What Goes Into a Funnel That Converts (Funnel Hygiene 101)

Welcome to Part 2 of our Funnel Series! In the last episode, we walked you through your first funnel: the welcome sequence. Today, we're expanding on that foundation with something every entrepreneur needs but few talk about: funnel hygiene.

Funnels are more than a string of emails—they're sales systems that either confuse your audience or convert them. In this episode, Vickie Dickson walks you through how to apply good funnel hygiene to every sequence you build, so you can stop throwing spaghetti at the wall and start building consistent sales from aligned offers.

You’ll learn how to:

• Build a 5–7 email funnel that sells with clarity
• Avoid common funnel mistakes like over-explaining or offering too many things
• Create belief-shifting content that moves your people closer to buying
• Structure your funnel to match your offer and your energy
• Use subject lines, story, and testimonials to drive connection and conversion

Plus: Vickie shares tactical tips for timing, segmentation, and why one clear goal is always better than three half-baked ones.

This episode is especially powerful for Human Design practitioners, coaches, and soul-led entrepreneurs who are using Bodygraph.com to build report-based offers, readings, or memberships.

Mentioned in This Episode:

• Business Mastery Hub: Find the full "Funnels That Convert" video training + workbook inside your Bodygraph.com dashboard
• Start your 21-day free trial of Bodygraph.com