Many of us quickly adapted to customer-centric marketing approaches and began to leverage technology and tools to better support the full buying journey but this has been a growing development in the industry of law. Helping to streamline and simplify the entire client journey is Lawmatics; a legal client intake, law practice CRM, marketing automation, billing, and all in one easy-to-use software. With a keen eye for website optimization, Sarah has worked at meeting their prospects’ expectations. As digital buyers demand more Sarah works to enhance that online buying journey.

Marketers are moving further and further away from gating their content in resources in order to provide their users with an enhanced buying journey that offers value over friction. Taking on this education-first marketing is Marketing Lead at Limelight, Firdaush Bhadha. Limelight is trusted by finance teams as the next generation of excel; offering data integration, collaboration, and control. Firdaush breaks down their acquisition channels, their ABM strategies, and their pivot towards education-first marketing. With his growth mindset, he is on a mission to educate and guide users through a valuable and frictionless buying journey.

We should ultimately all be on a mission to serve our customers and offer them the best experience. Benbria is an all-in-one customer experience solution that helps businesses deliver a superior customer experience that goes above and beyond their competitors. From SMS to email to a mobile app to their kiosk, Loop, you can capture real-time customer feedback and requests. Driving their own customer engagement and education is Marketing Manager, Sandra Holland. She offers us an insight into their multi-layered funnel and reminds us of the importance of a successful mid-funnel conversion goal that offers prospects value and knowledge.

CRMs are a driving force behind building customer relationships and helping to maintain, schedule and organize all that comes with it. But they’re not perfect and on a mission to optimize CRMs, even more, is Riva; their solutions condition, curate, and synchronize customer data so that it gets placed into the proper context – whether that is a long term relationship, a busy inbox, or calendar application, or a complex multi-platform enterprise environment. B2B Digital Marketing Manager, Leon Bilen helps us to understand how they stand out and what it takes to succeed in a crowded market.

When on the hunt for something new we want to visualize it, feel it, and experience it. As marketers we may be relying on our customers’ imagination too much, so SmartPixel is helping bring buying experiences to life; enhancing and simplifying that customer buying journey. SmartPixel provides cutting-edge, interactive experiences, enabling companies to present, communicate and sell in a more effective manner. VP of Sales and Marketing, David Solomon dives into the importance of education and content when trying to reach their own buyers to ensure they understand their value proposition.

We noticed it and so has our guest today, Founder and CEO of Manage Inbound, Keith Gutierrez; Marketers have become more focused on generating low to no-buying intent leads rather than focusing on generating qualified opportunities that convert. Helping to change this way of thought is Manage Inbound, who helps you increase revenue and grow your business with a buyer-centric inbound approach that generates demand rather than leads. Keith gives us his perspective of inbound in 2022 and how they look at creating demand generation with a buyer-centric approach. It’s about understanding who your customer is, what content they want to consume, and ultimately where they consume it.

There is so much data to access that we can easily get excited about. But it’s managing it and really leveraging its power that seems less exciting and less simple. Helping to simplify data is Zuar. Zuar provides solutions that help ensure the success of your data strategy; reducing the time and cost of implementation. The VP of Marketing, Justin Cross dives into their acquisition channels and the critical role of their website and partnerships. To grow online customers Justin is focused on the story the website tells. From first impressions to educating prospects to converting there should be a connected and clean story throughout the whole journey.

Data is the cornerstone of any marketing strategy. It empowers and influences our decisions in our efforts to provide result-driven marketing campaigns. The Software Bureau Ltd helps to remove the barriers to software processing, sortation, and hygiene with their suite of data solutions. The Head of Sales and Marketing, Ben Warren gives us insight into who they serve best and how they reach their audience. When it comes to driving growth Ben is focused on educating their audience, guiding users to their website, and ensuring they experience their solutions with trials. Ben is eager to challenge the team when it comes to website optimization and looks to strike the balance between generating and supporting new leads.

We can all admit we tackle mundane tasks that we just don’t want to do. Helping to give the sales team some of their time back is Kixie. Kixie is a sales engagement platform that boosts sales team performance with ultra-reliable, easily automated, calling and texting. Content Marketing Manager, Jasper Benson-Sulzer dives into the role he plays at Kixie and how they reach their audience. Jasper and the team have leveraged their integration marketplaces and he gives us learnings from this process of positioning. As they revamp their website Jasper is focused on the power of referrals and social proof in the buying journey.

Column is the first collaborative public notice platform helping journalists, governments, and legal services work together to inform their communities. This is a very new space and industry for us and we were eager to learn more from Product Marketing Manager, Natalie Burge. Natalie helps us understand who they are serving and how they bring value to the industry. With this tight-knit and often referred to as old-school market of publishers, Natalie and the team leverage their partnership and customer network to drive brand awareness that will ultimately lead to their new and optimized website.