Ever walked into a building and had to sign in to get access? Helping you make a radically new first impression is The Receptionist; the most versatile, effective, and easy-to-use Visitor Management system. The Director of Marketing, Michael Ashford dives into their efforts to increase trust, improve customer experience, and optimize overall operations while maintaining the human touch. With the ability to serve many use cases we were eager to learn how Michael leverages their website. Michael and the team are working to drive interactions and value with more effective conversion goals that speed up their sales process.

Devices are becoming more and more connected. As we embrace smart living and working the internet of things is booming and growing exponentially. HiveMQ helps companies connect devices to the Internet. They enable fast, secure, efficient, scalable, and reliable bi-directional movement of data between devices and the cloud. The Director of Product Marketing, Gaurav Suman offers us more insight into the industries and users they serve coupled with his growth marketing efforts. Gaurav gives us his learnings from leveraging a website and how it plays a critical role in their organic search and educational efforts. With actionable content, clear messaging, and informative resources HiveMQ offers an independent and converting buying journey.

Should we not all be on a mission to inspire and guide our employees in an effort to drive revenue? On a mission to unlock the potential of your people, Centrical provides an employee-centric success platform that holistically navigates employees to success. Although new to the company Head of Global Demand Generation, Kandace Miller passionately dives into her role at Centrical and her efforts to dive deeper into ABM and personalization strategies. With the main goal of creating independent and optimized buying journeys Kandace is eager to provide quick time to value coupled with relevant and desired content.

Prospects and customers rely on resources to evaluate services and products; aiming to establish trust, transparency, and credibility. A website is a prospects most sort after resource on their hunt to find the most suitable service or product. B12 is helping businesses build professional websites with the goal of you focusing on your clients while B12 creates and maintains your website for you. Senior VP of Marketing, Erin Smith gives us an insight into how they leverage their own website to enhance the customer experience but most importantly to Erin; create deep customer empathy and understanding in order to build trust.

Consumers are becoming more and more privacy-conscious; taking time to consent and control the data they give. For marketers, this means that first-party data is more critical to improving the customer experience overall. Helping businesses deliver tailored first-party-data-driven marketing activity is InfoSum; a data collaboration platform. The VP of Corporate Marketing, Ben Cicchetti gives our listeners insights into what is essential when it comes to first-party data and how they serve their clients best. Eager to learn how Ben and the team think about growth and his efforts to support the buying journey.

Leveraging powerful data is essential to creating digital experiences. Daylight is helping businesses collect, validate and deliver business-critical data and information. Daylight’s low-code platform makes it simple for business teams to simplify and digitize their current processes. Product Marketing Manager, Amir Golbazi provides us with more insight into the services and potential Daylight offers. As Daylight works to empower teams and marketing ops we were eager to hear about Amir’s efforts to build awareness, satisfy customers and drive engagement. How does he leverage data and enhance the user experience?

Reviews and customer experience are playing a critical role in any buyer’s journey. Prioritizing customer experience and connection can generate loyal advocates and returning customers. Helping local businesses attract, connect with, and grow their customer base is Signpost. The VP of Marketing, Laura E. Nelson joins our host to dive into her multi-channel marketing strategies and their efforts to invest in SEO, email marketing, and content. Laura looks to the future of Signpost and is aiming to strike the balance between a feature and value-based website.

People connect to stories more than bullet-pointed features and our guest today reminds us of the importance of narratives and messaging. Kelly Donohue, Communication and Brand Manager, joins us to dive into the influential and life-changing work they’re doing at The Last Mile. The Last Mile prepares incarcerated individuals for successful reentry through business and technology training. Partners in all forms set the foundation of their work and Kelly helps our listeners understand the importance of different online pathways that support varying persona journeys. Shifting perspectives and opening minds set the tone of their content and resources. Kelly is determined to strike the balance between emotional and informative connections.

Paying for and affording healthcare should never be difficult and yet it is a reality for many. PayZen is on a mission to solve healthcare affordability. They use data and AI to create individualized patient payment options that families can afford. The Director of Demand Generation, Bre Bush joins to dive into the critical and vital work they are doing for both individuals and healthcare providers. As her role suggests Bre, with passion and skill, is focused on driving demand, building awareness, and increasing lead generation. Bre is working to optimize its website for quality and informative content that serves to better support its buyers' journey.

Crypto is a new and growing currency. With this new technology, there is an opportunity to revolutionize payments. ForumPay empowers consumers to purchase goods and services using their preferred cryptocurrency with their preferred wallet, while seamlessly enabling the Merchant to receive payments in their preferred currency in their preferred bank account. Marketing Director, Joaquín de Miguel joins us to dive into the world of crypto payments and how businesses can leverage ForumPay as a customer acquisition tool. Joaquín gives us an overview of his role in this industry, his growth marketing efforts, and how they work to support their prospects’ buying journey.