Please join us in a one-hour Zoom presentation:
“Paris Goods: Luxury Retailing and the Emergence of les Grands Magasins”
with Roger Mummert and the Alliance Française
April 9 at 4pm EDT
Register:
https://www.afusa.org/community/event-rsvp/?event_id=91
Explore luxury retailing in Paris beginning with Medieval times, when travelers sought les articles de Paris, the superior goods produced there by guild artisans.
We look at the emergence of new retailing venues: the Arcades, Novelty Stores and les Grands Magasins of Bon Marché, Galleries Lafayette, and Printemps.
In this history in luxury retailing, merchandising and branding, the ultimate brand may be Paris itself.
This podcast was created by Roger Mummert for www.theparisproject.net.