Partners In Possibility

By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.

Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.

We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.

Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1

Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/

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This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.

Welcome to Part 2 of exploration of the role of AI in marketing on Partners in Possibility featuring special guests Jeff McDonald and Jason Harris.

Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.

Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com.

We’ll discuss how Chat GPT has democratized AI and become an accessible AI tool that anyone can use. The ease of use also lends itself to being able to work more efficiently individually and across teams. Speaking of teams-we also explore which department AI tools are destined to be a part of.
Learn more about Mekanism: https://mekanism.com/
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/
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Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!

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This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.

In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Brett Marshond! speaks with Jeff McDonald and Jason Harris.

Helping us dive into and explore the new role of AI in marketing, are two guests: Jason Harris and Jeff MacDonald.

Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.

Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com.

We'll discuss why AI is such a big thing right now, and how Chat GPT made generative AI something anyone can use. We'll talk about how marketers should be using AI to work not only faster, but smarter. And we'll discuss whether or not AI is coming for your job.

Learn more about Mekanism: https://mekanism.com/

Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/

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Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.

In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.

We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.

Check Out The Cheetle in Cheadle:

- Sizzle reel: https://youtu.be/_aTOhzld1V0

- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust

-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs

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This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li.

Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered breakthroughs.

Qin is the VP of Design at fuseproject, a design and innovation firm that brings “firsts” and category leading products to market. She and her team have delivered products for startups and major brands alike including Herman Miller, Jawbone, and Coca-Cola.

Together, Dor and Qin and their respective teams collaborated to build Elli Q, the first AI robot specifically designed to enrich the lives of elderly adults living alone.

In this episode, we discuss the development strategy behind the AI and machine learning aspects of Elli Q and how they settled on its physical design.

Plus, we'll talk about the unique challenges they faced bringing ElliQ to market and making it attractive and accessible to elderly adults.

Find out more:
ElliQ Demo
https://youtu.be/1gQJ6zc11N4

ElliQ
https://elliq.com/

Intuition Robotics
https://www.intuitionrobotics.com/

fuseproject
https://fuseproject.com/

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In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance.

He has inspired several companies and teams through his live speaking engagements and has successfully scaled companies and startups through change management and integrating DEI initiatives and policies.

Learn more about Frans Johansson:
https://www.fransjohansson.com

See The Medici Group’s work in action:
https://www.themedicigroup.com

Via Renaissance:
https://www.viarenaissance.io

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In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.

We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.

Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!

https://www.quakeroats.com

Learn more about Mekanism
https://mekanism.com

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