We spend large portions of our budgets on developing content and marketing strategies and in our efforts to research and provide what our consumers want we can’t always be sure; leaving money spent and minimal results gained. Immersion is a neuroscience software platform that measures people’s unconscious neurological connection to an experience or piece of content as it is happening; using the smartwatch they already own. CEO, Scott Brown helps us to see the value they offer marketing managers and brand leaders and the growing role of neuroscience in the buyer’s journey.

Without content do you even exist in the big wide online world? Our next Lizzie Carroll, all things content at Turquoise Health and a lover of storytelling, would appropriately say; no you don’t exist and content is everything. Turquoise Health is on a mission to reduce the cost and complexity of healthcare by simplifying administration by allowing you to compare prices before you get care. Lizzie helps our listeners understand the fuel behind the creation of Turquoise Health and the role of content and copywriting in their journey to educate, showcase and convert.

Customers are everything but mismanaging contacts, forgetting appointments, and losing payments are detrimental to your success and leaves a bad taste in your customer’s mouth. Fuzey is a customer management software that helps local businesses strengthen their connection with the customers they serve. Serving SMEs and making their lives easier is the core mission at Fuzey and Growth Lead, Muttley MccGwire dives into the inception of the business and their efforts to build and develop the brand while connecting to their own customers. Outbound has driven its growth within the first year but Muttley is ready to dive deeper into the buying journey and fuel its inbound marketing strategies.

Community-led growth is the new and booming growth strategy inspiring marketers of today. Enabling company-wide customer success is inSided, a customer success community platform that uses the power of community to measurably improve customer engagement. Head of Demand Generation, Brian Koffler reminds us of the importance of community-led growth and how they leverage their own solution to drive community growth and customer success.

Software is a driver of automation, increased productivity, and an overall increase in efficiency. But it can only do this if it's good software designed with the user in mind. Rise8 is a full-stack digital transformation firm that helps customers in high compliance organizations design, build, deploy and run the apps, platforms, and pipelines they need. Brand and Marketing Director Elizabeth Halford dives into their awareness-building efforts and how they have been met with the challenges of increasing conversions.

Education is always a critical stage in the buying journey. We need to educate them in order to support and influence their final purchasing decision. Lauren Mason Carris is an expert in learning and the VP of Learning Design at Penny AI. Penny AI is a direct sales platform that exponentially increases revenue by empowering field consultants and leaders. Lauren dives into the inception and growth of Penny AI while highlighting the importance of micro learning in the buying journey.

As we begin to add Tablets, iPhones, iPads, laptops, and notebooks to our technology armory it is easy to lose that human touch and interaction. Enabling teams, educational institutions, and businesses to add value through smarter human interaction is NUITEQ; a collaborative software company. As online buyers and users both demand and expect more we as marketers must inspire and talk to the goals of our buyers. Bringing educational technology into the 21st Century, VP of Customer Engagement and Privacy Officer, Dr. Edward Tse shows us how marketers can draw inspiration from how they are transforming human interactions in the education sector and beyond.

For data storage, security, and recovery many leverages the power of the cloud. But, as with anything costs are always incurred and Cast AI is on a mission to help you cut your cloud costs. Cast AI’s automation platform cuts your cloud bill in half, prevents downtime, and ensures 10X the power of DevOps. Growth Team Lead, Vytautas Klova gives us more insight into who they serve best and their multi-channel marketing efforts. In his efforts to optimize their website and support a longer buying journey, Vytautas highlights the value of A/B testing and its critical role in improving the overall buying journey.

Relationships matter; whether in life or in business they offer fulfillment and growth. Admiral is a visitor relationship management company that helps publishers grow visitor relationships and revenue. As Pathmonk supports B2Bs with buying journey support and analysis so does Admiral for B2Cs. Michael Yeon, VP of Sales and Marketing deep-dives into the inception of Admiral, who they serve best, and what challenges they solve for their customers. Michael dives into their inbound marketing efforts and the critical role the website plays in capturing, highlighting value proposition, and converting leads.

We noticed a shift in the way fellow marketers are thinking; it’s no longer about just trying to sell, it’s about solving needs and providing help. Our guest today is fully embracing this new concept of empathetic marketing in his efforts to grow and put value first. Blair Gatchel is the VP of Sales and Growth at Bond AI; a human-centered AI platform for banking powered by the world's first EmpathyEngine. As fewer buyers make decisions online without talking to a sales rep websites are crucial to final purchasing decisions and Blair is focused on messaging, highlighting value propositions, and educating prospects.