Passport

Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors.

Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and less of it, Spud has been a tireless and outspoken advocate for great travel storytelling that entertains, inspires and transports readers.

Spud has earned 11 Lowell Thomas Awards from the Society of American Travel Writers Foundation.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #005: Newspaper Travel Editor appeared first on FIR Podcast Network.

Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines.

Sarah Elbert is the executive editor of Delta Sky magazine, the most-read in-flight magazine in the world, with 5.8 million monthly readers. She assigns and edits feature stories on travel destinations, compelling businesspeople, trends and is responsible for the magazine’s overall editorial quality.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #004: Airline Magazines appeared first on FIR Podcast Network.

Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.

TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company – working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market.

Michael has worked in the travel and media industry since 2001. During this time he has worked as a travel journalist, editor and publisher (Backpacker, Abroad & Irish Business Traveller magazines).

He has worked in television and radio as a presenter and travel expert and he sits on the International Advisory Committee for the French Tourist Board.

Michael is a regular speaker at travel and media conferences – Travel Centres, DMX, Worldchoice, TBEX. 2015 Michael was the keynote speaker at TBEX Costa Brava.

Google Analytics graph mentioned in the episode

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

The post Passport Travel Marketing & PR #003: Content Marketing appeared first on FIR Podcast Network.

This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.

Allison currently leads the public relations strategy for the hotels of the Americas. Focused on supporting continent business objectives, elevating the Marriott International portfolio of 30 hotel brands, driving destination messaging to drive interest to 35 countries and 4,700 hotels. Oversees consumer public relations that promotes retail promotions and strategies in addition to loyalty programs, digital, technology and marketing innovation, buzz marketing partnerships and original content that drives consumer opinion. Responsible for successful development and execution of strategic consumer public relations from Canada, down through North America, the Caribbean and South America.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com

The post Passport Travel Marketing & PR #002: Hotel PR Today appeared first on FIR Podcast Network.

This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.

Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social media manager, strategist, and marketer, in both English and Spanish through his brand Marginal Boundaries.

Tim has been traveling since 1999 and traveling full-time as a location independent digital nomad since 2008. He has lived in Bulgaria, Colombia, Mexico and the United States.

We talk about the difference between just getting an intern to handle your social media and actually creating an intentional and appropriate social media strategy. In the travel space, selling something like a 2 week long cycling tour is very different from selling a t-shirt. Travel does not tend to be an impulse buy and this has to inform your social media strategy.

The post Passport Travel Marketing & PR #001: Social Media Marketing appeared first on FIR Podcast Network.