Safety shouldn’t just be a privilege but available to all. Helping to make workplaces safer and secure is Kogniz. Kogniz is harnessing the power of AI and computer vision to modernize workplace safety and operations. The VP of Marketing, Anne Acosta really helps us to understand the importance of their solution and how they serve and improve the workplace, removing human error. Anne offers our listeners some buying journey insights as they currently work to optimize and transition their website in order to better serve online users. From improved content to SEO to trend research Anne and the team is on a mission to improve their inbound strategy.

It seems wild to think that industries are still adapting to and working towards digital transformation but yet there are traditional industries looking to embrace the digital age. One of those is the financial sector and helping to support them with fraud detection is Oversight. Oversight is a SaaS-based platform that offers comprehensive AI spend risk mitigation analytics. Director of Marketing, Demand Generation, Erin Coate dives into their key growth channels and how she is shifting focus to optimizing the website. With relevant and valuable content serving part of the buying journey, Erin looks to further simplify the buying journey overall and improve the user experience.

As marketers customer conversations are critical for driving content, positioning, and ultimately helping us understand the audiences we are serving. Helping to capture feedback at a larger scale is Voxpopme. With their video surveys, you can finally have rich, high-quality qualitative insights instantly. As the Senior Vice President of Marketing, Jennifer Mancusi Vogel gives us insight into their growth and how they have transitioned from enterprise sales to product-led growth. Jennifer further dives into the role of the website in these different buying journeys and how critical it is to serving their product-led growth.

Walking around our big cities we often see construction and a development thinking very little about what goes on behind these megaprojects: the data, the money, the people. Helping to simplify megaprojects is Foresight Works, whose AI-enabled technology illuminates the megaproject journey, equipping executives and teams to proceed faster with confidence. Content Lead, Madeleine Jones-Casey dives into their growth marketing and how her role as a content expert has influenced their growth. Madeleine is naturally focused on solidifying its messaging, driving awareness, and supporting inbound leads through an optimized and redesigned website.

Today’s research, clinical, and quality control labs are discovering and producing at a rate that was once unimaginable. Technology and data are setting the foundation of this success and Elemental Machines is a pioneer in lab operations intelligence as their platform distills a lab full of data onto a single dashboard. Head of Content, Samantha Black gives us an insight into their buying personas and how they have crafted a website that offers value and information to each job title. As the head of content creating engaging, creative, and valuable content is her core focus on their mission to offer the best customer experience and generate more leads.

Defining and optimizing the workplace culture is critical to employee retention, advocacy, and overall employee happiness. Yet, culture can be elusive and hard to really describe. Platypus helps you do just that. Platypus is the HR and recruitment tool that measures the cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture. Marketing Manager, Katie Johnson gives us insight into what it really means to measure culture and who they serve best. Katie is focused on offering prospects value and ultimately simplifying the buying journey. With this in mind, they have worked with tools and their website structure to optimize the demo booking flow and overall product experience which has successfully increased their conversions.

Have a passion for creating content but want to level up with video content? However, you aren’t highly skilled in video editing. Well, Pictory can solve that problem. Pictory's powerful AI enables you to create and edit professional-quality videos using text, with no technical skills required or software to download. The Head of Growth, Pete Bennett gives us valuable insight into shaping a structured and content-rich website and how Pictory can help others do just that. With the goal of simplifying the buying journey, Pete is focused on content that offers value and limits confusion. Get more from Pete.

We’ve learned a great deal about leveraging podcasting to reach our audience while growing a business so we welcomed this guest with open arms. Tom Hunt is the Co-founder of Fame; who has perfect B2B podcasting and help to start and grow the world's most profitable podcasts - whilst making you and your business famous. Tom dives into the inception of Fame and how they have coupled this with their own podcasting software. With his 3 key tips for a successful and profitable podcast, Tom helps our listeners to embrace this growing channel. Naturally, we were curious to learn how they have grown. With a focus on refining and perfecting their services; value comes first and ultimately drives word of mouth. Listen in to get more insight into Tom’s content marketing machine.

As many industries and businesses faced challenging times during the pandemic the eCommerce industry thrived; with 10 years’ worth of growth in just 3 months. Helping small to medium size businesses navigate and optimize marketplaces and multiple channels is Amber Engine; a next-gen product information management (PIM) software that organizes all your product-related data in one place and simplifies advanced optimizations. The Director of Marketing, Austin Szelkowski deep-dives into their efforts to educate and advertise to an audience that doesn’t know they need their solution. With a longer buying journey crafting and mapping out content that matches a buyers' stage and answers prospects’ questions is critical to supporting sales and speeding up the buying journey overall.

Being a member can be a privilege but in order for companies to create this feeling, they have to support and empower the online journey. Helping to support that full customer journey is Grype Digital; a software company that builds membership sites to help grow your membership. Ronja Francoeur Soroka, Digital Marketing Manager gives us insight into their growth through webinars, events, and the critical role of their website. With a lack of knowledge in the space, there is a great opportunity to educate prospects. Ronja helps us understand how they meet users where they are and the importance of value messaging.