Nowadays, every business needs a website to stand out, be competitive and support our prospective customers. However, not everyone is an expert web builder or has the budget to execute it well. Visual Composer is a free website builder for WordPress that allows you to create professional-looking sites in minutes. The Head of Marketing, Filip Galetic joins us to dive into what it takes to drive growth in this competitive vertical. Having established themselves through their own quality content and website, Filip and the team looks to tackle more strategic growth strategies with persona-led marketing and website conversions.

As digital buyers become independent and do most of their research before ever reaching out to a business, ratings, and reviews are a pivotal point in these buying journeys. PowerReviews enables organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs. Helping others to maximize conversions we were eager to learn more about their own marketing and growth efforts from the VP of Marketing, Andrew Smith. Andrew dives into their key channels, brand awareness, and the role of their website in this competitive market.

Marketing is like the Olympic rings. My network is one ring and yours the other and when they meet we grow and expand together. Our next guest joined us with this insight as she dove into her marketing efforts and experiences.  Kate McQuade is the Director of Marketing at P360. P360 enables life science companies to proactively engage AI technology across all aspects of their business; from sales to patient journey to analytics. Kate dives into their persona-based marketing efforts, content marketing, and the role of their website. As digital buyers do almost 90% of their research before reaching out to a company, Kate wants to ensure they provide those resources and support for a converting independent buying journey.

We welcomed marketing innovator, co-author, co-founder, and current Global Head of Marketing at Blue Triangle (a leader in digital experience management), Chuck Moxley. With almost 30 years of experience in marketing for B2B/SaaS companies for brands like Pepsi, NFL, and Sears we were excited to learn more about his new book and him. Chuck has co-authored ‘An Audience of One’ with Jamie Turner. They are on a mission to help marketers drive better results by shifting their perspective from mass marketing to one-to-one marketing. Consumers demand more and expect more, so with the digital age and technology coupled with traditional marketing efforts businesses must turn their efforts to personalization and customization to reach and satisfy consumers. We couldn’t agree more!

All industries and businesses should have user experience set as a priority. By satisfying customers and providing value you promote growth and increase retention. Helping to improve and simplify the user experience for Web 3 projects is Biconomy; a developer platform that empowers blockchain developers to enable a simplified transaction and onboarding experience. In such a niche industry and new category we were ready to learn more about client acquisition, growth, and its own customer retention from the Senior Product Marketing Manager, Justin Ellery. Justin dives into what it takes to support this type of buyer's journey and the importance of clear and simplified messaging.

We’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps understand the importance of messaging and positioning in their efforts to increase online customer retention and traffic. With the goal of matching that increase to their conversions, Domitille is focusing on improving the buying journey and personalizing this to match their buyer personas.

Learning is an opportunity to grow and push us towards the best versions of ourselves. Employers can create an environment for growth and be a part of their employees’ journeys to greater team success. WorkRamp advances learning as a growth engine for your business with a flexible platform that empowers teams to develop top talent, exceed revenue targets, and inspire customers to become advocates. The VP of Marketing, Jack Foster gives us greater insight into the customers they serve best. Not only supporting the scaling of businesses, but WorkRamp also helps you to serve your audience better with customer education. Jack reminds us that advocates are a powerful tool. Serving varying personas, industries, and businesses we loved learning about Jack’s perspective on growth and her community-building efforts.

Do you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl’s technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website’s true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a focus on educating users over generating leads, DeepCrawl has reached a wider audience that is focused on quality over quantity.

Handling finances, dealing with payments, and managing bookkeeping can all be extremely overwhelming for new businesses, start-ups, and entrepreneurs. Helping you save time and money is The Neat Company; a financial management toolkit. The Marketing and Sales Executive, Anita Dorf gives us insight into their acquisition channels and strategies that best serve and reach their audience. The website is at the heart of their business and works to serve all stages of both the customer and buying journeys. Anita is speaking our language and our listeners can get stuck in with valuable insights and tips!

Ads can be frustrating for users and often disrupt a user’s buying journey, leaving them feeling frustrated and ready to leave a website. However, many businesses rely on the revenue generated from advertising. Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience. The Director of Marketing and Sales Operations, Vishveshwar Jatain gives us an insight into who they serve best and how they reach and cater to their audience. With a focus on educating prospects and simplifying onboarding, the team works to create their own independent and frictionless buying journey.