As prospects become more independent with the power of online search and resources, our buying journeys are becoming more complex. With the cookieless future on the horizon, cross-device and cross-browser customer journeys the attribution and converting tools we are all familiar with may no longer be the solution we need. SegmentStream helps businesses analyze and optimize the performance of their online marketing campaigns through conversion modeling. Head of Customer Success, Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution. Ben dives into the death of marketing attribution, the cookieless future, and the power of model conversions.

It’s one thing to sell needed and excellent-quality products but if no one knows they exist you no longer serve a purpose. So, as marketers and founders we turn to Ads; to get the word out and drive awareness. Pencil has built the world's most powerful creative AI platform to help eCommerce brands generate better, faster, and more affordable ads. The Head of Marketing and Growth, Chase Mohseni joins us to dive deeper into who Pencil serves best and how they help creativity meet performance. Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon. Chase dives into this deeper giving our listeners tips and advice on the success of an emotional website that highlights value and connects with prospects.

Successful businesses are filled with an armory of tools. From software to people to services and to products; we couldn’t grow and scale without them. AIS-NOW is playing an integral role in the success of businesses by providing superior quality multi-function copiers, printers, fax, and software products. Keven Ellison, Vice President of Marketing dives into the world of service and how they have shifted to online, value-driven growth. Through powerful content that is unbiased and educational, the team has seen organic and loyal customer growth. As more people search and discover online before reaching out to a company, Keven is determined to be where their customers are. By focusing on their customers' needs, diving deeper into buying personas, and shifting to trust-building content the team has executed value-driven growth.

Working is becoming the new norm. We have to convince fewer businesses that this is the future of work life and rather show them the best way to do it. The Firstbase platform enables companies to manage the entire employee outfitting lifecycle from onboarding through offboarding; making remote work incredible. Colleen Ruggiero, the Director of CX, provides insight into their remote world and how her role influences the buying journey and the entire customer lifecycle. With their self-service website, Colleen is focused on driving enhancements from customer feedback and ensuring they are offering high-level information to enhance the customer experience.

People buy from people. People connect to people. Social Media And Content Marketing Manager at Slim.ai, Jordan Tennenbaum puts people at the core of Slim.ai’s social growth efforts. Slim.ai helps application developers create, build, deploy and run their cloud-native apps with zero friction, complexity, and waste. Jordan focuses build relationships through social media in order to fill the top of the funnel and drive awareness and excitement. Jordan gives our listeners insights and tips into successfully driving social growth.

Managing and running a business is often successful and powered by an accumulation of software, people, and services. When you’re navigating growth and driving the success of a startup this can all become overwhelming. Place helps SaaS businesses using Salesforce orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future; you can do it all in one place. The Director of Product Marketing, Alex Siegler dives into his responsibilities and future goals for championing Place’s product marketing efforts. With a solution that serves different decision makers, Alex and the team have the challenge of ensuring buying journeys, messaging, and user experiences are tailored to each. Listen in to learn more about how they’re driving sales-directed outreach and a demand generation engine.

Creating quality, original and valuable content involves a few milestones. Collecting research, creating and publishing can see one piece of content handed over to different hands with a great deal of back-and-forth to create the perfect piece. Filestage is a review and approval platform that frees teams from chaotic approval processes, making work more joyful and productive. CEO and co-founder, Niklas Dorn dives into the inception of Filestage and what it takes to manage rapid growth. Rapid growth is extremely rewarding; knowing there is a real need and market for your solution. However, it opens up its own versions of challenges that can test a company's growth. Niklas candidly discusses this growth and how it impacted their website lead generation and customer experience; giving the listeners tips and insights into better management and adaptability.

During the pandemic, we quickly adjusted and adapted to the work-from-home lifestyle. Setting up home offices, finding ways to connect virtually, and continuing to drive success and growth. But not everyone works from an office, behind a desk. About 80 percent of workers globally are deskless, so Anthill with its award-winning and first-of-its-kind solution helps businesses understand employees by communicating, engaging, assessing, reskilling, and mapping opportunities. Being innovative and creating a new product category requires education and intuitive growth strategies. The director of growth, Jennifer Harris-Kroll, dives into driving growth at Anthill and what it takes to support and reach prospects as a new category.

Data is a powerful tool. Helping us make decisions and changes that reap results. GIS Planning is the world’s leading online site selection data tools provider. GIS Planning is helping new, expanding, and relocating businesses find their best locations for success in their region. VP of marketing, Alissa Sklar helps us understand the industry they serve best and what it means to target this often conservative and cautious market. Building trust and relationships is a significant part of customer acquisition for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.

Having an idea and taking the risk to develop a company, product, or service is pretty powerful. But one person can’t do it alone, you need experts, funding; support. With entrepreneurship being one of the biggest industries to fail, our guest today,  Jared Yellin is passionate about disrupting the industry and working to bring it to success. Project 10K is the ultimate Co-founder for every tech company, helping entrepreneurs build, scale, and sell. With this ecosystem for entrepreneurs, Jared and the team have helped 150 companies in one year. Jared gives us insight into their efforts to grow and scale. With a focus on creating meaningful growth and relationships Project 10K creates online experiences and content that connects to users both emotionally and intellectually.