The foreign exchange market has been an industry filled with doubts, challenges, and trust issues. On a mission to simplify FX and become the world’s first digital FX broker built for the 21st century is Bound. Bound’s software protects your business from fluctuating exchange rates and gives you access to a better FX experience you can trust. Passionately joining us to discuss the revolutionary steps of Bound is Brand Director, Nick McKay. Nick dives into his brand growth efforts, the importance of education, and how building trust is critical to their conversion marketing.

We’ve met our match when it comes to loving personalized customer journeys. Head of Marketing at Candidate, Krista Place loves personalized customer journeys and she is on a mission to create a customer-centric online buying journey. Candidate have created a unique platform that unlocks the power of personal referral networks to connect companies that are ready to scale with the best talent available. With this 2-sided marketplace, content marketing is critical to educating prospects and offering value. In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized and independent customer journeys.

A website wears many hats. From the top hat of your feature page to your cap collection of landing pages and to your special beanie saved for your pricing page. Product Marketing Manager at Stoplight, Anna Daugherty gives us an insight into the importance of the website in her go-to-market strategy and the different hats their website wears. Stoplight is a global platform to design, test, mock, & document APIs leading with a design-first approach. Not sure what an API is? Don’t worry Anna gives us an overview and helps us understand just what their solution does and who they serve.

Driving awareness can be one of the hardest stages of growth and even more so with a hyper-specific buyer persona. The VP of Marketing at Irwin, Marissa Homere gives us insights and strategies into serving a specific buyer persona and the different roles their website plays in that buying journey. Irwin enables leading organizations to manage their investor relations programs with a modern, easy-to-use, integrated product. As they grow in this startup phase their community building has been critical to their inbound strategy and Marissa works with the team to establish themselves as thought leaders and a key resource to the industry.

Seeing other customers’ success is great motivation to support a prospect. They can see the proof of your solution and develop more trust in what you promise. Leveraging customer success as part of their long-term growth strategy is Global Marketing Manager of Optimum Info, Adrien Julienne. Optimum Info provides flexible cloud-based solutions to transform franchise network performance and Adrien helps us understand their niche market and how they improve efficiencies and productivity. As they transition from word-of-mouth growth to digital growth Adrien is focused on optimizing its content and empowering organic search.

Quantum computing is a rapidly-emerging technology. As it enhances the laws of quantum mechanics to solve problems too complex for classical computers it can almost seem unreachable for us normal folks. But helping to make this powerful technology available to all is Quantum Computing Inc. VP of Strategy and Marketing, Rebel Brown helps us to understand this industry and how marketing strategies have to differ and adapt to suit micro-targeting and educate prospects. With a goal to educate rather than sell Rebel and the team place their efforts on quality-rich content that establish themselves as thought leaders ready to support all in their journey of leveraging quantum computing.

It’s easy to get wrapped up in cool imagery, rich content, software jargon, and technical details but does your website actually speak to your audience and engage them. On a mission to create a more engaging website that is customer-centric is Digital Marketing Manager at Fulcrum, Carolyn Ring. Fulcrum is a SaaS platform allowing small and mid-sized manufacturers to improve efficiency through workflow optimization and automated data collection. Carolyn dives into her tactics and experiences when it comes to trying to support customers and convert them. She looks to the future of an interactive and engaging website.

There’s always an exciting time during the key growth phase of a business when you start to transition from just awareness building and education to creating a conversion engine. Discussing this transition from outbound efforts to product-led growth is the Director of Marketing at Urban SDK, Jonathan Bass. Urban SDK is a next-generation planning tool that helps smart cities transform mobility, transportation, sustainability, and safety operations with real-time location analytics. Jonathan gives us an overview of the value Urban SDK offers and who they serve best with a touch of his insights into growth marketing.

You know you’ve found success when you’ve taken a prospect with no knowledge of your product through the full buying journey into a customer and finally into an advocate for your business. Matt Valenti, Director of Customer Success, and Mike Cisar, Director of Marketing and Brand Strategy, have crafted and created a successful buying journey with Ryvit. Ryvit is here to accelerate your ability to leverage technology as a competitive advantage in the ever-evolving world of construction. Mike and Matt dive into the success of Ryvit and the importance of having one goal for both marketing and sales coupled with a content-rich website; creating a successful buying journey.

You’re sitting around a campfire; calm, safe, and happy. Surrounded by friends you relish in conversation and laughter. Imagine creating the same environment in the workspace? A place to gather, learn and lead.  Campfire is an immersive leadership development program that builds better managers by blending authentic peer connection, actionable content, and scalable technology. The Head of Growth, Megan Galloway highlights their mission to help everyone get access to leadership development with an expanding community and value at the forefront of their mission. With this community and value-based product, their website creates a sense and feeling of what to expect when using their solution; truly bringing the concept to life.