A prospect or customer will always remember an exceptional user experience. Over pricing pages, fancy jargon, and messaging a consumer will remember you for the experience you provide. Our guest today reminds us that copywriting and messaging can never explain or hide a bad experience and that this should always be a priority in any marketing campaign. Austin Hille, Marketing Manager at Carmigo, dives into their successful growth strategies and what it takes to execute conversions in their industry. Carmigo is an online marketplace connecting individual sellers with a network of buyers all over the country; making it the easiest way to sell your car.

The supply chain is the connective tissue to a 100 trillion dollar global market, and yet it has lacked powerful technology that truly improves transparency and profitability while reducing risk and inefficiencies. Requi’s enterprise cloud-based platform eliminates paper and manual processes so that supply-chain professionals have access to real-time information on a single online platform. The VP of Product Management & Marketing, Richard Donaldson excitedly speaks to us about the industry he has been serving over the last few years and what it takes to truly influence decision makers and build a brand in this space. In a world of information, independent research, and multiple decision makers creating authentic buying experiences, relationships, and solutions is what sets you apart. Richard is focused on refining and executing that value proposition and prioritizing educational and empathetic content.

Our websites have to be more than just a sale channel to truly drive conversions and serve prospects. This is what our next guest, Senior Manager of marketing strategy and communications at Gravyty, Kara Crissman prioritizes. Gravyty is a leading provider of purpose-driven technology; with an ecosystem of products that equips businesses to engage with their community authentically, increase fundraiser capacity and personalize digital fundraising efforts. With a suite of products that serves varying personas, we were eager to learn more about how Kara and the team leverage their website to build a brand story and serve valuable content and resources that go beyond a sales or marketing website. Through guides, customer success stories, blog content, industry events, and social outreach, Gravyty is driving awareness while connecting to its audience on a personal level.

Our core mission as marketers should not be simplifying driving conversions and gaining customers but also retaining clients and driving customer advocacy; a powerful tool for driving growth. Gardenpatch describes customer advocacy as the ‘secret sauce to sustainable and exponential long-term business growth’. Growth Hacker and Head of Marketing, Shanece Grant dives into gardenpatch’s mission to help companies build scalable systems that drive customers through a "WOW" worthy buyer and customer journey towards advocacy. Helping others engage and grow customers made us interested in their own marketing efforts they deem essential to driving growth. Shanece puts it all down to the user experience. Ensuring that you understand your buyers' journey and tailoring content and experiences that match a user’s needs. Coupled with their own advocacy efforts and valuable content the team is successfully driving growth and conversions.

Consumers are demanding more personalized engagement without invading their privacy. Marketers are looking for innovative ways to improve customer experiences while acknowledging the consumer demand for data protection. Community-powered marketing has been a way to bridge the gap between brand and consumer and truly connect to our buyers. Vesta’s all-in-one online community platform secures your consumer relationships, mobilizes your brand advocates, and captures zero-party data to accelerate the speed of ROI on all your marketing efforts. The VP of Insights, Christoph Knudsen dives into the organizations they serve and how they help brands with a strong purpose connect with their customers. We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement. Listen in to find out more.

Over the last few years, we have witnessed the incredible possibilities of the pharmaceutical industry. The technology and talent have enabled us to develop and deploy essential medication faster than we’ve seen before. One of those critical technologies is Apprentice’s cloud-based manufacturing platform. The company’s intelligent cloud platform integrates augmented reality, voice recognition, and artificial intelligence that help pharma manufacturers get medicine to patients faster by providing one platform to turn molecules into medicine. The VP of Marketing, Marie Forshaw provides us with more insight into serving this industry and the incredible exponential growth they have been a part of. Marie highlights that if you’re offering value from your audience's first touch point, you can drive conversions. Through deep, powerful content and messaging, the team at Apprentice is serving and educating their prospects at a critical stage in their buying journey.

Compensation is the largest source of spend in any business. Many business owners work to compensate, fairly, equally, and with less competition but are relying on manual processes and stale data; often resulting in more confusion. OpenComp helps to simplify compensation planning with trusted market data, planning, analytics, and professional consultation in one complete platform. The VP of Marketing, Caitlin Allen, discusses the challenges and successes of reaching, targeting, and serving varying industries. Powerful content and appropriate CTAs that are aligned with their buyers’ journey encourage organic growth and value-first marketing.

Our lives are busy. Filled with our career-chasing goals, blossoming social lives as we start to leave the lockdown behind, and growing families; sometimes we need a bit more support when it comes to childcare. Juggling all of this can leave some of us desperate for a night off or a catch-up with friends. So Bubble has created a first-of-its-kind family support platform and childcare app. With Bubble, parents can find, book and pay verified local sitters in just a few taps. The Head of Marketing, Noa Dekel joins us to dive into their rapid growth efforts and what it takes to serve both B2C and B2B customers. From digital marketing campaigns to email outreach to flyers to billboards spotted around London’s underground, Noa and the team are embracing both online and offline channels for rapid growth.

Our digital world, although powerful and filled with endless possibilities isn’t as safe as we’d hope. Through fraud, data breaches, and threats many of us are looking to secure quickly. Spec’s Trust Cloud automatically collects and unifies your trust, fraud, and payments data into a single source of truth; creating a smarter, safer internet powered by unified data, tools, and teams. This innovative and new category creation requires education and word of mouth to fuel growth initiatives. We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman. From messaging to personalization to value; Jonathan dives into their efforts to improve website conversions.

As marketers, we’re always on the hunt for more customers, more conversions. But after we get those customers how do we continue to retain and nurture those customers; to leverage the relationship for advocacy and further customer insights? Shannon Howard, customer marketing manager at PeopleGrove dives into her unique role and what it means for PeopleGrove’s future growth. PeopleGrove is a career access platform that serves students and alumni at higher education facilities with the goal of ensuring that every learner has access to the people and networks needed to succeed. Shannon explores their website navigation with us and dives into what it takes to serve and reach both their B2B customers and end users. Through her role in customer marketing, Shannon focuses on distributing educational content while gathering customer insights to inform presale buying journeys.