This brief overview provides general basics to successfully positioning and selling ServiceNow.

In this final installment, Tracy O'Brien explains some recent updates to SNUG sponsorship tiering and a complete overview of the funding requirements.

Tracy O'Brien returns to talk about her expert tips on making the most out of a SNUG Sponsorship event before, during and after.

Tracy O’Brien, Sr. Marketing Program Manager for ServiceNow User Groups, shares her helpful tips on sponsoring a SNUG, the process, benefits to you, and how to get started.  Visit the Partner Portal for more information: https://partnerportal.service-now.com/portalapp/marketing.do

Lisa Latour, Community Engagement and Marketing Manager, talks about the ServiceNow Community –what it is, why you should participate, and how to become an Expert.

Martin Barclay, Director of Product Marketing for the App Store and Kevin Brooks, Director of Global ISV Partner Success join us to talk about App Store Optimization - how to create a Store presence that converts.

Wally Marx, Solution Consulting Sr. Manager and manager of the ServiceNow Demo Center joins us to talk about the rollout of the new Demo Center portal.

Demo Center

Stuart Brydson, Director of Services Partner Excellence in the new Product Line Alliances and Development Group, offers advice on how to be a successful ServiceNow Services partner. Stuart talks about specializing, certifications, how to reduce training costs, and why you should implement a Program Office. Listen Now!

Katie Hamaker, Partner Development Manager for CSM, explains in what instances you should not demo CSM and the potential risks of doing so. She also shares a checklist of to-dos before you do conduct a demonstration, and how to prepare for it.

Asif Husain from the Security Enablement team at ServiceNow shares the new Platform Security resources available to partners, explains how to use them, and when to introduce the "trust at scale" conversation into your sales process. 

https://partnerportal.service-now.com/kb_view.do?sysparm_article=KB0011642