Employees will do their best work when they feel it is meaningful. Trust, open communication, and support set the foundation for that meaning. But as we become more remote-centric it can be hard to maintain that connection and balance. Parabol’s remote retrospective and meeting app allows distributed, cloud-based teams, to run meetings from anywhere in real-time or asynchronously. Lorena Martínez Cure, Product & Lifecycle Marketing Manager gives us insight into the teams they serve best and their success with organic inbound traffic. By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases and improves brand awareness and reputation. Lorena reminds us that committing to the long game of value-based marketing through quality content and buying journeys is more rewarding than simply driving conversions.

We’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps us understand the importance of messaging and positioning in their efforts to increase online customer retention and traffic. Domitille is eager to grow communication with their audience through webinars and thought leadership. With the goal of matching that increase to their conversions, Domitille is focusing on improving the buying journey and personalizing this to match their buyer personas.

“Client satisfaction begins with a talented and motivated team”. Analog Teams source engineers from the fastest-growing tech communities in Africa to create innovative software solutions. Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of cementing and exposing your brand and messaging. Joy dives into the difference between performance marketing and PR. Joy reminds us that there is always an opportunity to embrace the power of PR and media relations in your growth marketing efforts.

I can’t imagine anyone getting particularly excited about drawing up contracts and setting up important documentation. But, it’s essential to the running of any business. So how can we make it more approachable and even fun? Contractbook helps businesses automate contract management so they have more time. Every step from contract creation to post-signature handoffs, Contractbook streamlines the entire process. Michael Canty, Head of Global Revenue Operations, dives into their growth strategies and the critical role of community-led initiatives and educational content. With both customer experience and internal experience set as the highest priority, Michael and his team work to ensure everyone is satisfied while driving growth.

As more people come back to the office companies are working to simplify and streamline work processes. One key focus is documentation and printing management. SmartPrint helps organizations make sense of complex print environments. Their clients experience dramatic improvements in administrative and user efficiency, reduced print costs by 30% to 50%, and reduced helpdesk calls by 25%. The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry. Rob gives us insight into how they reach and grow their business while being innovative in the space. From driving demand generation to educating customers to developing true customer relationships, the team is a leader in the industry.

Documentation is the backbone of any business. From communicating to collaborating to legal to finance we can always find documentation. Dedoco is bringing our paper-dominated, chaotic world of documentation to the future. Dedoco is a digital document management-as-a-service platform that focuses on data privacy and document security. Powered by blockchain, Dedoco provides customers with trusted, verifiable, and connected documents. The VP of Marketing, Christopher White dives into growing and serving personas in both the web2 and web3 space so that they can create an efficient path of acquisition in order to scale appropriately. Messaging, content, and building trust as authorities in the space are at the top of Christopher’s list.

As prospects become more independent with the power of online search and resources, our buying journeys are becoming more complex. With the cookieless future on the horizon, cross-device and cross-browser customer journeys the attribution and converting tools we are all familiar with may no longer be the solution we need. SegmentStream helps businesses analyze and optimize the performance of their online marketing campaigns through conversion modeling. Head of Customer Success, Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution. Ben dives into the death of marketing attribution, the cookieless future, and the power of model conversions.

It’s one thing to sell needed and excellent-quality products but if no one knows they exist you no longer serve a purpose. So, as marketers and founders we turn to Ads; to get the word out and drive awareness. Pencil has built the world's most powerful creative AI platform to help eCommerce brands generate better, faster, and more affordable ads. The Head of Marketing and Growth, Chase Mohseni joins us to dive deeper into who Pencil serves best and how they help creativity meet performance. Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon. Chase dives into this deeper giving our listeners tips and advice on the success of an emotional website that highlights value and connects with prospects.

Successful businesses are filled with an armory of tools. From software to people to services and to products; we couldn’t grow and scale without them. AIS-NOW is playing an integral role in the success of businesses by providing superior quality multi-function copiers, printers, fax, and software products. Keven Ellison, Vice President of Marketing dives into the world of service and how they have shifted to online, value-driven growth. Through powerful content that is unbiased and educational, the team has seen organic and loyal customer growth. As more people search and discover online before reaching out to a company, Keven is determined to be where their customers are. By focusing on their customers' needs, diving deeper into buying personas, and shifting to trust-building content the team has executed value-driven growth.

Working is becoming the new norm. We have to convince fewer businesses that this is the future of work life and rather show them the best way to do it. The Firstbase platform enables companies to manage the entire employee outfitting lifecycle from onboarding through offboarding; making remote work incredible. Colleen Ruggiero, the Director of CX, provides insight into their remote world and how her role influences the buying journey and the entire customer lifecycle. With their self-service website, Colleen is focused on driving enhancements from customer feedback and ensuring they are offering high-level information to enhance the customer experience.