Episode 73 is a bit of a departure from many of our conversations over the past two years. Chuck Forbes is our guest. He is Director of Brand Strategy at More Visibility. Back in 2000, my wife, Pamela, and I opened a durable medical supply company. Our primary market was mail order. We quickly realized there was a whole other world of online commerce available to us. We built a website and waited, and waited, and waited. The old adage, if you build it they will come (misquoted line spoken by Ray Kinsella, in the film Field of Dreams) didn't seem to be working out. Enter More Visibility. We learned about "optimizing the website design," we heard about SEO (Search Engine Optimization), designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to a website. It was a whole new world for us but we quickly realized our tiny company could compete with the much bigger and better capitalized companies in our space of commerce. Chuck is a home grown talent, having graduated from the College of Arts & Letters at FAU. If you have ever contemplated creating an online presence, this conversation is worth a listen!