Your customers won’t remember the special features of your product, they won’t even remember the price. They will remember the experience you provided. On their mission to solve the world's largest legal use cannabis market problems, Alpine IQ has developed a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online across other highly regulated industries. As they help their clients create unique digital experiences for their customers we wanted to look behind the curtain to see how they do this for their own audience. Chief Revenue Officer, West Paschal, joins us to provide us with insight into their growth strategies. West gives our listeners tips for successfully executing our outbound and inbound marketing in a way that connects with our customers and enhances their digital experience.

There’s no need to be embarrassed, it’s ok if you don’t want to mow your lawn. It’s even ok if you have no idea how to, or have no idea where to start. That’s why you bring in the professionals. Supporting lawn care professionals, so they can do the best job for us, is Lawn Buddy. Lawn Buddy is a veteran-owned, all-in-one software company helping lawn and landscape professionals easily manage and grow their businesses. In this niche marketplace, we were eager to learn more about their growth efforts from the Head of Marketing, Sheri Shiver. As TikTok has become one of the largest growing apps in the social media world, so it was exciting to hear how Lawn Buddy has leveraged the platform to grow a B2B business. As more people use the app to search and not just entertain, Sheri and the team are taking full advantage of TikTok ads, funny videos, interactive activities, and informative posts.

Life happens. Things happen and sometimes you have to step away from your usual life routine. Tilt ("Talent in Leave Technology") is a leave of absence platform that makes it easy for employees to take time away from work when life happens. Tilt helps companies balance empathy with economics, helping to foster employee relationships. The VP of Marketing, Brandon Salisbury dives into the brand values at Tilt and the importance of building brand affinity. On their mission to drive converting buying journeys, the team is focused on strong messaging and ensuring valuable content aligns with each user.

Content is how your audience finds you. Creating quality, SEO-optimized content is how your audience chooses you. LinkGraph’s data-driven approach helps to transform websites into conversion machines. As an award-winning, full-service SEO, Digital Marketing, and Web Design Agency, we were eager to learn more from Senior Content Strategist, Brittany Bronson. Brittany is an award-winning writer with 10 years of experience. She dives into the critical role of content marketing and what it means to create converting content. Aligning the SEO and content marketing teams has been critical to supporting each buying-journey stage and producing a lead-generation tool; their website.

Helping people do good is extremely rewarding; creating a domino effect of social change and responsibility. Funraise is spearheading change by providing a collection of nonprofit fundraising tools making it enjoyable and effortless for organizations to create an impact around the world. The Director of Growth Marketing, David Schwab, to dive deeper into their all-in-one digital-fundraising platform while highlighting their growth efforts as a late-stage startup. With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content. Recognizing that their users are independent buyers, a resourceful, clear, and content-driven website is essential. David underlines their future goals of navigational optimization, and always putting the customer first.

Have you heard of Amazon? You know, the King of eCommerce; the largest consumer platform in the world. Well, brands are working hard to serve customers where they are, but it’s not easy and it’s not quick. Venture Forge is a global Amazon growth agency, who are helping brands drive sales and growth on the world's largest sales channel. As successful Amazon business builders themselves, we were eager to learn more from Jake Browett, Amazon Paid Advertising Manager. As Venture Forge helps brands drive growth we wanted to discover more about their own journey in building brand awareness and acquiring customers. Through his years of marketing experience, he puts it down to data-driven decisions and marketing, coupled with concise messaging; always placing value at the core of any content.

We all have a desire to feel protected and safe, it makes us happy and empowered. As open banking is a rapidly growing and new space, banks have the same desire for protection. Just like the ozone layer protects the earth, Ozone API shields account providers from the complexities of open banking and open finance. The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry. Mastering a content strategy is critical in their efforts to connect with and support buyers. So Katie and the team are working to rebrand, refocus their messaging, and recreate a buying experience that serves and guides, as they drive brand awareness.

Customers can be your greatest sales tool. Providing a heightened experience and service that encourages a brand ambassador can be your greatest asset when driving growth. The Creative Marketing Director at Alloy, Michael Pirovano, dives into the power of community engagement and customer ambassadors when growing a new and innovative solution. Alloy is a new-generation gaming platform ecosystem, built with web3 tools and integration in mind. Gamers will own their games and digital assets, developers will reap benefits beyond the initial sale of their titles, and Influencers will be able to benefit from our built-in support structures. With the single goal of creating more connected gaming experiences, Michale and the team place value in customer engagement and ensure the best possible user experience.

How fashion meets web3. Our guest today, marketing lead, Michelle Zelena Brewer, gives us an overview of Appreciate and how this platform optimizes ownership utility, mindful consumerism, and community engagement. Appreciate is a digital wallet to manage your luxury collection; helping you invest, insure, and explore your luxury world. With this new concept and expanding web3 market, we were eager to learn about Michelle’s marketing efforts and strategies. Education, community, and networking are foundations for building Appreciate’s meaningful customer relationships. Michelle reminds fellow marketers about the power of a simplified-onboarding journey coupled with engaging and heightened user experiences; reminding us to remove barriers and prioritize value-first growth.

Growing and building a start-up is no easy feat, trust us, we know. But it’s people like Co.Labs who make it easier to navigate. Co.Labs is an independent non-profit that helps Saskatchewan Tech Startups navigate the path from idea to $1M in annual revenue. The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience. With a focus on community and events, the team at Co.Labs can connect with and convert prospects. The team has generated a converting buying journey with their simple and easy-to-navigate website. But as every marketer does, Dallas is eager to increase conversions with more quality content.