According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential.  

Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools. 

In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data & Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns. 

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Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad? 

Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time.

Tune in to better understand how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this. 

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Undone Short Film 

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Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where both customers and companies can thrive together. 

Today, on Partner’s in Possibility we’re joined by Katie Jensen, the Group Creative Director at Mekanism, and Lauren Redfern the Executive Director at Hormonally. 

Hormonally.org describes itself as a trusted health ally for women, delivering vital resources that help women make informed decisions about their bodies. Together we’re going to explore how Hormonally is supporting women and their healthcare while getting brands more involved in the future of their female customers. 

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Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to brand for restaurants, hotels, experiences, and so much more. 

Today on Partners in Possibility, we’re sitting down with the Vice President of Global Marketing for TripAdvisor Matt Dacey, and Erin Georgieff, Managing Partner at Citizen Relations. 
Together we will better understand how Tripadvisor became the number-one travel advice website in the world, how their Travelers Choice award became the gold standard in ratings for destinations, and what is now possible with their AI trip builder. 

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AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI. 

Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns. 

In this episode, Brett is joined by Oliver von Wersch, a Partner at Statista, and Crystalyn Stuart-Loayza, the Chief Digital Officer at Citizen Relations & Mekanism. They’re talking about a comprehensive survey of 200 CMOs on the future of data, marketing, and AI. 

If you’re thinking about how to integrate AI into your marketing processes, and how AI will shape the Marketing Departments of the Future, you won’t want to miss this discussion on how to prepare for this shift. 

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Are You Ready For Marketing And AI Report

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What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to bring you Avi Goldfarb, a distinguished AI expert with unparalleled insights.

Brett and Avi delve into the realm of AI and prediction technology and how they shape the landscape of marketing. Tune in to uncover the essential role of human judgment in effectively harnessing this transformative technology. Additionally, we've got something special in store - an exclusive preview of our groundbreaking innovation, AIOS. This intelligent All-in-One System for Marketing is poised to unlock boundless potential in the consumer journey.

The AI revolution is here—subscribe to Partners in Possibility on all podcast platforms to stay ahead of the AI curve!

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Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb!

We're at a crucial phase in AI's development, and Avi takes us through it in a special two part series. Avi and Brett discuss what we’ve witnessed in terms of the potential of AI, but we haven’t yet seen its widespread adoption and effects. Learn about Canada's leadership in AI, the privacy vs. innovation trade-offs, and what it means to live in 'The Between Times.

Tune in now to be ahead of the AI curve! Partners In Possibility, where innovation meets marketing excellence. Listen and subscribe wherever you get your podcasts and stay at the forefront of AI's impact!

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Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring brand impact. Plus, get an exclusive sneak peek into Plus Company's game-changing innovation - AIOS, the intelligent all-in-one system for marketing.

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Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season 1 Spotlight on our best and brightest moments from our episodes so far. Stay tuned for upcoming episodes that promise more of Partners in Possibilities' insightful content!

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One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.
To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back.

Launched in 2016, SickKids’ VS brand had the ambitious target of raising $1.5 billion – making it the largest fundraiser in Canadian health care history. By March of 2023, that $1.5-billion target had been met.

The campaign was a big risk with the bold ‘VS’ concept, and there was a media ‘backlash’, but that drew more supporters out of the woodwork.
The risk paid off, and the VS brand strategy became an instantly recognisable hit, with celebrities taking part (Cold Play’s ‘Fix You’ was donated for 30-second spots), and people got VS tattoos.
In this episode, we take a look back at where it all began. The idea, the origin story, the objective and the risk.

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