Finding the right medication can be exhausting, time-consuming, and even more detrimental to your health. As each individual takes on medical battles, there are better ways to provide the right medication. GenXys is an evidence-based platform for precision medication management; helping to solve healthcare’s most pressing challenges. Marketing and customer success manager, Manning Cheng delves into the industry they serve and what growth marketing means in this niche, B2B market. Taking on website optimization, Manning is eager to tailor the customer journey further by guiding and nurturing with their quality resources, data, and content.

Nothing feels more rewarding than finding a working environment that is about more than just a job. Hired Hippo matches top talent to careers they'll love and companies to top talent that’s vetted and aligned to their roles. Hiring Advisor, Daniel Benin dives into the company’s effort to transform and streamline the hiring process for the employer and employee. Daniel offers insight into their acquisition channels and the importance of website copy and messaging in their buying journey. Working to always keep the website up to date the team is sure to speak directly to their key persona and ensure they are a key source of information and resources. 

Making the web more accessible and successful is the core of XWP; who build world-class web solutions with enterprise media and technology companies. Senior content creator,  Scott Batchelor joins us to dive into his role and the importance of accessible content in their organic growth efforts. As XWP focus on website performance for their customers, we were eager to learn more about their own website. Prioritizing education and recruitment their website plays a critical role in their business success, growth, employee culture, and transparency.

An assured growth strategy is creating the best customer and product experience. As your customers come to love and respect your services, they’ll spread the word and champion advocacy. Prioritizing product experience as a driver of lead generation is ReadMe, powering interactive developer hubs that help them make their first call faster, troubleshoot quicker, and get insights into API usage. The VP of Sales, David Reed joins us to dive into this niche market, the teams they s serve best and the power of product marketing.

How rewarding is it to modernize, automate and streamline traditional markets; giving them the power to digitally transform? Poka is a web and mobile app that helps manufacturers drive performance by empowering workers to learn, solve problems, and share knowledge in real-time on the factory floor. Poka is an innovative leader in the space and Director of Product Marketing, Vaishnavi Ravi helps us understand why. As the director of product marketing, she delves into the digital journey of their prospects and what it takes to serve distinct personas in their purchase journey.

Communication is the foundation of the success of any team, but how can we manage it in our remote and hybrid worlds filled with different time zones and working routines? Range offers a range of solutions, wink, that equips remote and hybrid teams with better standups, meetings, and communication that inspires collaboration, and strengthens culture. The Director of Content, Josh Spilker provides us with insight into his content marketing efforts and the importance of mapping content according to each stage in the buyer’s journey. Josh builds solution-aware content in the consideration and decision stages that serves the reader first.

Embracing the remote-working world is a new challenge to be embraced by growing businesses. Mission is a platform that enables development teams to do their best work by building a community that brings together top engineers and supports them with an innovative engineering management platform to help them build like never before. Matt Litwin is the Head of Marketing at Mission and he passionately dives into their growth efforts and ambitions to better support their diverse buying personas. Hoping to automate and optimize both their website and referral programs, Matt is determined to highlight and communicate the right value props to the right people while maintaining a transparent and clear message overall.

Customers are your best advocates, and improving their experience encourages them to spread the word. As users expect and demand more, LiveLike is on a mission to empower digital experiences and convert your audience to loyal fans. The VP of Marketing, Hurriyeh Iftikhar dives into the company’s growth and how they have transitioned from the sports industry to eCommerce. Helping to increase retention and enhance the buying journey we were eager to learn about their own efforts to interact with customers and prospects. Hurriyeh dives deeper into its mission to provide businesses with access to first-party data and user insights that help you simplify and enhance the buying journey.

Staying on budget, maintaining relationships, and avoiding billing errors are key goals when starting new projects. Helping manufacturers catch billing errors is PaySheperd; a SaaS platform that manages contractor billing, improves communication, and provides real-time visibility. The Director of Marketing, Thomas Paris, provides us with insights into this niche vertical and the challenges faced when serving enterprises in this industry and an offline audience. Thomas dedicates time to truly understanding his personas and crafting smart outbound strategies. From emails, LinkedIn, calling, and direct outreach, learn more about reaching an offline audience.

If your business is determined to work effectively, securely and without financial risk, data protection should be a part of your core. Helping to protect your businesses, data and clients is NPC DataGuard; an integrated security solution for mobile professionals who need to know their data is always safe and accessible. Marketing Manager, May-May Ogoigbe joins us to dive into her growth marketing efforts and what it takes to serve the cyber security industry. From brand advocates to thought leadership to consistent messaging May-May knows her buying personas.