In this episode of his "The Trial Lawyer's Handbook" podcast series, litigation attorney Dan Small reflects on essential principles for trial lawyers, emphasizing the importance of clarity and organization in presenting cases. He advises that storytelling should follow a chronological order to ensure jurors understand the case, as seen in examples from actual trials where ineffective presentations confused jurors. Mr. Small underscores that while winning is important, lawyers must uphold their ethical duties and convey evidence effectively. In closing, he encourages lawyers to embrace discipline and common sense as vital to success while expressing gratitude for the U.S. justice system and the important role of trial lawyers.