Taking time to build long-term relationships with customers can create a domino effect of growth and establishment. The more time spent connecting closely to customers allows you to craft optimized solutions truly and encourages advocacy and word of mouth. This is at the top of my mind for our guest today, The Product Manager at RamSoft, Mahdi Keyhani. RamSoft is a leading healthcare IT software and services company that is dedicated to creating and delivering award-winning medical imaging and radiology solutions. In this niche industry, an empathetic customer buying journey is critical and Mahdi dives into the role the website plays when supporting that buying journey and niche audience.

Striving to stand out from the ground should be at the top of every digital brand’s mind. Helping determined brands become the industry leaders in their sector is Rawnet; digital strategy and design experts working to create a lasting positive impact. The Lead Marketing Strategist, Federico D'Uva dives into the industry agnostic personas they serve and their own efforts to practice what they preach. As Federico provides us with his thoughts on their website he mentions his goal of driving lead generation through education.  

We can easily get swept up in the success of a customer's purchase. But in order for us to ensure recurring customers, good reviews, and inciting reason for customers to spread the word we must work to perfect the post-purchase experience. Helping Shopify brands deliver delightful, post-purchase experiences is Wonderment. The Head of Brand and Community, Juliana Casale helps us understand the value they offer, the verticals they serve best, and her efforts to drive growth. Juliana looks at matching their organic growth with high-quality content, an optimized website, customer retention, and, of course, nailing their own post-purchase experience.

Buyers demand more control over their buying journeys and the percentage of buyers that buy without talking to a salesperson first is continuing to grow. Co-founder and CEO of eWebinar, Melissa Kwan gives us insights and facts from her expertise in sales and marketing. eWebinar turns any video into an interactive, automated webinar. They run your webinars for you so you don't have to. Melissa dives into their efforts to support an independent digital buying journey coupled with high-quality content and an energetic and established brand.

As marketers, we tend to collect. We collect tools and software in our determination to better aid our efforts to reach, capture and support our audiences. But there’s always something missing; actionable insights, a challenge that both we at Pathmonk and Mediafly are working to solve. Mediafly provides collaborative tools for sellers and marketers to provide interactive, value-focused buying experiences that drive revenue. The VP of product marketing, Nick Thompson, gives us an in-depth look behind the curtain and dives into his role in product marketing. Taking a different approach by focusing more on the customers than the product Nick is working to create impactful copy and productive customer conversations to shape the buying journey, speak the customers’ language, and provide ultimate value.

The purchasing experience provided is key to a customer’s buying experience and it can quickly impact their choice to buy. At this stage, you want to simplify the purchasing process. Helping businesses sell faster and smarter is IRIS CRM; a leading payments industry platform that’s created to grow your business. The VP of Marketing, Ivan Szabo gives us a taste of his growth marketing insights in this niche and tight-knit industry. From brand recognition to valuable content to the tone of messaging to conversions our listeners step into the world of growth marketing in this industry.

We should all be on the hunt to improve and heighten our customer experiences. Helping you bring your world to life is Concept3D; whose software enables you to create powerful online experiences with interactive media, virtual reality, 3D modeling, and maps. Director of Demand Generation, Shiro Hatori dives into his efforts to create and capture demand. With the cookie apocalypse on the horizon and Shiro’s ambition to improve the buying journey, the team is focused on generating value and converting content. Content that caters to buyers in each stage of their journey providing them with a guided and independent buying journey.

As markets become more competitive business owners are on a hunt to stand out and beat their competition. Customer experiences play a more critical role in this type of competition. Helping to serve the growing cannabis industry with this is Seed Technology. They offer In-store digital software explicitly designed for cannabis dispensaries. They are on a mission to help you drive brand awareness and heighten those in-store customer experiences from TV menus, self-service ordering, and interactive kiosks. The Head of Marketing, Amber Erickson dives into her role and previous experiences in this industry. With word of mouth and direct traffic driving their conversions Amber, a new member of the team, is eager to optimize their website and drive inbound sales.

Storytelling can be a powerful tool to stand out in a crowd of competitors and a busy world of SaaS products and solutions. With the main goal of driving the human touch through storytelling, the founder of StoryPrompt, Gavin Hammar, joins us to discuss his story and growth efforts. Gavin is currently building StoryPrompt and is the Founder & Former CEO of Sendible, acquired in 2021. StoryPrompt is helping businesses create stunning customer videos that cut through the noise and build trust fast to attract buyers and accelerate sales. Gavin dives into his background with Sendible and his expertise in accelerating growth for SaaS products.

Content is like a library. The more you put on those shelves the more potential you have to attract not only more people but a more diversified audience too. The VP of Brand Strategy at Sales Factory, Phillip Oakley, offers our listeners this advice on successful content marketing. Sales Factory is a results-driven marketing company fuelled by research and relentless curiosity that helps brands win at retail by transforming deep consumer insights into actionable strategies. Phillip takes us through their inception to their future goals and ambitions. Taking a sip of their own medicine Sales Factory is data-driven and focused on understanding their consumer to offer up the best experience and increase sales.