We can easily get swept up in making sales, numbers, and leads often forgetting who is behind those goals we seek so much. We must put our customers first by providing them with a value-first approach and ultimately shift our focus away from a sales-only approach. On a mission to establish a value-first approach and support the long buying journey that often couples an enterprise solution is the VP of Marketing at RF Code, David Haut. RF Code offers data center asset management and environmental monitoring solutions. Listen in to learn more about RF Code and David’s journey as a marketer.

We all go to the shops: from the grocery store to department stores to drugstores. They use Point of Sales systems and have often embraced technology. But what about those independent or mom-and-pop stores? Introducing technology and supporting these smaller stores is Rain Retail Software who provides an integrated Point-of-Sale and Website system for retailers. The Director of Marketing, Tyler Heaps dives into his growth marketing efforts and what it takes to reach their audience in this often traditional space. Tyler and the team have leveraged email marketing and he gives the listeners insights into generating successful email campaigns; from simplified messaging to enticing graphics.

We were all born with pearly whites and many of us are on a mission to keep that smile healthy and clean. Helping the dentistry industry retain and attract customers is DentalHQ; a revolutionary in-house membership platform that empowers dentists to attract and retain fee-for-service patients while eliminating the hassles of dental insurance. Director of Marketing, Benjy Rose discusses their growth strategies and efforts to transition into digital marketing. Passionate about branding, Benji dives into his strategies and tips for executing brand positioning and the critical role it plays in the buying journey.

No stranger to podcasts our next guest joins us to dive into sales performance management. Matt Sodnicar is the Marketing Manager at Canidium; a sales operations and sales performance management consultancy with a focus on customer success. Matt deep dives into the service they provide and the challenges they solve. Matt and the team have faced the challenge of driving unconscious awareness to an audience who doesn’t know they need this solution. Matt helps the audience understand what it takes to generate pre-awareness content and start the buying journey early to get prospects to the right content and conversations.

Helping to protect your business and ultimately manage your secrets is Akeyless, a unified vault platform built to secure DevOps credentials and access to production resources. The VP of Marketing, Rob Young, gives us an in-depth insight into who they serve and what value their service offers. As they address and solve a common challenge in the industry, organic growth has been a key driver behind customer acquisition. This means providing quality and educational content that truly serves the prospects. Listen in to get more insight into how Rob is driving growth.

We all come into contact with contracts as they set the foundation of our services. As an all-in-one contract automation, Juro enables in-house legal and business teams to create, approve, sign and manage contracts in one unified workspace. Heading up Content and Community is Tom Bangay who helps understand what their platform does and how they improve the overall process of contract management. A thriving community has been a key driver behind their growth and Tom gives our listeners tips and insights into what it takes to create a successful community.

Empowering the field services industry has been a growing topic on the podcast and we are continuing to learn more about the personas and their need for automation and technology. Helping to power field services teams and improve customer service is Zuper, an intelligent field service, and customer engagement platform. As Zuper help to grow and scale the field services industry with their flexible and customizable solution we were eager to learn how Head of Growth, Rob Freedman equal grows and reaches their customers. Serving varying personas Rob highlights the importance of personalization and quality content that offers value. Coupled with an optimized website and SEO Rob has seen increased conversions and satisfied customers.

With so much software to choose from the journey to purchase can be long for businesses often overwhelmed with making the right choice. Removing the pain of this process and helping buyers reclaim the purchasing process by testing and comparing multiple software solutions and choosing the best one for their team is TestBox. Co-founder and CEO, Sam Senior is on a mission to make this process fun and dives into who they serve best. As an early-stage company looking to drive growth Sam helps our listeners understand the value of developing relationships and partnerships with established businesses in the industry you serve.

We love to have unique businesses on the podcast and learn how growth leaders operate and strategize, and what could be better than a company that serves pets and those that care for them. PetDesk streamlines client communication to keep your staff happy, patients healthy, and practice profitable with their PetDesk Dashboard and Mobile App. Kevin OLeary, VP of DemandGen helps us to understand the industry and the threats they face as independently owned. In this unique marketplace, Kevin dives into his growth marketing efforts and his mission to help those independent clinics thrive.

With our busy and modern work lives, we all deal with lots of information and data stored in files of chaos on our computers. myReach can help us never lose information again and transform how we store and use digital information. With their mobile App that works like your second brain; it keeps all your things at your fingertips, connected, and easily reachable. Christopher Payne, CEO, and founder helps us to understand who they serve best and how community-led growth has been a driver for app growth. As is expected within the app industry websites can be las- minute thought and we were eager to hear what role their website plays.