Paradigm Playbook

Today we’re discussing Pitfalls:  Avoid and Recover.

Our inspiration comes from Getting Out of Trouble And Staying Out by Bill W. Sorenson.

Sorenson says - Managing a business is like jumping on a trampoline.  It’s exciting, invigorating, and satisfying.  It’s great fun and a great way to show off.  And trampolines are like business.  They can help you look good, and achieve great things.  They can also help you wipe yourself out!   

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In this episode, we discuss:  Growing a business and the challenges that come with it.

Inspired by the book:  Second Stage Entrepreneurship –Ten Proven Strategies for Driving Aggressive Growth by Daniel J Weinfurter.

Weinfurter says:  Neither sheer smarts nor intuition are sufficient for any enterprise to move from starting a business to growing it into a significant enterprise.

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In this episode, we’re discussing Setting the Game Plan.

Inspired by the book Setting Up Shop, The Dos and Don’ts of Starting a Small Business by Randy  Baca Smith.  
Today we will concentrate on Assembling the Team.

“Everyone wants to win, but not everyone is willing to prepare to win."
Bobby  Knight

Those of us that have spent any time either participating or coaching 
in sports can make the undeniable case for preparation.   Skills and drills are all 
important, but the defining factor is how the assets are orchestrated.   The 
complication of the time demands requires us to organize our plan before the 
opening bell.  

As it says in the title, the book hits on the dos and don’ts of starting a business.

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In this episode, we discuss: Change, Good or Bad, but Inevitable.

Inspired by the book:  Who Moved  My Cheese, An A-Mazing  Way to Deal with Change in Your Work and in Your Life by Spencer Johnson.  

Johnson says:  What you are afraid of is never as bad as what you imagine.  The fear you let build up in your mind is worse than the situation that actually exists.

Written in the form of a parable, this book has become a staple in the corporate world of change.  When changes are announced,  the usual reaction is fear.  We anticipate the unknown as being bad.  This book has many simple lessons taught in a fun way.  

One of the really fun aspects is the messages that are written on the walls of the maze.  The messages are literally the handwriting on the wall.

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Today we discuss:  Laws of Marketing –Violate Them at Your Own Risk.

Our inspiration comes from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

It does not matter how artistic your ads are, how clever your slogans are, how much money you spend, or the volume of your marketing.  If you violate the simple rules of marketing your campaign will fail.  This book is both simplistic and profound.  It makes sense that before entering any endeavor,  whether it a game, a sport, or a business, to study the rules (Laws).

There are laws of nature, and laws of growth, so why shouldn’t there be laws of marketing.

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Today we discuss:  When everyone else Zigs, Zag!

Our inspiration comes from Zag, The #1 Strategy of High-Performance Brands, a Whiteboard Overview by Marty Neumeier.

When focus is paired with differentiation, supported by a trend, and surrounded by compelling communication, you have the basic ingredients of a ZAG.

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Today we’re discussing the necessity of a marketing plan.  To build a successful business you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.

Our inspiration comes from The 1-Page Marketing Plan:  Get New Customers, Make More Money, And Stand Out From the Crowd by Alan Dib

Dib says... One of the major mistakes made by most small business owners.  They go from working for an idiot boss to becoming an idiot boss!

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Today we’re discussing the "Don’t Miss the Point". 

Our inspiration comes from The Entrepreneur Roller Coaster by Darren Hardy

Hardy says... If you’re going to get better, you have to push yourself. If you push yourself, you’re going to fall. If you’re not falling, you’re not pushing. Falling is part of getting better.

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In this episode, we discuss leadership styles and characteristics.

Our inspiration comes from BE 2.0 Beyond Entrepreneurship, Turning Your Business into an Enduring Great Company by Jim Collins and Bill Lazier.

This hits on many principles of great companies such as vision, leadership,  strategy,  innovation, and tactical excellence, but today we want to focus on leadership style.

“The key to a leader’s impact is sincerity.  Before he can inspire with emotion, he must be swayed by it himself.  Before he can move their tears his own must flow.  To convince them he must himself believe.” - WINSTON CHURCHILL

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In this episode, we discuss culture, teamwork, and leadership by addressing the challenges that many companies face in aligning their team.

Our inspiration comes from The Five Dysfunctions of a Team, a Leadership Fable by Patrick Lencioni.

Lencioni says... Remember teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.

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