewis

If you enjoy this content make sure to follow the Painters Acadmey podcast on your streaming platform of choice!

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When there are fewer painters in the workforce in directly effects your cash flow in your painting business. Essentially you are buying labor at a wholesale rate, and selling it at a retail rate. You want to achieve a 50% gross profit on your jobs, and a 30% cash flow to owner in your painting business.

What to do:
1. Recruit, Recruit, Recruit - The Academy for Professional Painting Contractors has multiple resources to assist. Fixing your labor problem, and hiring the additional painters can pay for itself in one week. Diversify your strategy for recruiting painters.

2. Make Sure to Job Cost Every Job - You need to be making 50% on your jobs. Track paint cost, painting supplies cost, labor cost, etc.daily. Important to have daily crew meetings to discuss staying in or under budget. Incentives for performance. Build culture of accountability.

3. Improve Your Sales Process - Increasing closing rates means you have the ability to raise your price. This also help increase your transaction amounts.

4. Pricing of Materials - The Academy for Professional Painting Contractors has created a Painter's Purchasing Group with pre-negotiated pricing.

5. Reactivate Your Past Client List - Contact them in multiple ways within 30 days. This also helps build your referral business.

6. New Recommendation for this Labor Market: Screen Your Prospects for Estimates - Focus on Higher Quality, Higher Value Estimates, when you have limited capacity. Weed out lower closing lead sources.

If you enjoy this content make sure to follow the Painters Acadmey podcast on your streaming platform of choice!

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If you want to know how to best recruit and hire for your painting business, this training is for you! Brandon covers some of the critical concepts for recruiting and hiring, how to select the right market, how to time your recruiting and hiring efforts for maximum impact, and more!

Learn more at https://www.paintersacademy.com/

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Listen to Brandon give an overview and answer questions from folks who want to learn more about The Academy for Professional Painting Contractors and what we can do for you and your painting business!

Learn more at https://www.paintersacademy.com/

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People are constantly bombarded with notifications from friends, family, work, and brands all day everyday. Many of these people end up disabling some of these notifications from email to apps and social networks. If you want to reach customers in real time, sending a text message can be one of the most powerful forms of communication. However, to run a successful SMS campaign, it must be legal, structured, and provide traceable, useful leads. In this episode, you'll discover how to run a successful SMS marketing campaign as a painting contractor.

If you enjoy this content make sure to follow the Painters Acadmey podcast on your streaming platform of choice!

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Before you start making sales calls, you need to be prepared. A lack of preparation means a much higher chance of things not going according to plan when you make the call. For painting contractors, your portfolio is one of the most important marketing materials that you need to have ready. In this episode, you will learn how to create a powerful portfolio for your painting business to increase the chances of closing more sales call.

If you enjoy this content make sure to follow the Painters Acadmey podcast on your streaming platform of choice!

Learn more at https://www.paintersacademy.com/

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