This week on Partnerships for Profit, we’re joined by Chris Massaro, CEO, and Shea Litchy, COO of TSEG, the leadership duo behind one of the fastest-growing legal marketing companies. Together, they break down how operational excellence, innovation, and referral-driven strategies fuel scalable firm growth.

Public relations consultant Keren Speck—aka the Chief Attention Seeker—joins Partnerships for Profit to break down how founders and experts can turn credibility into attention that drives revenue. We’ll talk modern PR, “big-agency” strategies for growing businesses, and why press coverage is becoming a secret weapon for AI search.

We’re sitting down with Nick Cohen, COO at Matador Solutions and a licensed California attorney, to talk about what really drives online case acquisition and sustainable law firm growth. From building on WordPress at 12 to guiding strategy for 150+ firms nationwide, Nick shares the best practices that separate firms that scale from firms that stall.

Josh Schmerling—Chief Strategy Officer & Co-Founder of LawPro.ai and Partner at Zirkin & Schmerling—joins Partnerships for Profit to break down how top PI firms scale smarter, increase case value, and use AI to compress case review from hours to minutes. Expect tactical insights on operational excellence, trial strategy, and the future of law firm profitability.

On the next episode of Partnerships for Profit, we’re joined by Bettina Altizer—founder and President of Altizer Law, P.C., world champion powerlifter, and high-performance trial lawyer. We’ll dive into how she blends personal injury advocacy, human optimization, and advanced communication techniques to help lawyers become more composed, confident, and influential in the courtroom.

On the next episode of Partnerships for Profit, we’re joined by Jesse Kaplan, Founder of Jaz Entertainment, a multigenerational Hollywood-rooted AV company building cutting-edge studios, live event systems, and virtual production environments. We’ll dive into how he blends old-school cinematic standards with modern broadcast technology to help businesses create reliable, cinematic-quality content and hybrid experiences.

We’re excited to welcome Amanda Hynds, National Account Executive at Lexitas Legal, with over 20 years in litigation and mass torts. She specializes in bridging the gap between legal, medical, and operational workflows—helping firms scale smarter and win more efficiently.

Today on Partnerships for Profit, we’re joined by Sean Patton — Executive Coach with Novus Global, keynote speaker, author, and former U.S. Army Special Forces Commander. Sean is known for helping leaders unlock discipline, meta-performance, and the highest version of themselves.

On the next episode of Partnerships for Profit, we’re joined by Jonathan Hawkins, Founder of Law Firm GC and host of the Founding Partner Podcast. He’s the “business lawyer for lawyers,” helping firms navigate partnerships, breakups, risk, ethics, and everything that can make—or break—a law firm behind the scenes.

This week on Partnerships for Profit, we’re joined by Gregory Klein-Hertzel, Founder and CEO of ConnectivTech—a company revolutionizing how businesses find and implement the right technology solutions. Greg shares how his “people-first” approach to tech partnerships helps companies grow smarter and faster.