Share Panel Discussion „Sailing into 2026 – The Year of Impact”

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February 25, 2026

Panel Discussion „Sailing into 2026 – The Year of Impact”

59 minutes

Four Mercuri Sales Experts discuss the results of the European survey.

Uncertainty is the norm. Execution is the edge.

In this special episode, four of our Sales Excellence experts from across Europe unpack what 300 European sales leaders really think about 2026.

What you will hear:

• Why 69% missed target and why that’s not the real story.

• Why optimism isn’t the point. Execution is.

• How decision cycles are getting 2.3x longer (and what that means for you).

• Why sales leadership is now the ultimate competitive advantage.

• Where companies are really investing: market share, value selling.

This is not about forecasts. It’s about impact.

If 2026 is unpredictable, the question is not “What will happen?”

It’s: “How prepared is your crew?”

The data is European. The execution is local.

Want to translate the insights into action in your market?

Get in touch with Alexander Wolter at linkedin.com/in/alexanderwolter.

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By Mercuri International Deutschland