Some of the best solutions, software, and technology are developed by creators who have experienced the pain points themselves. RedTeam offers construction management software created by a contractor solving contractor problems. Growth Marketing Manager, Steven Tripp joins us to give more insight into acquiring products and expanding personas all while managing the brand. With all of this, Steven met challenges with telling their story and worked to transition towards value-based messaging. He gives our listeners insight into what it means to really simplify and clarify messaging and build brand awareness and align content in order to reach their audience.

It’s a common misconception that the construction industry is viewed as a traditional; non-tech-forward or innovative industry. Director of Creative Marketing at Applied Software, Todd Weyandt, gives us more insight into the industry. Applied Software is a premier design technology firm; that helps clients optimize their software and training to improve project performance and workflows. Todd gives us insight into the wide personas they serve and the challenges and successes he experiences when generating impactful and valuable content for this diverse audience. Todd deep dives into their efforts to better serve their users with an education buying journey, optimized for each persona and their buying journey stage.

What’s the best thing about taking a trip to the highest floor in the building? It gives you the best view; an opportunity to look at a city as a whole. Helping elevate brands and people to provide you with the best view yet is 97th Floor; a digital marketing agency that believes in creative and innovative digital marketing strategies. The VP of Marketing, Danny Allen gives us more insight into who they serve best and how they help their clients help their customers. With the key goal of serving their prospects, Danny reminds the listeners to invest more time in understanding your end-users and connecting your content and customers to form an alignment rather than just a sale.

On a mission to generate the best customer experience possible is Serversys; a Microsoft Dynamics 365 and Power Platform partner and one of the UK’s most trusted CRM solution providers. As they specialize in developing and delivering fully integrated sales, marketing, and customer service solutions, we were eager to hear from The Digital Marketing Manager, Daniel Norris. Daniel gives us tips on how you can optimize your website, how they reach their audience, and the future of their website to continue offering a heightened user experience.

Nothing feels better than finding a software solution that helps you work better, faster, and more efficiently. Helping legal teams and law firms easily organize, track and collaborate with modern matter management is Lupl. Senior Manager, Customer Success & Growth, Kalina Leopold joins us to help us understand who they serve best and their efforts to grow the business. Kalina discusses her efforts to transition from a product-focused website to a value-based website.

Providing quality experiences for your customers should be high on the priority list. Mesma gives you world-class quality assurance processes that lead to clear insights and fast decision-making. Marketing and Business Development Manager, Sally Forsyth joins us to dive into who Mesma serves and why they do it best. As part of the business development team, Sally is heavily involved in customer research and works to better understand the customer needs in order to keep their value proposition up to date.

We have to remind ourselves that the way people buy is non-linear and more complicated than we’d like, making attribution more of a problem for our marketers. Helping to shift the way we think about attribution and provide industry-leading demand strategy is Refine Labs. Refine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Performance Marketing Manager, Braeden Matson-Jones deep dives into all things demand generation, attribution, and content marketing.

Are you ready for battle? A war of customer attention. Providing you with the armor and weaponry you need to maintain and grab customer attention is Trutl. Turtl is a content platform that delivers better outcomes by streamlining content production, driving greater reader attention, and optimizing content performance. The EVP of Global Sales & Business Development, Ben McGill dives into what it means to create hyper-personalized content and target audiences at scale. But do they practice what they preach in their own efforts to support the buying journey and offer hyper-personalized content? Find out.

Leads and everything that encompasses lead generation and growth are at the heart of this podcast, so we were eager to welcome Lisa Leight, the VP of Marketing at Convoso. Convoso is the industry leader of Omni channel contact center software for sales and lead generation teams. Lisa helps us understand the key personas they serve best and how they help drive growth for lead generation teams. Our host, Lukas gets to know Lisa’s growth marketing strategies and her perspective on leveraging the website in this industry.

Content allows us to connect with our audience. To create pieces and assets that resonate enough to encourage a prospect to take action is empowering for any marketer. Continuing to create a progressive content engine is the Director of Marketing at 4M Analytics, David Horesh. 4M Analytics offers the first digitized & up-to-date map of subsurface utilities; a reliable source of truth, that gives all stakeholders the confidence they need to plan, design, and construct. In this space, David has met a traditional audience and an industry with little valuable content. David and the team have worked to create humorous and engaging content that includes a podcast to reach their audience and push them out of their comfort zone; providing them with value and a heightened user experience.