Passport

Interview with Ajay Date from Tourism Portland about Destination Marketing.

Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content.

Ajay has more than 20 years of experience in brand marketing, digital media, creative direction, film and event production. He came to Travel Portland from the advertising world, where he spent many years in brand marketing roles with brands such as adidas.

When he’s not telling the world about Portland, Ajay spends his time with his wife eating & drinking his way through Portland’s stellar food scene, being frustrated with the Portland Trail Blazers, or trying to keep up with their four kids.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #023: Destination Marketing appeared first on FIR Podcast Network.

Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor.

Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in editorial for more than 10 years, most recently as managing editor of a national book review. Trisha is a huge fan of train travel, trying new recipes, using a bicycle for transportation and attempting foreign languages.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #022: Online Travel Editor appeared first on FIR Podcast Network.

Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.

Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.

He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #021: Analytics appeared first on FIR Podcast Network.

Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.

As the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. Jeannine, her photographer husband Brad, and their two Siberian Huskies live south of Denver.

Fun fact: Jeannine was the big winner on an episode of “Wheel of Fortune.”

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #020: Affiliate Marketing appeared first on FIR Podcast Network.

Interview with Ben Guttmann from Digital Natives Group about how to create a mobile app for today’s mobile consumer.

Ben Guttmann is co-founder and partner at Digital Natives Group, an award-winning, NYC-based digital marketing agency. Digital Natives’ works include a diverse and celebrated portfolio of projects for major brands including I Love NY, the NFL, Comcast NBCUniversal, the Empire State Building, Hachette Book Group, and others. Ben is an active member of New York’s business, technology, and civic community including roles on the boards of the LIC Partnership, Queens Community Board 2, and ExpandED Schools. Ben graduated from Baruch College, where he now also teaches digital marketing as an adjunct professor.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #019: Mobile Apps appeared first on FIR Podcast Network.

Interview with Ciaran Blumenfeld from Hashtracking about how to and how not to use hashtags to promote your business in social media.

Ciaran Blumenfeld is a creative entrepreneur & social spirit guide. She is the CEO & founder of Hashtracking.com, a social media analytics service that offers insight into hashtags on Twitter and Instagram. She’s also the publisher of the popular family lifestyle blog Momfluential.net. She has been named as one of the “15 Most Powerful Moms in Social Media” by Working Mother Magazine and has been featured in Forbes, The New York Times and Fast Company.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #018: Hashtags appeared first on FIR Podcast Network.

Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business.

With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #017: Instagram appeared first on FIR Podcast Network.

Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers.

Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents and blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. From trekking through the Amazon Rainforest to hot air ballooning over the deserts of Israel and everything in between, Cory shows that anything is possible with enough determination. Since starting his blog in 2013, he has gained more than 50,000 followers across social media, won the 2017 Lowell Thomas Award for Best Travel Blog, and been featured in the Los Angeles Times, Travel Channel, Lonely Planet, and more. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #016: Welcoming Disabled Travelers appeared first on FIR Podcast Network.