Growing and building a start-up is no easy feat, trust us, we know. But it’s people like Co.Labs who make it easier to navigate. Co.Labs is an independent non-profit that helps Saskatchewan Tech Startups navigate the path from idea to $1M in annual revenue. The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience. With a focus on community and events, the team at Co.Labs can connect with and convert prospects. The team has generated a converting buying journey with their simple and easy-to-navigate website. But as every marketer does, Dallas is eager to increase conversions with more quality content.

As business security becomes more of a priority with expanding remote teams and the growing complexities of data infrastructures, Axiomatics is enabling enterprises to manage access based on what their corporate access policy demands. The Axiomatics Authorization Platform is an attribute-based access control (ABAC) solution designed to address enterprise application and database access challenges across any type of infrastructure. With this complex topic and growing market demand, we were eager to learn more from the Senior Director of Marketing and Communications, Kelly O'Dwyer-Manuel. Kelly dives into the importance of its customer-first approach when understanding their buyer’s journey. Through customer conversations and working to align with their customers’ language, Axiomatics can generate quality website messaging while guiding and nurturing prospects through the buying journey.

Teams really matter. Any invention, innovation, or design has an A-Team behind it. Through the power of great teams, A.Team is helping growing companies accelerate product development, as the first members-only network of the world’s top engineers, product managers, designers, and marketing talent. Setting the stage for a new concept and way of thinking can be challenging for any marketing team. The Head of Content and Communications, Joe Lazer gives us his perspective on growth marketing. With his content-creation hat on, Joe dives into key growth marketing strategies through impactful content and multi-layered acquisition channels that reach varying use cases and personas.

As businesses re-analyze their carbon footprint and sustainability programs they look for unique ways to uphold brand values and build trust with prospects. Loop & Tie is the first and only carbon regenerative corporate gifting platform, enabling companies to engage in global gifting that gives back. CMO, MK Getler-Porizkova, helps us to understand the power of gifts that give back and how this maintains customer loyalty and relationships. With this unique platform, MK proudly hones in on the growth rewards of curating a community in order to put its brand values at the forefront of customer relationships. With a frictionless buying journey and easy-to-navigate website, they are able to demonstrate and align prospects to their key sustainability goals while creating a top-performing sales rep.

Finding the best talent is a key step in any growing startup. As founders work to expand and grow The Swarm encourages you to hire through and beyond your network; to focus on top talent your supporters know and trust. The Swarm brings together the collective networks of your team, investors, and advisors, letting you spark amazing referrals — at scale. The Head of Growth, Olivier Roth dives into their own efforts and how they understand the pains and challenges of discovering new talent. Olivier provides us with insights into what it takes to successfully build up a waitlist and grow a new SaaS product.

Customer experience and service directly impact revenue. It is critical to prioritize customer support in order to influence business success and customer loyalty. Helping businesses deliver extraordinary customer experiences through conversation is Linc. Linc’s CX Automation platform built for retail powers an infinitely scalable digital workforce for real conversations that solve real problems for your customers. The VP of Marketing, Kristin Dorsey passionately dives into her love for better understanding and supporting customers. Proving us with an overview of how they connect with prospective customers, Kristin also dives into the future of their website and how they look to automate their own customer experience.

Trust sets the foundation for both doing and retaining business. Our guest today, Jennifer Crowley, Marketing Director at eQuo, reminds us to personalize and deepen customer relationships in our efforts to better serve and understand our customers. eQuo has an incredible and impressive initiative to connect small businesses and founders to all the stakeholders they need for success. eQuo’s matchmaking platform serves under-represented groups in their mission to build their own businesses. Jennifer and the incredible team at eQuo have spent the last 4 years better understanding the clients they aim to serve in order to evolve and execute critical messaging and relationships.

Companies manage, empower and streamline with multiple systems, solutions, and platforms. But with all these separate entities are we getting the most value out of them? Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Steven Lin joins us to discuss his role as product marketing manager and what it entails at Semarchy. Focused on combining the customer voice with the voices of the internal teams, Steven is working to ensure that they relay the same message and value proposition. With relevant copy, a messaging framework, and a cohesive marketing strategy the team enhances the customer buying journey.

We want those who manage our wealth to be empowered by innovative and intelligent tools so they can help us reach our financial goals in the best way possible. NexJ Systems is the pioneer of Intelligent Customer Management; helping Wealth Management, Private Banking, Corporate, and Commercial Banking, and Insurance firms revolutionize their business. Sr. Director, Growth Marketing & Demand Generation, Sal Avelar offers us more insight into the market they serve and what it takes to turn website visitors into converting customers. By measuring their growth marketing efforts according to key outputs, such as lead generation, opportunities, and revenue, the team has been able to fill in buying-journey gaps. By adjusting the brand and business model to what the market needs Sal and the team can better serve and guide prospects through the purchase funnel.

Driving advocacy campaigns and influencing policy is no easy feat. But Capitol Canary is on a mission to revolutionize how policy is won. Capitol Canary provides advocacy and intelligence products for government affairs teams who want a winning edge in their policy battles. Senior VP of Marketing, Auseh Britt helps us understand the audience they serve and what it takes to support this unique market and their buying journey. Tackling both digital and offline channels, the team focuses its efforts on communities and relationships that provide value, educate and drive conversions.