Between 80 and 90% of consumer goods are transported through shipping containers. Although we don’t see the process every day; a lot of what we use and do relies on shipping containers. But what happens after their life of providing for us? The world has seen a considerable rise in container repurposing. Whether for homes, storage, shops, and even sanctuaries; containers are finding new purposes every day. Boxhub is making that possible with its leading online platform for shipping containers. They make it easy, transparent, and cost-effective to buy containers and get them delivered. The Head of Marketing, Hannah Swinkin helps us understand all the possible use cases and the unique environment of marketing she finds herself in. Boxhub’s referral network plays a critical role in Hannah’s marketing efforts as they rightly pride themselves in social proof and reviews. Beyond this Hannah looks forward to developing more value-driven content that serves buyers throughout the buying journey, while acknowledging that not every buyer will be drawn to the same CTAs and messaging.

When you think of healthcare it’s easy to think of surgery, medication, and procedures, but we forget about conservative care, aftercare, preventative care, or even natural care. Breakthrough partners with private practices to increase patient demand for natural, conservative care. The Head of Marketing, Tyson Wigfall helps us understand how Breakthrough helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their marketing through their 3 core products. In this typically less tech-savvy audience we were eager to learn how Tyson and the team think about growth and marketing in this industry. Content is critical in educating their audience, generating demand, and capturing leads. Through podcasts, webinars, and a mix of channels the team is successfully able to reach and build their own audience even with the cookieless future looming.

Online buyers have access to so much information with questions to be answered and trust to be earned. They can be quickly overwhelmed with choices. So allowing visitors to have an interactive experience with the product can satisfy their needs and offer reassurance during their buying process. A demo on demand is one key strategy for the Head of Marketing, Lucy Brook, at Applicaa. Applicaa is transforming school applications with its powerful cloud-based CRM; reducing workload and eliminating pressures that come with onboarding and admissions. Lucy dives deeper into the pain points they serve and how communicating this through the website messaging is critical to generating inbound leads. Through demos and webinars, Applicaa quickly addresses the problems and pain points this industry faces in interactive and personable ways; successfully generating inbound leads.

Consumers don’t just want personalization, they demand it. Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes. Director of Marketing at Granify, Chantelle Campbell, explains the importance of creating the same experience a shopper has in-store in an eCommerce store too. By harnessing the power of real-time big data and machine learning, Granify automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their minds. Chantelle dives into their own awareness-building efforts and the critical stage of getting the word out. Through networking, paid campaigns, social media, and website optimization the team is working hard to change the eCommerce experience.

Websites are more than just informational resources but also powerful marketing tools. KMJ helps businesses bring those websites to life. KMJ Web Design is an interactive firm that specializes in website design and development, web, and mobile application development and internet marketing. The Director of Strategic Marketing, Franisha Hayes, and Marketing Assistant, Vannesa Bratton join us today. They dive into the varying industries and personas they serve and their acquisition efforts. They help others connect to communities and we were eager to learn how they practice what they preach through their own website design and content. Franisha and Vanessa look to increase website engagement by highlighting their community involvement and giving their audience an insight into the people behind KMJ, through storytelling.

Consumers are speaking directly to sales less and less these days. They want quick, simple, and unconflicted discovery journeys where they can research and decide independently. So we have to provide and optimize these buying journeys. The Head of Marketing at Resolve, Alice Ko, is sure to do that. Resolve is an embedded B2B payments platform that fuels growth for B2B businesses by streamlining net terms invoicing and payments. Alice discusses their inbound-driven marketing efforts and their website's importance in this. As technology is still emerging within the industries they serve Alice works to blend the power of tools and user testing to understand what serves their customers best.

With the impending demise of third-party cookies a lot of us are trying to focus on building authentic relationships with our customers; to get back to serving our users best. A great way to do this is through community growth. So we were eager to welcome Community Growth Manager, Yassir Semlali at Orka Works. The Orka group is on a mission to improve the way the world works. Orka Works is a 2-sided marketplace where workers can find and apply for jobs, get background checks done, and get paid - all in one app. Yassir dives into acquisition efforts through high-intent channels and what it takes to drive community growth regionally to develop authentic relationships through storytelling and face-to-face time.

Quality talent sets the foundation for any successful business. Employees that are driven and excited to be a part of a team while holding the right skills to execute company goals are something all businesses are on the hunt for. So Glider AI’s talent quality platform helps businesses engage, assess, interview, and upskill quality talent with confidence at scale. The VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience.  Joseph and the teamwork to strike the balance between creative and practical messaging that is driven by data and value. Always on the hunt to increase conversions, Joseph and the team are focused on value exchange through value-based content, communication, and messaging.

Storytelling is a powerful tool for any brand. It’s even more important when you’re giving business-critical presentations. To stand out from the competition and drive growth. Helping some of the biggest sports brands dominate the competition with dynamic presentations is DigiDeck by SportsDigita. Brand Manager Krista Jo Boyum joins us to dive into SportsDigita’s inception and the need for its platform in the industry. Helping others stand out from the crowd made us interested to see how Krist and the team practice what they preach. Elevated user experiences on their website powered by valuable content and always-on communication encourage online conversations. Not to mention their incredible reputation and impressive product user experience creating customer advocates that spread the word. Listen in to learn more about how this innovative solution can also support your brand and its storytelling in critical moments.

If you take your customer service seriously, and we certainly hope you all do, you’ll be excited to learn about babelforce. babelforce’s no-code platform built for contact centers makes it simple to create and evolve any customer service process. Head of Marketing, content creator, and copywriter, Jack Barton joins us to dive deeper into this intuitive product and how they serve its customers best. With a novel solution education sets the foundation of any content strategy and babelforce is no different. Jack gives us insight into their content-led approach and the importance of educating prospects before they reach sales. Through videos, ungated downloadable content, and blogs, the team has created a seamless, effective, and growth-focused content strategy. Jack takes it further by providing our listeners with tips and experiences from leading a team, creating repeatability, and executing A/B testing.