Every job has its mundane, tedious, but very necessary tasks. We’re often eager to find ways to automate these processes but equally fear that these technologies may just replace us. OpenBots is on a mission to change that opinion. To show you that automation enables and empowers people to focus on high-value tasks. OpenBots is an enterprise intelligent automation platform used to build and manage digital bots, connect systems, extract and manipulate data, and alleviate repetitive manual tasks. All without the need for a bot license. The Director of Media Relations, Jason Dzamba dives into the challenges of breaking into a competitive market. Jason gives us tips and insights for driving awareness and building credibility in a market that requires education. Through consistent and valuable content they have been able to scale faster, drive opportunities, and establish trust.

With multiple decision makers, endless access to information and resources, and multiple digital channels, it’s no surprise that buying journeys are non-linear, dynamic, and sometimes more of a pilgrimage. Marketing Director at Credentially, speaker, and author, Dr. Jaimin Shukla, joins us on the podcast today. He dives into Credentially’s mission to transform and innovate healthcare through its platform. A platform that handles credentialing, onboarding, and compliance. It’s the tool that turns paper into data, automates evidence, and tracks and trains staff. With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas. Through educational, thought-leadership content coupled with a streamlined buying journey and personalized user experience; the team works hard to shorten and streamline the path to purchase.

In 2022 there were 290.8 million registered cars in the USA alone. How do we find all these cars? Make smart purchases? And find trustworthy dealers. We need the automotive industry coupled with custom creative and proven marketing strategies. DOM360 is an award-winning full-service digital agency that specializes in the automotive industry. Eryka Long is the Marketing and Social Media Manager at DOM360. She joined us to dive into the industry they serve. As a digital agency, it is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts and strategies. With a focus on website optimization and user experience, Eryka helps us understand the importance of brand compliance and frictionless buying journeys.

There’s no doubt that content creation is a critical element of marketing campaigns. From articles to ebooks to videos to social media; content can capture your audience's attention and guide them along each stage of the buying journey. But that content can’t play its role if it isn’t seen. We were eager to chat with the Content Distribution and Outreach Manager at MASV, Anna Mroczkowski. Anna dives into the industry they serve best and the clear need for a solution like MASV. MASV’s file-sharing tools are built on the core principles of speed, simplicity, and safety. Creative professionals trust them to deliver large copyrighted files, and developers love to integrate MASV into their custom workflows. Anna gives us insight into her role and the importance of content distribution in serving the buying journey. Our online consumers go through various touch points within the buying journey stages and it’s critical that there is relevant content to support and guide them.

Employees are shifting their values. They no longer solely place value on compensation but demand fulfillment, recognition, inclusion, and even fun. Helping businesses design a strong employee experience is Sorwe; a gamified Employee Experience App that HR teams and employees love. Nilanjay Ghura, Growth Marketing Manager, highlights that Sorwe is for every team. No matter the size, or industry, they simply want to help create happier, engaged teams for resilient companies. So when it comes to reaching this audience and growing the company Nilanjay prioritizes a value-based buying journey; focusing on helping rather than selling. Always improving and optimizing content while keeping CTAs simple and relevant, Sorwe has created a frictionless and value-based path to conversion.

‘Information technology and the ability to connect and communicate play a fundamental role in our society’, says our guest today, Chan Yu Kuo. Chan Yu is the Global Marketing & Account Manager at EdgeNext, a unified global edge cloud platform. They help clients accelerate websites, applications, media content, and large file downloads to ensure they’re delivering a seamless and secure user experience. Ensuring their clients optimize user experiences we were eager to learn how Chan Yu and the team support their own buying journey. Chan Yu discusses the importance of responsive and personalized content that creates a frictionless and informative buying journey is key to their website user experience. As the global marketing and account manager, Chan Yu also dives into their omnichannel marketing efforts and the role reviews and e-word of mouth play in a buyer’s decision.

We’re always trying to connect with our customers. And the digital, independent world of the internet can make that challenging sometimes. How do we retain engagement, encourage customer conversations, and build relationships? CataBoom has combined the need for connection and the explosive world of gaming to create a platform that automates the ability to create responsive game mechanics in minutes that can be deployed on any web-enabled device across any customer or employee touchpoint. The Head of Commercialization, Wally Schlaegel dives into CataBoom’s inception, its wide reach, and acquisition channels. Yes, they certainly practice what they preach; driving growth and conversions through interactive gamification. Wally is eager to ensure that their website is more of an interactive experience than a content library.

You know those bookmarks dominating the header of your Google homepage? Those essential links you just can’t live without and visit every day. But it can get out of hand, unorganized, and inefficient. GoLinks improves productivity by helping teams find and share information fast with memorable short links called go/links. Head of Marketing, Brandon Most, dives into GoLinks mission to empower productivity, efficiency, and collaboration. Serving enterprises and individuals makes Brandon’s job both challenging and interesting. Product experience and interaction are crucial elements in their buying journey. So Brandon and the team prioritize frictionless conversion goals that suit any buying journey stage. From educational content to on-demand demos to free trials to sales calls; user experience, engagement, and product-led growth come first.

How many online deliveries did you make this holiday season? I can imagine it was quite a lot? And were those deliveries linked to one brand only? Or did you receive emails from Doordash or UPS or FedEx? Creating a single, end-to-end brand experience can be critical to success and customer satisfaction. So Delivery Solutions ensures you create an end-to-end brand experience by providing retailers with out-of-the-box solutions to power Same-Day Delivery, Curbside, In-Store Pickup, Shipping, and Post Purchase experiences. Senior Director of Corporate Marketing and Brand, Nourhan Beyrouti, helps us understand who they serve best and the seamless integration they provide. Selling a high-ticket product requires open communication, face-to-face relationships, and personalized and catered content. Listen in to learn more about brand experience, bespoke content, and post-purchase experience.

Generating revenue means receiving income from the sale of your products or services. It’s business critical and the payment process should be streamlined and frictionless. With Tilled’s suite of powerful financial tools and industry-leading revenue-sharing programs, they power the financial backend of the next generation of marketplaces, SAAS companies, and integrated software vendors. You can focus on your product, while Tilled focuses on your payments. Founder, Caleb Avery dives into who Tilled serves best and what it takes to break into an established market. By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow. Caleb gives us insight into leveraging LinkedIn as a key acquisition channel and driving inbound strategy.