Navigating Big Business in Small Town America with Pathfinder AccountingIn this episode of 'Small Town Big Business,' hosts Jennifer Olson and Russell Williams are joined by Brendan Morgan of Pathfinder Accounting and Tax. Brendan shares insights into his specialized CPA firm that focuses on client accounting services, advanced bookkeeping, tax planning, and accounting consultancy. He discusses his journey from New York to Southern Illinois, the evolving landscape of remote work, and his passion for integrating technology into accounting practices. Brendan also explores his community involvement through the Southern Illinois Community Foundation and the Boys and Girls Club, highlighting the importance of local engagement. Additionally, the episode covers practical advice for small business owners on managing bookkeeping, automating administrative tasks, and transitioning accounting services efficiently.00:00 Welcome to Small Town Big Business00:11 Meet the Hosts: Jennifer Olson and Russell Williams00:59 Introducing Brendan Morgan from Pathfinder Accounting and Tax01:10 Pathfinder Accounting and Tax: Services and Specializations02:42 From New York to Southern Illinois: Brendan's Journey03:46 Starting a Business in Marion: Challenges and Opportunities05:52 Clientele and Services: Who Benefits from Pathfinder09:20 Community Involvement and Networking13:19 Automation and Efficiency in Business21:51 Upskilling and Workshops22:33 Bookkeeping Essentials for Small Businesses26:17 Outsourced CFO Services28:52 Community Involvement and Nonprofit Work34:37 Transitioning Bookkeeping Services36:56 The Future of CPA Profession40:20 Finding and Contacting the Business41:21 Conclusion and AcknowledgementsRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.pathfinderaccounting.co/