How do you target and reach your audience when you can service any industry? The Head of Marketing at Klipboard, Martin O'Neill tells us how he does it. Klipboard is an all-in-one field service management software that helps your office streamline operations, supercharge your team and impress your customers. Being industry agnostic and serving a diverse audience creates a unique set of challenges. Martin dives into his efforts to rebrand, simplify messaging and optimize their content marketing strategy.

Providing value first has been a key goal for many marketers joining us on the podcast and something we’ve worked to prioritize through this podcast. Having found success in community-led growth and offering a value-first service is the Manager of Brand Community at Catalyst, Ben Winn. Catalyst combines beautiful design with modern technology to provide the most powerful Customer Success platform. Ben helps listeners understand what it really means to create a successful and valuable community that drives brand awareness while giving insight into their other growth channels.

Our guest today is a customer-centric Senior Product Marketing and Enablement Manager from SourceDay. Kelli Stanley joins us to give us an overview of how SourceDay automates purchase order changes and enables supplier collaboration. With its small but mighty marketing team, LinkedIn has been instrumental in its growth marketing. With her product marketing hat Kelli reminds the listeners of the importance of a clear, concise, friendly, honest, and educational website. In their efforts to improve SEO and optimize, Kelli leverages A/B testing but is sure to pivot quickly.

In any industry data is one of our most powerful tools. Helping to unlock the power of life science data is Genestack. They help their clients accelerate discoveries in biopharmaceutical, consumer goods, healthcare, and agriscience organizations, by tackling the explosive growth of Life Science Data. The Head of Sales and Marketing, Leo Whyte dives into the growth marketing strategies they have embraced in this industry and helps us understand who they serve. Leo dives into his perspective on growth and his experience in both the science and marketing industries.

Success starts with your people. Employee success means your success and Quantum Workplace‘s engagement, performance, and intelligence solutions empower your teams to stay focused and engaged and deliver powerful business results. The Demand Generation Leader, Tylor Jones gives us insight into who they serve best and their mission to help rather than just sell. With a focus on customer experience and prioritizing value, Tylor has helped to fuel the growth behind the business and establish Quantum Workplace as a thought leader in the industry.

Worker safety should always be a priority and even more so when individuals are working alone, with much more at risk. On a mission to make work safer and more connected for employees who work alone, in isolation, or in hazardous situations is SafetyLine Lone Worker; a cloud-based safety monitoring software for your people working alone. Marketing Manager, Lester Tiro joins us to deep-dive into the industry they serve and his efforts to grow the business. With high-ranking keywords and educational content, Safetyline has increased website traffic and Lester is determined to ensure that that website traffic has the best customer experience possible.

In a world where we want to empower customer interactions, marketers are challenged with discovering and leveraging the right technology coupled with costly execution. Boost, a software company specializing in conversational artificial intelligence, aims to improve customer satisfaction, cut costs, and increase revenue. Director of Strategic Partnerships, Nathalie Nyamabo discusses their mission to change how we connect to customers. She dives into her strategies with channel partners and how customer advocacy has shaped their growth marketing efforts.

As every business looks to expand and grow there can be an abundance of innovations and strategies that are bought to the table. It’s easy to lose sight and control of these ideas and plans so MPOWR Envision’s software can align teams, foster collaboration, and help accomplish the real mission. As a new product category, we were eager to learn about their growth marketing efforts from the Digital Marketing Manager, Brittany Ray. Brittany gives us an insight into their diverse use cases and how they work to serve their audience with quality content and personalization. With an exceptional customer experience, brand advocacy is driving their growth marketing efforts.

We could have endless debates about the most important stage of the buying journey but none of those stages matter if you lose a prospect at the purchase stage. Advocating for the purchase stage of the buying journey is the VP of Sales and Marketing at Authvia, George Sens. Authvia is an innovative, SaaS whose flagship software application delivers a highly secure, fast, and contactless payment option via text messaging and other applications. George dives deeper into their key use cases and his perspective on ROI, conversions, and the buying journey.

Anything you log into can be optimized and automated. Our guest today, Head of Marketing at Krista, Scott King, helps us understand how Krista’s AI-led intelligent automation platform enables companies to automate complete business processes by elegantly orchestrating people, apps, and AI. Scott helps us understand the importance of automation and AI in empowering employees and customers and how that impacts your bottom line. Tapping into his expertise Scott gives the listeners tips on creating a converting buying journey that guides and educates prospects through a frictionless path to purchase.