Consumers are demanding more; hungry for direct-to-consumer (DTC) options, independent buying journeys, and heightened user experiences. Helping you take advantage of DTC opportunities is Quivers; sophisticated and powerful all-in-one software that gives brands full control of their commerce ecosystem. The VP of Marketing, Ben Barenholtz joins us to dive into their position as a unique product category and their strategies and efforts to acquire customers. From building credibility to ABM to deep research the Quivers team has worked to truly understand their audience and serve them the best buying journeys.

We love learning from marketers in unique and fascinating industries. So, we were excited to welcome Puja Shah, Senior Marketing Manager at WhizAI. Puja has a background in biotechnology, business management, and marketing. She was able to marry her skills and passions at WhizAI with her determination to be a key member of their growth. WhizAI is the only augmented consumer platform purpose-built for life sciences. Puja gives us insight into her growth marketing strategies, the role of their website, and their future goal to improve online conversions.

Collecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly. Beyond this, she reminds our listeners of the importance of speaking the customer’s language in our efforts to connect and convert.

The cookie apocalypse is fast approaching and marketers are on the hunt to arm themselves and go bravely into battle. Our guest today, Performance Marketing Manager at Toggl, JC Gaal dives into his strategies and first-party data insights. Toggl builds work tools to elevate your productivity and eliminate stress. JC helps us understand who Toggl serves best and his efforts to analyze, tailor and create successful buying funnels. As a PPC specialist, he offers our listeners insights into facing the cookie apocalypse and leveraging first-party data and powerful buying journeys.

In a data-first world, we depend on reliability, speed, and security. Helping creatives and videographers transfer files ultra-fast is MASV; which offers affordable and easy tools for file sharing without limits. We were eager to speak with The Head of Content and Community, Ankit Verma to discover the power of content in their marketing strategies. As SEO plays a critical role in their buying journey, Ankit discusses both the creation and measurement of their content success. The team is determined to continue to provide a frictionless and educational buying journey.

Partnerships open up more opportunities for growth, better solutions, and broader access to different audiences. Helping to amplify performance and partnerships is Everflow; a smarter partner marketing and tracking platform. Senior Customer Marketing Manager, Tony Cohn dives into their acquisition channels, the role of their website, and future efforts to optimize the customer experience. Tony gives us insight into the power of partner marketing for growth and performance. With his efforts to improve the customer experience the teamwork to create actionable buying journey steps that provide value to the end user.

Do you know what’s better than receiving a gift? Is giving a gift. Helping you to feel the joy of gift-giving and simplifying the corporate gift-giving experience is Goody. Goody is a new way to send effortless, unforgettable, and curated gifts for any occasion with only an email or phone number. We welcome The Head of Growth, Nicholas Teddy, to help us understand how they serve both independent consumers and the B2B market. With an optimized website and a focus on a self-service buying journey, Goody can support their users towards easier conversions. Still growing and expanding, Nick dives into their SEM efforts and the critical role of advocacy and their website.

The way customers buy is shifting. Leveraging data, competitor insights, and taking action will put an eCommerce brand at an advantage. Helping eCommerce brands do this is Luz; a competitor insights platform used to fuel your growth. Tackling a unique and new product category we were eager to learn more about their growth efforts from Account Executive, Jacob Curtis. Jacob dives into useful tips for cold-email outreach and their efforts to offer their prospects value with personalized demos.

As apps grow and users rely on apps for their daily activities the more necessity there is for customer support and improved customer experience. Helpshift is a mobile-first customer service platform. It delivers a great in-app help experience for many of the world's top mobile apps and mobile games. Having established their brand within specific industry verticals, The Global Head of Marketing, Christine Dart, dives into future shifts and their expansion into supporting the Metaverse. With this complex space and growing demand supporting the buying journey is critical to the success of operating within the Metaverse. Christine gives us insight into Helpshift’s efforts to provide this customer support.

Our team at Pathmonk has spent time analyzing and understanding chatbots and the true value they can offer. Our guest today agrees; that chatbots have their limits and can’t help to resolve complex issues. Thom Robbins is the Director of Marketing at PeopleReign; a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom dives into their broad-reach education efforts and reminders marketers of the importance of message testing. Being agile and adaptable is an incredible opportunity to drive tangible results from your website. Test, adapt, and test again.